Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Danaher

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time, Hybrid

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with hybrid work arrangement)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing business strategies for Hematology, Urinalysis, and Microbiology solutions
• Delivering marketing plans and messaging for product portfolios
• Analyzing market intelligence and providing market feedback to the APAC marketing team
• Providing technical product training, marketing support, and pre- & post-sales support to channel partners
• Supporting sales activities and ensuring sales objectives are met

ASSUMPTION: This role requires a strong understanding of the IVD market and the ability to develop and execute strategic marketing plans to drive business growth.

📋 Key Responsibilities

✅ Developing and implementing business strategies for Hematology, Urinalysis, and Microbiology solutions

✅ Delivering marketing plans and messaging for product portfolios

✅ Analyzing market intelligence and providing market feedback to the APAC marketing team

✅ Providing technical product training, marketing support, and pre- & post-sales support to channel partners

✅ Supporting sales activities and ensuring sales objectives are met

✅ Performing co-visits with channel partners and key accounts for new product implementation and marketing activities

ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with cross-functional teams, customers, and dealers.

🎯 Required Qualifications

Education: Degree or equivalent in Biotechnology, Biology, or a related science field

Experience: Minimum 3 years of technical and marketing experience in the In-Vitro Diagnostic (IVD) or Life Science markets, with experience in Hematology and Urinalysis

Required Skills:

• Strong market analysis and strategic planning skills
• Excellent communication and interpersonal skills
• Proven ability to engage and influence cross-functional teams, customers, and dealers
• Fluency in English

Preferred Skills:

• Previous experience working with channel partners

ASSUMPTION: Candidates with experience in a similar role and a proven track record of successful marketing strategies in the IVD market will be highly competitive for this position.

💰 Compensation & Benefits

Salary Range: Industry standard for a Product Marketing Specialist role in Vietnam with 2-5 years of experience is approximately VND 1,200,000,000 - VND 1,800,000,000 per year (USD $50,000 - $75,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts and wellness programs

Working Hours: Full-time, with a hybrid work arrangement (part-time on-site and part-time remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Danaher operates in the Medical Equipment Manufacturing industry, focusing on Life Sciences, Diagnostics, and Biotechnology.

Company Size: Danaher is a large company with over 10,000 employees globally, providing opportunities for growth and collaboration.

Founded: Danaher was founded in 1969 and has since grown into a leading global innovator in life sciences and diagnostics.

Company Description:

• Danaher is committed to accelerating the power of science and technology to improve human health
• The company partners with customers across the globe to help them solve their most complex challenges
• Danaher's global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology, and beyond

Company Specialties:

• Life Sciences
• Diagnostics
• Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Specialist reports to the Marketing Manager, SEA North, responsible for the Vietnam market.

Work Arrangement: This role has a hybrid work arrangement, with part-time on-site work and part-time remote work.

Growth Opportunities:

• Expanding product marketing expertise across different product lines and regions
• Developing leadership and management skills through team collaboration and mentoring
• Gaining experience in a global organization with opportunities for international assignments

ASSUMPTION: This role offers opportunities for career growth and development within Danaher's global organization.

🌍 Location & Work Environment

Office Type: Danaher's Ho Chi Minh City office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 2200 Pennsylvania Ave NW, 800 W, Washington, District of Columbia 20037, US

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage
• The city offers a mix of traditional Vietnamese culture and modern amenities
• Ho Chi Minh City is well-connected by air, making it easy to travel for business or leisure

Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance while still maintaining a strong connection to the team and office environment.

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, offering flexibility and the opportunity to build strong relationships with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the marketing manager

Key Assessment Areas:

• Market analysis and strategic planning skills
• Communication and interpersonal skills
• Cultural fit and alignment with Danaher's values
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in the IVD or Life Science markets and successful marketing strategies
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of market analysis, strategic planning, and marketing campaigns

ATS Keywords: Product Marketing, Market Intelligence, Technical Support, Interpersonal Skills, Strategic Thinking, Hematology, Urinalysis, Microbiology, Sales Support, Training, Business Strategy, Communication, Collaboration, Market Analysis, Customer Engagement, Channel Partner Management

ASSUMPTION: Danaher's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Customer Focus
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach market analysis and strategic planning in a dynamic market?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you engage and influence cross-functional teams, customers, and dealers to drive business growth?

ASSUMPTION: Danaher values candidates who are innovative, quality-focused, and customer-centric, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple product lines and market dynamics simultaneously
• Balancing strategic thinking with tactical execution
• Building and maintaining strong relationships with channel partners and key accounts
• Adapting to a hybrid work environment and maintaining a strong connection to the team and office culture

ASSUMPTION: These challenges can be overcome by candidates with strong market analysis skills, strategic thinking, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager, but with a focus on the Vietnam market and a hybrid work arrangement
• Compared to a Marketing Specialist role, this position requires more strategic thinking and market analysis skills
• Career progression from this role could lead to a Senior Product Marketing Manager or Marketing Director position

ASSUMPTION: This role offers a unique blend of strategic thinking, market analysis, and tactical execution, with opportunities for career growth within Danaher's global organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new Hematology product launch in Vietnam
• Conducting a competitive analysis of the Urinalysis market in Southeast Asia and developing a strategic response
• Creating and delivering a technical product training session for channel partners in Thailand

ASSUMPTION: These sample projects demonstrate the strategic thinking, market analysis, and communication skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Beckman Coulter Diagnostics in the APAC region?
• Can you describe the team structure and how this role will collaborate with other marketing and sales teams?
• How does Danaher support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Danaher foster a culture of innovation and collaboration in a hybrid work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare examples of market analysis, strategic planning, and marketing campaigns for your interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.