Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Hitachi Energy

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: Full Time

🔹 Category: Sales, Marketing & Product Management

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing product and portfolio marketing activities
• Collaborating with stakeholders to ensure effective market positioning
• Driving demand generation through multi-channel campaigns
• Overseeing product launches and sales enablement
• Conducting market research and analysis

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centric marketing.

📋 Key Responsibilities

✅ Manage product and portfolio marketing activities, including planning, execution, and evaluation

✅ Collaborate with stakeholders across the business and global functions to ensure market positioning

✅ Conduct competitive and market intelligence to stay informed on customer segments and market drivers

✅ Lead product branding efforts and rebranding of marketing materials

✅ Support product sales activities through sales enablement tools and resources

✅ Manage event presence and exhibits, including digital apps and physical exhibits

✅ Drive demand generation activities through multi-channel campaigns

✅ Deliver actions on time and within budget

✅ Drive the selection and adoption of innovative digital marketing tools

✅ Ensure compliance with applicable external and internal regulations, procedures, and guidelines

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Engineering, Marketing, Business, or similar

Experience: 8-10 years’ experience, ideally with a technology-based organization

Required Skills:

• Advanced knowledge of product marketing, brand management, and market analysis
• Proven experience in digital marketing initiatives in the energy sector
• Strong communication and customer-relationship-building skills
• Fluency in English

Preferred Skills:

• Experience in the energy sector or relevant industries
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the energy sector or relevant industries may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a Senior Professional role in the energy sector in Gurgaon)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities, with a focus on electrification, power grid technologies, and digital solutions

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: Hitachi Energy is a subsidiary of Hitachi Ltd., founded in 1910, with a rich history in pioneering mission-critical technologies

Company Description:

• Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future with innovative power grid technologies with digital at the core
• With an unparalleled installed base in over 140 countries, Hitachi Energy co-creates and builds long-term partnerships across the utility, industry, transportation, data centers, and infrastructure sectors
• Headquartered in Switzerland, Hitachi Energy employs over 50,000 people in 60 countries and generates revenues of around $16 billion USD

Company Specialties:

• Energy
• Renewable Energy
• Technology
• Utilities
• Transportation
• Infrastructure
• Transformers
• Semi Conductors
• E-Mobility
• Smart Cities
• Industries
• and Power

Company Website: www.hitachienergy.com

ASSUMPTION: Hitachi Energy's global presence and diverse portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Professional (P3), applying advanced knowledge of job area typically obtained through advanced education and work experience

Reporting Structure: This role reports directly to the Global Product Marketing Manager for Grid & Power Quality Solutions

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to work on global projects and collaborate with international teams
• Opportunities for professional development and career advancement within Hitachi Energy's diverse portfolio
• Exposure to cutting-edge technologies and innovative solutions in the energy sector

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Hitachi Energy's global presence and diverse portfolio.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Gurgaon, Haryana, India

Geographic Context:

• Gurgaon is a major IT hub and a significant contributor to India's economic growth
• The city offers a vibrant work environment with numerous opportunities for professional networking and development
• Gurgaon is well-connected to other major cities in India, providing easy access to domestic and international travel

Work Schedule: Full-time position, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: Gurgaon's thriving IT industry and vibrant work environment provide an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final round interviews with hiring managers and/or team members

Key Assessment Areas:

• Product marketing skills and experience
• Market analysis and research capabilities
• Communication and presentation skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the energy sector and Hitachi Energy's portfolio
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Product Marketing, Brand Management, Market Analysis, Digital Marketing, Sales Enablement, Event Management, Customer Segmentation, Advertising, Promotions, Collaboration, Communication, Project Management, Coaching, Data Analysis, P&L Accountability, Innovation

ASSUMPTION: Hitachi Energy's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, and data analysis tools to effectively manage marketing campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering value
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of driving demand generation and market positioning in the energy sector?
• Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Hitachi Energy values candidates who are results-driven, adaptable, and comfortable working in a collaborative, team-oriented environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a dynamic, fast-paced environment
• Keeping up with the latest trends and innovations in the energy sector
• Adapting to changes in market conditions and customer needs
• Ensuring compliance with applicable external and internal regulations, procedures, and guidelines

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to related roles in the energy sector, this role places a stronger emphasis on digital marketing and demand generation
• Hitachi Energy's global presence and diverse portfolio offer unique opportunities for career growth and development
• This role requires a higher level of experience and expertise in product marketing and brand management compared to entry-level or mid-level positions

ASSUMPTION: This role offers unique opportunities for career growth and development, given Hitachi Energy's global presence and diverse portfolio.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or solution
• Conducting market research and analysis to identify new opportunities and trends in the energy sector
• Managing event presence and exhibits, including digital apps and physical exhibits, to showcase Hitachi Energy's portfolio

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Hitachi Energy's overall strategy and growth objectives?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• What opportunities are there for professional development and career advancement within Hitachi Energy?
• How does Hitachi Energy support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hitachi Energy careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.