Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: UiPath

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies
• Creating persuasive collateral for sales and marketing efforts
• Conducting market, competitive, and analyst research
• Collaborating with cross-functional teams to drive product success
• Representing UiPath at events and customer-facing meetings

ASSUMPTION: This role requires a strong understanding of product marketing principles and a solid background in SaaS. The ideal candidate will have experience in data science, AI, or related fields.

📋 Key Responsibilities

✅ Own the product marketing work plan and day-to-day coordination of product marketing activities for specific products

✅ Create, write, review, and project manage the delivery of persuasive collateral materials

✅ Support new product updates and launches by developing strategic messaging and go-to-market campaigns

✅ Develop creative and strategic concepts that communicate the features and benefits of UiPath's products

✅ Conduct market, competitive, and analyst research to inform product marketing strategies

✅ Facilitate close and productive relationships between stakeholder groups

✅ Contribute to the wider development of product strategy

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3 or more years of progressive experience in product marketing in SaaS

Required Skills:

• Exceptional communication skills
• Strong technical knowledge in data science, AI, or related fields
• Ability to learn quickly
• Strong commercial acumen
• Exceptional collaboration skills
• Exceptional written and visual presentation skills
• Great analytical skills and the ability to tell a story through data

Preferred Skills:

• Experience with data engineering or inventory management
• Knowledge of pricing technology

ASSUMPTION: Candidates with a strong background in product marketing and relevant technical skills are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (based on industry standards for a Product Marketing Specialist with 3-5 years of experience in the UK)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible working arrangements
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week

ASSUMPTION: UiPath offers competitive salaries and benefits packages for their employees.

📌 Applicant Insights

🔍 Company Context

Industry: UiPath operates in the software development industry, focusing on AI technology that mirrors human intelligence.

Company Size: UiPath has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: UiPath was founded in 2005 and has since grown into a leading AI technology company.

Company Description:

• UiPath develops AI technology that mirrors human intelligence, transforming how businesses operate, innovate, and compete.
• The company focuses on security, accuracy, and resiliency in its AI technology.
• UiPath is committed to shaping a world where AI enhances human potential and revolutionizes industries.

Company Specialties:

• Agentic Automation
• Agentic AI
• Agentic Orchestration
• Business Process Management
• Intelligent Document Processing
• Agentic Testing

Company Website: www.uipath.com

ASSUMPTION: UiPath's focus on AI technology and commitment to enhancing human potential make it an attractive employer for candidates interested in AI and automation.

📊 Role Analysis

Career Level: This role is suitable for candidates with 3-5 years of experience in product marketing, seeking to advance their careers in a mid-sized company.

Reporting Structure: The Product Marketing Specialist will report to the Head of Product Marketing and work closely with cross-functional teams, including product managers, account managers, and marketing teams.

Work Arrangement: This role is remote-friendly, with flexible working arrangements available.

Growth Opportunities:

• Advancement to Senior Product Marketing Manager or similar roles
• Expansion into other areas of product marketing or management
• Opportunities to work on high-impact projects and contribute to UiPath's growth

ASSUMPTION: UiPath's mid-sized company structure provides ample opportunities for career growth and development for the right candidate.

🌍 Location & Work Environment

Office Type: UiPath's Manchester office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): One Vanderbilt Avenue, 60th Floor, New York, NY 10017, US

Geographic Context:

• Manchester is a vibrant, multicultural city in the North West of England, known for its rich history, vibrant music scene, and thriving digital and creative industries.
• The city offers a high quality of life, with excellent schools, affordable housing, and a wide range of cultural attractions.
• Manchester is well-connected by public transportation, with easy access to major cities across the UK.

Work Schedule: The work schedule for this role is full-time, with flexible working arrangements available.

ASSUMPTION: Manchester provides a dynamic and diverse work environment, with a strong focus on innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Technical knowledge in data science, AI, or related fields
• Communication and collaboration skills
• Problem-solving and analytical abilities

Application Tips:

• Highlight relevant product marketing experience and achievements
• Demonstrate strong communication and collaboration skills
• Showcase technical knowledge and problem-solving abilities
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Product Marketing, SaaS, Data Science, AI, Collaboration, Cross-functional Teams, Strategic Messaging, Go-to-Market Strategies, Market Research, Competitive Analysis

ASSUMPTION: UiPath's interview process is designed to assess candidates' skills and cultural fit, with a focus on product marketing expertise and technical knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: UiPath uses industry-standard tools and technologies to support its product marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Open: Clear communicator across disciplines
• Driven: High energy, resilient, and committed to professional excellence
• Curious: Naturally inquisitive with a strong problem-solving mindset
• Smart: Proactively keeps pace with industry trends and innovations
• Responsible: Manages priorities effectively and thrives in team environments

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively with cross-functional teams?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a strong problem-solving mindset and a curiosity for learning new things?

ASSUMPTION: UiPath's company culture values open communication, collaboration, and continuous learning, making it an attractive employer for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of the AI and automation industry
• Collaborating effectively with cross-functional teams in a remote or hybrid work environment
• Adapting to changes in product marketing strategies and priorities

ASSUMPTION: UiPath's fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.

📈 Similar Roles Comparison

• Product Marketing Manager ( UiPath) vs. Senior Product Marketing Manager ( UiPath): The Product Marketing Specialist role is a step below the Senior Product Marketing Manager role, with more focus on execution and less on strategic decision-making.
• Product Marketing Specialist ( UiPath) vs. Product Marketing Specialist ( Competitor): UiPath's role may require more technical knowledge in data science, AI, or related fields compared to similar roles at competitors.
• Product Marketing Specialist ( UiPath) vs. Product Marketing Manager ( Competitor): UiPath's role may have more focus on cross-functional collaboration and less on team management compared to similar roles at competitors.

ASSUMPTION: UiPath's Product Marketing Specialist role may differ from similar roles at competitors in terms of required technical knowledge, focus on cross-functional collaboration, and career progression opportunities.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-powered optimization product
• Creating a competitive analysis report for UiPath's pricing technology
• Designing and executing a thought leadership campaign focused on AI and automation trends

ASSUMPTION: UiPath's Product Marketing Specialist role involves a wide range of projects, from strategic planning to tactical execution, requiring strong communication, collaboration, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Product Marketing Specialist at UiPath?
• How does the Product Marketing team collaborate with other departments, such as Product and Sales?
• What are the most important qualities for success in this role?
• How does UiPath support the professional development and growth of its employees?
• What are the biggest challenges facing the Product Marketing team in the next 6-12 months?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role and company culture, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past product marketing work, such as go-to-market strategies, competitive analyses, or thought leadership content
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.