📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Shift4
🔹 Location: Herzliya, Tel Aviv District, Israel
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market planning for product and feature launches
- Crafting customer-facing materials and sales enablement assets
- Conducting product messaging and positioning research
- Tracking product adoption metrics and feedback
ASSUMPTION: This role is ideal for someone early in their product marketing journey, looking to learn and grow while working on meaningful launches and collaborating across teams.
📋 Key Responsibilities
✅ Supporting go-to-market planning for product and feature launches
✅ Writing and updating customer-facing materials like release notes, newsletters, and product content
✅ Helping create and maintain sales enablement assets (battlecards, one-pagers, presentations, etc.)
✅ Assisting with product messaging and positioning research
✅ Tracking product adoption metrics and feedback to help refine our messaging
ASSUMPTION: The role requires strong writing skills, curiosity about products and their usage, and the ability to communicate technical concepts simply.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of experience in marketing, writing, or another customer-facing or communications role
Required Skills:
- Strong writing skills
- Ability to communicate technical concepts simply
- Curiosity about how products work and how people use them
- Experience working in Fintech, B2B products, or developer tools (an advantage)
Preferred Skills:
- Familiarity with Shift4's products or the payments industry
- Experience with marketing automation tools
ASSUMPTION: While not explicitly stated, familiarity with Shift4's products or the payments industry, and experience with marketing automation tools, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $60,000 - $80,000 USD per year, based on industry standards for a Product Marketing Specialist with 1-2 years of experience in the Fintech industry in Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely occasionally, as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Shift4 operates in the Financial Services industry, specifically in the Fintech sector, focusing on secure payment processing and merchant services.
Company Size: Shift4 is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Shift4 was founded in 2005 and has since grown to become a leading provider of commerce-enabling technology, powering billions of transactions annually for hundreds of thousands of businesses worldwide.
Company Description:
- Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world.
- The company leads in commerce-enabling technology, powering billions of transactions annually for hundreds of thousands of businesses in virtually every industry.
- Shift4 is committed to providing secure, innovative, and customer-centric payment solutions.
Company Specialties:
- Secure Payment Processing
- Merchant Services
- Integrations
- Payment Security and PCI Compliance
Company Website: www.shift4.com
ASSUMPTION: Shift4's focus on innovation and customer-centric solutions creates an environment that values continuous learning and improvement.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to grow in the product marketing field.
Reporting Structure: The Product Marketing Specialist will report directly to the Senior Product Marketing Manager.
Work Arrangement: This is an on-site role with flexible hours and occasional remote work opportunities.
Growth Opportunities:
- Learning and developing product marketing skills through hands-on experience and collaboration with cross-functional teams.
- Potential career progression into senior or management roles within the product marketing department or related fields.
ASSUMPTION: Shift4's commitment to employee growth and development creates opportunities for professionals to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Shift4's Herzliya office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 25 Maskit St. POB 12186, Herzliya, 4673325, Israel
Geographic Context:
- Herzliya is a coastal city in the Tel Aviv District, offering a blend of urban and beachside living.
- The city is home to numerous tech companies and startups, providing ample networking opportunities.
- Herzliya's central location makes it easily accessible from other major cities in the region.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and the opportunity to work remotely occasionally.
ASSUMPTION: Herzliya's vibrant tech scene and central location create an ideal environment for professionals looking to grow their careers in the Fintech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Case study or writing assignment to evaluate writing skills and product marketing approach
- Final interview with the senior leadership team to discuss career growth and company culture
Key Assessment Areas:
- Writing skills and ability to communicate technical concepts simply
- Curiosity and interest in learning about Shift4's products and the payments industry
- Cultural fit and alignment with Shift4's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of Shift4's products and the payments industry in your application materials
- Prepare for the case study or writing assignment by researching Shift4's products and competitors
- Practice common product marketing interview questions and be ready to discuss your approach to go-to-market planning, messaging, and sales enablement
ATS Keywords: Product Marketing, Writing, Communication, Sales Enablement, Product Messaging, Research, Technical Concepts, Curiosity, Fintech, B2B Products, Developer Tools
ASSUMPTION: Shift4's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or Slack)
- Design tools (e.g., Canva, Adobe Creative Suite, or Sketch)
ASSUMPTION: Familiarity with relevant marketing automation, project management, collaboration, and design tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Customer-centric: Focusing on customer needs and exceeding expectations
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Opportunities for professional growth and development
- Flexible work arrangements and remote work opportunities
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and new technologies?
- Can you provide an example of a time when you had to explain a complex technical concept to a non-technical audience?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Shift4 values candidates who align with their company values, thrive in a dynamic work environment, and are committed to continuous learning and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may necessitate strong communication and project management skills
- Occasional remote work may require self-motivation and time management skills
- Familiarizing oneself with Shift4's products and the payments industry may require a learning curve
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Product Marketing Specialist vs. Product Manager: The Product Marketing Specialist focuses more on customer-facing materials and messaging, while the Product Manager is responsible for product strategy and roadmap
- Product Marketing Specialist vs. Content Marketing Specialist: The Product Marketing Specialist focuses on product-specific messaging and go-to-market planning, while the Content Marketing Specialist creates and distributes valuable content to attract and retain customers
- Product Marketing Specialist vs. Marketing Coordinator: The Product Marketing Specialist has a more strategic focus, while the Marketing Coordinator handles day-to-day marketing tasks and administrative duties
ASSUMPTION: Understanding the differences between these roles can help candidates determine which role best aligns with their career goals and interests.
📝 Sample Projects
- Developing a go-to-market plan for a new product feature, including customer segmentation, messaging, and launch timeline
- Creating a battlecard to position Shift4's products against competitors, highlighting key differentiators and benefits
- Conducting customer interviews to gather feedback on existing products and identify opportunities for improvement
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Product Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- How does Shift4 support the professional growth and development of its employees?
- Can you describe the team structure and dynamics within the product marketing department?
- How does Shift4 approach product messaging and positioning, and how will this role contribute to that process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Shift4 foster a culture of innovation and continuous learning?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the case study or writing assignment by researching Shift4's products and competitors
- Practice common product marketing interview questions and be ready to discuss your approach to go-to-market planning, messaging, and sales enablement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
