📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Ariston Group
🔹 Location: Basildon, Essex, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing the complete UK product portfolio from NPI to daily product management
- Researching, analyzing, and identifying trends within the UK & Ireland markets
- Collaborating with various stakeholders, including the Product Marketing team in Europe
- Promoting products and brands, and maintaining relationships with industry influencers and key strategic partners
ASSUMPTION: This role requires a strong understanding of the UK & Ireland markets, as well as the ability to work effectively with diverse teams across Europe.
📋 Key Responsibilities
✅ Gather information from stakeholders to identify market gaps and product opportunities
✅ Act as a product champion, promoting products and brands to both internal and external stakeholders
✅ Support business change and growth by working closely with the Product Marketing team in Europe
✅ Monitor competitor products and market trends, and maintain relationships with industry influencers and key strategic partners
✅ Analyze and present data using systems and software, and discuss details with stakeholders as needed
✅ Create engaging, creative, and powerful MS PowerPoint presentations for various purposes
✅ Manage and review sales data using Excel
✅ Demonstrate product knowledge within the industry, understanding USPs and technical information for boilers, heat pumps, and water heaters
✅ Understand and discuss all brands within Ariston UK, including the full product range within each brand
✅ Comply with industry legislation and ethical best practices
✅ Complete any other reasonable tasks assigned within the Marketing area of responsibility
ASSUMPTION: This role requires strong analytical, communication, and presentation skills, as well as the ability to manage multiple tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing or a related role
Required Skills:
- Proficient in the full Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams, Word)
- Strong written and oral communication skills
- Data entry, analysis, output, and presentation skills
- Ability to manage and complete multiple tasks effectively and efficiently
Preferred Skills:
- Experience in the heating, ventilation, and air conditioning (HVAC) industry
- Fluency in additional languages, particularly French or German
ASSUMPTION: Candidates with experience in the HVAC industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for similar roles in the UK)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- 25 days' annual leave, plus bank holidays
- Employee discount on Ariston products
Working Hours: 37.5 hours per week, Monday to Friday, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group is a global leader in sustainable thermal comfort, offering a wide range of solutions for climate comfort, water heating, and air handling. The group operates under global strategic brands Ariston, Elco, and Wolf, and has a strong presence in the UK market.
Company Size: Ariston Group has over 10,000 employees worldwide and is listed on Euronext Milan. In the UK, the company employs over 500 people across various locations.
Founded: Ariston Group was founded in 1930 and has since grown into a global organization with a strong commitment to sustainability and innovation.
Company Description:
- Ariston Group is dedicated to developing renewable and high-efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, and solar thermal systems.
- The group invests heavily in technological innovation, digitalization, and advanced connectivity solutions, ensuring its products remain at the forefront of the industry.
- Ariston Group operates under a strong set of values, including sustainability, innovation, quality, and customer focus.
Company Specialties:
- Heating, ventilation, and air conditioning (HVAC) systems
- Water heating solutions
- Renewable energy and sustainability
- Technological innovation and digitalization
Company Website: aristongroup.com
ASSUMPTION: Ariston Group's commitment to sustainability and innovation makes it an attractive employer for candidates interested in these areas.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or a related field, looking to develop their career in a global organization.
Reporting Structure: The Product Marketing Specialist will report directly to the UK Marketing Manager and work closely with the Product Marketing team in Europe.
Work Arrangement: This role is based on a hybrid arrangement, with a combination of on-site work at the company office and remote work. The role requires attendance at events and other external meetings.
Growth Opportunities:
- Progression to a senior role within the Product Marketing team
- Expansion of responsibilities to include additional markets or product categories
- Opportunities to work on international projects and collaborate with teams across Europe
ASSUMPTION: Ariston Group's global presence and commitment to growth provide strong opportunities for career progression within the organization.
🌍 Location & Work Environment
Office Type: The company office is located in Basildon, Essex, with easy access to public transportation and nearby amenities.
Office Location(s): Basildon, Essex
Geographic Context:
- Basildon is a town in the county of Essex, located approximately 25 miles east of Central London.
- The town has a population of around 100,000 people and offers a mix of urban and suburban living.
- Basildon is well-connected by road and public transportation, with easy access to London and other major towns in the region.
Work Schedule: The role follows a standard Monday to Friday workweek, with flexible working options available. The role may require occasional attendance at events or external meetings outside of regular working hours.
ASSUMPTION: The location of the office in Basildon provides easy access to public transportation and nearby amenities, making it an attractive option for candidates living in or near the area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Face-to-face interview with the UK Marketing Manager and a member of the Product Marketing team
- Final interview with the UK Managing Director
Key Assessment Areas:
- Market research and analysis skills
- Product knowledge and understanding of the HVAC industry
- Communication and presentation skills
- Data analysis and problem-solving abilities
- Cultural fit and alignment with Ariston Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the UK & Ireland markets and the HVAC industry in your application.
- Prepare for interview questions related to market trends, competitor analysis, and product promotion strategies.
- Showcase your ability to work effectively with diverse teams and stakeholders.
ATS Keywords: Product Marketing, Market Research, Data Analysis, Stakeholder Engagement, Presentation Skills, Microsoft Office Suite, Communication Skills, Sales Data Management, Industry Knowledge, Competitor Analysis, Relationship Building, Creative Thinking, Technical Understanding, Project Management, Legislation Awareness, Task Management
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' market research, analysis, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams, Word)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the Microsoft Office Suite is essential for this role, while experience with other tools and technologies may be beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Ariston Group is committed to developing renewable and high-efficiency solutions to minimize its environmental impact.
- Innovation: The group invests heavily in technological innovation, digitalization, and advanced connectivity solutions to stay at the forefront of the industry.
- Quality: Ariston Group is dedicated to delivering high-quality products and services that meet or exceed customer expectations.
- Customer Focus: The group prioritizes understanding and meeting the needs of its customers, ensuring they receive the best possible experience.
Work Style:
- Collaborative: Ariston Group values teamwork and encourages collaboration across departments and regions.
- Adaptable: The group is open to new ideas and encourages employees to think creatively and innovatively.
- Results-driven: Ariston Group is focused on delivering results and achieving its goals, while maintaining a strong commitment to its values.
Self-Assessment Questions:
- How do you align with Ariston Group's commitment to sustainability and innovation?
- How comfortable are you working in a collaborative, adaptable, and results-driven environment?
- How do you approach managing multiple tasks and prioritizing your workload effectively?
ASSUMPTION: Candidates who demonstrate a strong alignment with Ariston Group's values and work style are likely to be a good fit for this role and the organization.
⚠️ Potential Challenges
- The role may require occasional travel to attend events or external meetings, which could disrupt work-life balance.
- The role involves managing multiple tasks and priorities, which can be challenging at times.
- The HVAC industry is competitive, and the role may require working with tight deadlines and high expectations.
- The role may require working with diverse teams and stakeholders, which can present unique challenges and opportunities for collaboration.
ASSUMPTION: Candidates should be aware of these potential challenges and consider how they would approach them in the context of this role.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Specialist positions within the HVAC industry, but may offer unique opportunities for international collaboration and career growth within a global organization.
- The role may require a broader range of skills and responsibilities compared to similar roles in other industries, due to the complex nature of the HVAC market.
- Candidates with experience in the HVAC industry may find this role to be a good fit for their skills and career goals, while those with experience in other industries may find it an opportunity to transition into a new field.
ASSUMPTION: Candidates should consider how their skills and experience align with the requirements of this role and the broader HVAC industry when comparing it to similar roles in other industries or organizations.
📝 Sample Projects
- Conducting market research and analysis to identify trends and opportunities within the UK & Ireland markets
- Developing and delivering presentations to stakeholders, including internal meetings, customer meetings, and events
- Managing and reviewing sales data using Excel to identify trends and opportunities for growth
- Collaborating with the Product Marketing team in Europe to support business change and growth initiatives
ASSUMPTION: These sample projects provide an insight into the types of tasks and responsibilities that may be required in this role, but the specific projects and priorities may vary depending on the organization's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role support Ariston Group's commitment to sustainability and innovation?
- What opportunities are there for international collaboration and career growth within the organization?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does the company measure success for this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These key questions provide an opportunity for candidates to gain a deeper understanding of the role, the organization, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ariston Group careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on market research, analysis, and communication abilities
- Prepare for interview questions related to market trends, competitor analysis, and product promotion strategies, as well as your ability to work effectively with diverse teams and stakeholders
- If invited to a final interview, be prepared to present a brief market analysis or product promotion plan to demonstrate your skills and understanding of the role
- Follow up with the HR team within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
