Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: HyperionDev

🔹 Location: Durban, KwaZulu-Natal, South Africa

🔹 Job Type: Remote

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing team in product positioning and content strategy development
• Executing marketing initiatives to drive engagement
• Collaborating with stakeholders to enhance brand visibility
• Optimizing content performance for lead generation

ASSUMPTION: The role will likely involve some level of autonomy, given its requirement for collaboration with various teams and execution of marketing initiatives.

📋 Key Responsibilities

✅ Work with Product Marketing Managers to enhance product positioning strategies.

✅ Support go-to-market plans for new product launches.

✅ Create and manage marketing content aligning with brand guidelines.

✅ Analyze customer insights to refine messaging and campaigns.

✅ Collaborate with design, sales, and product teams to develop marketing collateral.

✅ Monitor and optimize content performance across channels such as social media.

✅ Support stakeholder communication including university partners.

✅ Own tactical initiatives including webinars and newsletters.

✅ Track and report on campaign effectiveness.

ASSUMPTION: Responsibilities might evolve with company growth, potentially expanding in complexity.

🎯 Required Qualifications

Education: Diploma or degree in Marketing, Business, or Communications.

Experience: 2+ years in marketing, with a focus on digital or product marketing preferred.

Required Skills:

• Strong writing and communication skills
• Knowledge of digital marketing strategies
• Familiarity with SEO and social media marketing principles

Preferred Skills:

• Experience with marketing education-related products
• Understanding of marketing analytics and reporting

ASSUMPTION: Preferred skills indicate a focus on candidates who can contribute to the educational aspect of product marketing.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Hybrid work flexibility
• Opportunity to enroll in Coding Bootcamps
• Access to top edtech leaders and experts
• Life-changing work with social impact

Working Hours: 40 hours with potential flexible arrangements

ASSUMPTION: Compensation details may align with industry standards for remote tech roles in South Africa.

📌 Applicant Insights

🔍 Company Context

Industry: Edtech, focusing on tech education and coding bootcamps

Company Size: Not specified

Founded: Not specified

Company Description:

• Among the largest accelerated tech education providers in EMEA
• Partners with top universities globally
• Financially backed by major investors including Meta

Company Specialties:

• Tech education and mentorship
• Partnering with educational institutions
• Innovative bootcamp models

Company Website: Not specified

ASSUMPTION: The company's lack of explicit details implies it's in a scale-up phase, focusing on rapid growth and education technology.

📊 Role Analysis

Career Level: Early to mid-career level, suitable for growth in marketing expertise

Reporting Structure: Likely reports to Product Marketing Managers

Work Arrangement: Hybrid, allowing remote work

Growth Opportunities:

• Potential advancement within product marketing team
• Expand expertise in edtech sector marketing
• Develop leadership skills through project ownership

ASSUMPTION: The role offers a pathway to more senior positions within the company's marketing department.

🌍 Location & Work Environment

Office Type: Remote office setup with access to campuses if desired

Office Location(s): Could engage with national and international teams

Geographic Context:

• Based in Durban with operations reaching broader EMEA and global markets
• Focuses on leveraging local talent pools in Southern Africa
• Engages with international institution partners

Work Schedule: Full-time, 40 hours per week, with flexibility

ASSUMPTION: The hybrid structure implies a supportive environment for balancing remote and in-person duties.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video interview
• Skills assessment or task
• Final interview with department heads

Key Assessment Areas:

• Marketing strategy development
• Analytical skills in assessing market trends
• Content creation and management abilities

Application Tips:

• Highlight experience in digital and product marketing
• Demonstrate strong communication and collaboration skills
• Emphasize familiarity with SEO and social media tools

ATS Keywords: Product Marketing, Content Strategy, Digital Marketing, SEO, Social Media Marketing

ASSUMPTION: Interview processes will likely explore creativity and problem-solving in digital campaigns.

🛠️ Tools & Technologies

• SEO tools (e.g., Google Analytics)
• Social media platforms for marketing
• Project management tools like Trello or Asana

ASSUMPTION: The role will use a mix of industry-standard marketing tools to achieve objectives.

👔 Cultural Fit Considerations

Company Values:

• Innovation in education technology
• Commitment to making tech education accessible
• Collaboration and continuous improvement

Work Style:

• Collaborative teamwork across geography
• Proactive approach to problem-solving
• Continuous learning and adaptation

Self-Assessment Questions:

• Am I passionate about edtech and innovation?
• Can I effectively manage multiple marketing projects?
• Do I thrive in hybrid work models?

ASSUMPTION: A candidate who aligns with company values and work style would fit well within the organizational culture.

⚠️ Potential Challenges

• Adapting to rapidly changing tech and educational landscapes
• Managing diverse stakeholder expectations
• Prioritizing among numerous simultaneous projects
• Collaborating across different time zones

ASSUMPTION: Challenges will be offset by leveraging strong team collaboration and communication tools.

📈 Similar Roles Comparison

• Roles in startup environments may offer more flexibility but fewer resources
• Corporate roles might provide structured career paths but less creative input
• Edtech roles focus more on educational outcomes rather than pure product marketing

ASSUMPTION: Applicants should weigh the growth potential in an edtech space versus stability in more established companies.

📝 Sample Projects

• Develop and launch a new regional marketing campaign
• Create engaging content for a cross-promotional educational webinar
• Design a referral program targeting tech education alumni

ASSUMPTION: Projects will be focused on innovative strategies that enhance user engagement and brand visibility.

❓ Key Questions to Ask During Interview

• What are the primary goals for the product marketing team this year?
• How does the company measure the success of marketing campaigns?
• What opportunities are there for professional growth within HyperionDev?
• How is feedback typically shared within the marketing team?
• What are the greatest challenges facing the team currently?

ASSUMPTION: These questions aim to provide insight into team dynamics and growth opportunities at HyperionDev.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter highlighting relevant experience
• Prepare a portfolio showcasing past marketing projects
• Be ready to discuss your market analysis and strategic initiatives
• Follow HyperionDev’s LinkedIn for insights and updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.