Product Marketing Specialist, Emerging Franchises

📌 Core Information

🔹 Job Title: Product Marketing Specialist, Emerging Franchises

🔹 Company: Activision

🔹 Location: Santa Monica, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Emerging Franchises team in driving successful product launches and marketing campaigns
• Coordinating internal teams to deliver marketing initiatives cohesively and on schedule
• Managing creative asset reviews and approvals with various stakeholders
• Tracking and supporting marketing budgets
• Crafting product messaging and ensuring consistency across digital touchpoints
• Supporting brand partnerships through executional leadership, coordination with external teams, and event planning and delivery

ASSUMPTION: This role requires strong project management skills, a collaborative mindset, and a passion for video games and entertainment. The ideal candidate will be an organized and driven marketer who can manage multiple projects simultaneously under tight deadlines.

📋 Key Responsibilities

✅ Support development of global marketing plans and ensure timely, on-budget execution with cross-functional partners

✅ Coordinate internal teams to deliver marketing initiatives cohesively and on schedule

✅ Manage creative asset reviews and approvals with studio, business unit, legal, and other stakeholders

✅ Track and support marketing budgets, working closely with finance, vendors, and contract management to ensure accurate spend and invoicing

✅ Assist in crafting product messaging and ensuring consistency across digital touchpoints including websites, blogs, product pages, and social channels

✅ Support brand partnerships through executional leadership, coordination with external teams, and event planning and delivery

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with ambiguity.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 3-5+ years of experience in product marketing or a similar role

Required Skills:

• Excellent verbal and written communication skills; strong attention to detail
• Strong organizational and project management abilities
• Proactive self-starter with a team-first attitude
• Ability to manage multiple projects simultaneously under tight deadlines
• Passion for video games and entertainment

Preferred Skills:

• Previous marketing experience in gaming, entertainment, technology, or consumer products
• Experience managing vendor relationships or supporting external partnerships
• Understanding of product messaging strategy and execution
• Familiarity with asset management workflows and marketing calendar timelines
• Comfort with ambiguity and a solutions-oriented mindset
• Strong storytelling and presentation abilities
• Curiosity and driven to learn and grow in the gaming industry

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing principles and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $55,800.00 - $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location.

Benefits:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. The actual salary may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Activision Blizzard is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia.

Company Size: 5,001-10,000 employees. As a large company, Activision Blizzard offers a wide range of career opportunities and benefits.

Founded: The company was founded in 2008, following the merger of Activision and Vivendi Games.

Company Description:

• Activision Blizzard is home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™.
• The company’s combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making it the largest gaming network on the planet.
• Activision Blizzard is proud to be recognized as one of FORTUNE’s “100 Best Companies To Work For®” for four consecutive years and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists.

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming
• and Production

Company Website: http://www.activisionblizzard.com

ASSUMPTION: The information provided about Activision Blizzard is based on publicly available data and may not include the most recent or up-to-date information. Always verify details with the employer before making decisions.

📊 Role Analysis

Career Level: Mid-level. This role requires 3-5+ years of experience in product marketing or a similar role, indicating that it is a mid-level position.

Reporting Structure: The Product Marketing Specialist, Emerging Franchises, will report directly to the Emerging Franchises team and work cross-functionally with various departments such as product management, studio, communications, and finance.

Work Arrangement: On-site. This role is based in the company’s headquarters in Santa Monica, CA, and requires on-site presence.

Growth Opportunities:

• As a large company with a wide range of brands and products, Activision Blizzard offers opportunities for career growth and advancement within the marketing department and across the organization.
• With the company’s focus on emerging franchises, there may be opportunities to work on new and innovative products and campaigns.
• The company’s commitment to employee development and training may provide opportunities for professional growth and skill-building.

ASSUMPTION: While the job listing does not explicitly state growth opportunities, it is reasonable to assume that a large and successful company like Activision Blizzard would offer opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based in the company’s global headquarters in Santa Monica, CA.

Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US

Geographic Context:

• Santa Monica is a coastal city in western Los Angeles County, California, known for its beaches, mountains, and affluent neighborhoods.
• The city is home to many technology and entertainment companies, providing a vibrant and dynamic work environment.
• The Mediterranean climate and outdoor lifestyle make Santa Monica an attractive place to live and work.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary based on the needs of the role and the team.

ASSUMPTION: The work environment and schedule may be subject to change based on business needs and may vary depending on the specific team and department the employee works with.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager or HR representative
• In-person or virtual interview with the hiring manager and team members
• Final interview with senior leadership or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing and product management skills
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and the specific brand or franchise you will be working on to demonstrate your enthusiasm and understanding of the role
• Be prepared to discuss your experience with marketing campaigns, product launches, and vendor management

ATS Keywords: Product Marketing, Emerging Franchises, Brand Management, Digital Marketing, Campaign Planning, Vendor Management, Project Management, Marketing Strategy, Marketing Communications, Marketing Budget, Marketing Calendar, Creative Asset Management, Event Planning, Brand Partnerships, Product Messaging, Marketing Execution, Marketing Execution Planning, Marketing Execution Strategy, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning, Marketing Execution Strategy Planning