📌 Core Information
🔹 Job Title: Product Marketing Specialist, Emerging Franchises
🔹 Company: Activision Blizzard
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Emerging Franchises team in driving successful product launches and marketing campaigns
- Coordinating internal teams to deliver marketing initiatives cohesively and on schedule
- Managing creative asset reviews and approvals with various stakeholders
- Tracking and supporting marketing budgets
- Crafting product messaging and ensuring consistency across digital touchpoints
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It also involves close collaboration with various teams, so excellent communication skills are essential.
📋 Key Responsibilities
✅ Supporting development of global marketing plans and ensuring timely, on-budget execution with cross-functional partners
✅ Coordinating internal teams to deliver marketing initiatives cohesively and on schedule
✅ Managing creative asset reviews and approvals with studio, business unit, legal, and other stakeholders
✅ Tracking and supporting marketing budgets, working closely with finance, vendors, and contract management to ensure accurate spend and invoicing
✅ Assisting in crafting product messaging and ensuring consistency across digital touchpoints including websites, blogs, product pages, and social channels
✅ Supporting brand partnerships through executional leadership, coordination with external teams, and event planning and delivery
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize tasks effectively. It also demands a strong understanding of marketing principles and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 3-5+ years of experience in product marketing or a similar role, with a demonstrated track record managing marketing campaigns or product launches across multiple stakeholders
Required Skills:
- Excellent verbal and written communication skills; strong attention to detail
- Strong organizational and project management abilities
- Passion for video games and entertainment
Preferred Skills:
- Previous marketing experience in gaming, entertainment, technology, or consumer products
- Experience managing vendor relationships or supporting external partnerships
- Understanding of product messaging strategy and execution
- Familiarity with asset management workflows and marketing calendar timelines
ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,800 - $103,230 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location.
Benefits:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
- 401(k) with Company match, tuition reimbursement, charitable donation matching
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs
Working Hours: 40 hours per week, with flexibility for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing role with the given experience level. The actual offer may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Activision Blizzard is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia.
Company Size: 5,001-10,000 employees. As a large company, Activision Blizzard offers numerous opportunities for career growth and development.
Founded: The company was founded in 2008, following the merger of Activision and Vivendi Games.
Company Description:
- Activision Blizzard is home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™
- Their combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making them the largest gaming network on the planet!
- Activision Blizzard is proud to be recognized as one of FORTUNE’s “100 Best Companies To Work For®” for four consecutive years and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists.
Company Specialties:
- Video Games
- Entertainment
- Consumer Products
- Media
- Film and TV
- Gaming and Production
Company Website: http://www.activisionblizzard.com
ASSUMPTION: Activision Blizzard's large size and diverse portfolio provide ample opportunities for career growth and exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: Mid-level. This role requires several years of experience in product marketing and offers opportunities for growth within the company.
Reporting Structure: This role reports directly to the Emerging Franchises team and works cross-functionally with product management, studio, communications, and finance teams.
Work Arrangement: On-site. This role is based in the company's headquarters in Santa Monica, CA.
Growth Opportunities:
- Activision Blizzard's large size and diverse portfolio offer numerous opportunities for career growth and development within the company
- The company's strong focus on employee development and training provides ample opportunities for professional growth
- The role's close collaboration with various teams offers opportunities to learn and contribute to different aspects of the business
ASSUMPTION: Given the company's size and diverse portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based in the company's global headquarters in Santa Monica, CA.
Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US
Geographic Context:
- Santa Monica is a coastal city in California, known for its beaches, parks, and vibrant arts scene
- The city offers a high quality of life, with numerous amenities and a diverse population
- The office is located in the heart of the city, providing easy access to public transportation and nearby attractions
Work Schedule: The role requires a standard 40-hour workweek, with flexibility for overtime as needed. The company offers a flexible work arrangement, allowing employees to work from home as needed.
ASSUMPTION: The role's on-site requirement may change in the future, as the company offers flexible work arrangements for some positions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a Talent Acquisition Partner
- Phone or video interview with the hiring manager
- On-site interview with the team
- Final interview with the director
Key Assessment Areas:
- Problem-solving skills
- Communication and interpersonal skills
li>Cultural fit
- Marketing knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research the company and the role thoroughly to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Product Marketing, Emerging Franchises, Marketing Campaigns, Cross-Functional Teams, Creative Asset Management, Budget Tracking, Brand Partnerships, Digital Marketing, Event Planning, Storytelling, Presentation Skills, Curiosity, Gaming Knowledge
ASSUMPTION: The interview process may vary depending on the specific needs of the role and the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management software (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Integrity
- Fun
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong collaborator and communicator?
- Do you have a passion for video games and entertainment?
ASSUMPTION: Activision Blizzard values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously, which can be challenging and stressful at times
- The fast-paced nature of the gaming industry can lead to tight deadlines and high-pressure situations
- The role involves close collaboration with various teams, which can present communication and coordination challenges
- The on-site requirement may limit flexibility for those with personal or family commitments
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role is unique in its focus on emerging franchises within the gaming industry
- Similar roles in other industries may have a broader focus or be more specialized in a specific aspect of marketing
- Career progression in this role may lead to more senior marketing positions within the company or other gaming and entertainment organizations
ASSUMPTION: The unique nature of this role within the gaming industry presents a rare opportunity for candidates with relevant experience and a passion for gaming.
📝 Sample Projects
- Managing the launch campaign for a new, unannounced gaming franchise
- Coordinating a global marketing event for an existing franchise, involving multiple teams and external vendors
- Developing and executing a targeted digital marketing campaign to drive user acquisition for a mobile game
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a broad range of marketing skills and knowledge.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Emerging Franchises team?
- How does this role fit into the broader marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research the company and the role thoroughly to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
