📌 Core Information
🔹 Job Title: Product Marketing Specialist, EU Emerging Stores
🔹 Company: Amazon
🔹 Location: Brussels, Brussels-Capital Region, Belgium
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing store merchandising strategy
- Managing homepage content for optimal customer experience
- Planning and executing experiments with target customer segments
- Collaborating with cross-functional teams to support store merchandising priorities
- Analyzing performance metrics to inform business decisions
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Development and implementation of store merchandising strategy in partnership with key stakeholders
✅ Management of homepage content to ensure an optimal and inspiring shopping experience for customers in balance with partner team priorities
✅ Planning and implementing experiments with target customer segments to optimize on engagement goals
✅ Design, lead, and implement projects that support store merchandising priorities often in partnership with other teams
✅ Analyze performance metrics and drive business decisions about future direction based on performance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of professional non-internship marketing experience
Required Skills:
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Written and verbal language fluency in French and English
Preferred Skills:
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing external partners to develop marketing programs
- Familiarity with B2C marketing in Belgium
- Fluency in Flemish
ASSUMPTION: While not explicitly stated, a strong understanding of e-commerce and retail is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Specialist role in Brussels)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role's demands
ASSUMPTION: Salary range is estimated based on market research for similar roles in the Brussels area. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon was founded in Bellevue, WA, USA)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to various aspects of the business, given its size and diverse product offerings.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the EU Emerging Stores Marketing Manager
Work Arrangement: On-site, full-time position with flexibility for the role's demands
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of the business, given Amazon's diverse product offerings
ASSUMPTION: This role offers opportunities for professional development and growth within the organization, given Amazon's size and diverse product offerings.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, located in the Flemish Region
- Brussels is a multicultural city with a significant French-speaking population
- Brussels offers a high quality of life with numerous cultural attractions, restaurants, and recreational activities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role's demands
ASSUMPTION: Working in Brussels offers a multicultural environment with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the EU Emerging Stores Marketing Manager
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them
ATS Keywords: Marketing, Product Marketing, Store Merchandising, Customer Experience, Data-Driven, Excel, Tableau, Cross-Functional Programs, Performance Measurement, Language Fluency, Project Management
ASSUMPTION: The application process for this role is likely competitive, and applicants should be prepared to demonstrate their skills and experience through concrete examples and case studies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Tableau or other data visualization tools
- Project management software (e.g., Asana, JIRA, Trello)
- Amazon's internal tools and platforms
ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be beneficial but is not explicitly required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Strong focus on data-driven decision-making
- Collaborative and cross-functional teamwork
- Results-oriented and customer-centric mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with multiple priorities?
- Are you comfortable working with data and using it to drive improvements?
- Do you have strong communication and presentation skills?
- Are you a team player with a customer-centric mindset?
ASSUMPTION: Successful candidates for this role will demonstrate strong alignment with Amazon's company values and work style.
⚠️ Potential Challenges
- Managing multiple, competing priorities simultaneously in a fast-paced environment
- Working with diverse teams and stakeholders to balance partner team priorities with customer experience
- Analyzing and interpreting complex data to inform business decisions
- Adapting to changes in the e-commerce landscape and customer preferences
ASSUMPTION: These challenges are inherent to the role and require strong analytical skills, attention to detail, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the EU Emerging Stores organization and requires language proficiency in French and English
- Compared to other marketing roles at Amazon, this position offers exposure to a diverse range of customer segments and merchandising optimization opportunities
- Career progression in this role may lead to senior marketing roles or management positions within the EU Emerging Stores organization or other Amazon business units
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path within Amazon or the broader e-commerce and retail industry.
📝 Sample Projects
- Developing and implementing a merchandising strategy for a new customer segment in Belgium
- Optimizing homepage content for improved customer engagement and conversion rates
- Collaborating with cross-functional teams to support a major store-wide initiative or promotion
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Product Marketing Specialist role at Amazon.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the EU Emerging Stores organization?
- How does this role collaborate with other teams and stakeholders within Amazon?
- What are the most significant challenges facing the EU Emerging Stores business unit, and how does this role address them?
- What opportunities exist for professional growth and development within this role and the broader Amazon organization?
- How does Amazon support work-life balance for its employees, particularly in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
