📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Roofr
🔹 Location: Remote - Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Bringing cross-platform products to market through strategic launches
- Crafting compelling product messaging and positioning
- Collaborating with various stakeholders to ensure GTM alignment
- Creating content to articulate product benefits and educate stakeholders
ASSUMPTION: This role requires a strong understanding of product marketing, exceptional communication skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Own the positioning and messaging for feature releases and product marketing launches
✅ Support the execution of go-to-market strategy, including revenue enablement and product promotion
✅ Create content (e.g., sales presentations, sales enablement collateral, product training videos, website copy, case studies) to articulate product benefits
✅ Work collaboratively with product, sales, customer success, and customer support stakeholders to create GTM alignment
✅ Educate both internal and external stakeholders on product features and their benefits, and be comfortable presenting internally
✅ Assist customer-facing teams with talk tracks and help with communicating competitive differentiation, objection handling, and the Roofr product vision
✅ Understand and represent the voice of the customer internally through customer interviews, call analysis, and case studies
✅ Measure and optimize the buyer journey as it relates to product feature adoption and usage
✅ Bring innovation and creativity to the role to make the marketing and sales teams more efficient and effective
ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and strong communication skills to drive product adoption and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ years of experience as a Product Marketing Specialist and 2+ years of experience at a startup in a high-velocity SaaS environment
Required Skills:
- Strong content creation skills across multiple channels
- Outstanding written and oral communication skills
- Confidence speaking in front of the company
- Creative thinker with a problem-solving mindset
- Ability to thrive in a fast-paced, team environment with continuous growth
Preferred Skills:
- SMB, construction tech industry, or vertical SaaS experience
- Part of the Product Marketing Association (PMA)
ASSUMPTION: While the required experience level is 1+ years, candidates with less experience but strong relevant skills may be considered for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 CAD per year (Based on industry standards for a Product Marketing Specialist role with 1-5 years of experience in Canada)
Benefits:
- 1st week of employment is mandatory PTO
- 1 Friday off per month
- Company-wide paid shutdown for the week between Christmas and New Year's
- Flexible time off
- 80% employer-paid benefits
- RRSP/401k match
- Generous parental leave policy
Working Hours: Full-time, with flexible hours and a remote-first culture
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on roofing software for B2B clients
Company Size: 51-200 employees (Medium-sized company, offering a mix of startup agility and established processes)
Founded: 2015 (Over a decade of experience in the industry)
Company Description:
- Roofr is a single roofing software that offers all the tools a roofing business needs to effectively run operations
- Streamlines day-to-day operations, allowing businesses to spend less time on admin and more time growing
- Offers a range of features, including measurement reports, digital proposals, invoicing, payments, and more
Company Specialties:
- SaaS
- B2B
- Roofing Software
- Quotes and Invoices
- Proposals
- Measurements
Company Website: roofr.com
ASSUMPTION: Roofr's focus on the roofing industry sets it apart from other SaaS companies, offering unique challenges and opportunities for growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and impact within the marketing team
Reporting Structure: This role reports directly to the Product Marketing Manager and works closely with Product Managers, Sales, Customer Success, and Customer Support teams
Work Arrangement: Remote OK, with a remote-first culture and flexible hours
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Chance to make a significant impact on the company's growth and success
- Opportunities to learn and develop skills in a fast-paced, collaborative environment
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office locations
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere
- Canada has a strong tech industry and a high quality of life, making it an attractive location for remote workers
- Roofr's remote-first culture fosters collaboration and inclusivity among team members across different time zones
Work Schedule: Full-time, with flexible hours and a focus on results and outcomes rather than hours worked
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in Canada, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product launches or marketing campaigns you've worked on
- Research Roofr's products and understand their unique value proposition in the roofing software market
ATS Keywords: Product Marketing, SaaS, Roofing Software, Go-To-Market Strategy, Content Creation, Stakeholder Management, Customer Interviews, Competitive Differentiation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing skills, communication abilities, and cultural fit within the Roofr team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Product analytics tools (e.g., Mixpanel, Amplitude)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Results-driven
Work Style:
- Remote-first and flexible
- Focus on outcomes and results
- Fast-paced and collaborative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong customer focus and a passion for understanding their needs?
ASSUMPTION: Roofr's remote-first culture and focus on customer-centric innovation make it an attractive workplace for candidates who value flexibility, collaboration, and results-driven work.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The fast-paced nature of the role may demand adaptability and quick decision-making
- The unique focus on the roofing industry may present unique challenges and opportunities for learning
- As a mid-sized company, there may be limited opportunities for career advancement compared to larger organizations
ASSUMPTION: While these challenges exist, they also present opportunities for growth and learning within the role and the company.
📈 Similar Roles Comparison
- Compared to other Product Marketing Specialist roles, this position offers a unique focus on the roofing industry and a remote-first work arrangement
- Roofr's size and stage of growth provide opportunities for greater impact and career growth compared to larger, more established companies
- This role may offer a faster-paced work environment and more responsibility than similar roles at larger organizations
ASSUMPTION: Candidates should consider their preferences for industry focus, company size, and work pace when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new roof measurement feature
- Creating a competitive differentiation matrix and objection handling guide for the sales team
- Conducting customer interviews to gather insights and inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, showcasing the candidate's ability to drive product adoption and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at Roofr and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure GTM alignment?
- What are the most significant challenges facing the roofing software industry, and how does Roofr differentiate itself?
- What opportunities exist for professional growth and development within the marketing team and the company as a whole?
- How does Roofr support work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product launches or marketing campaigns you've worked on
- Research Roofr's products and understand their unique value proposition in the roofing software market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
