Product Marketing Specialist- Hybrid

📌 Core Information

🔹 Job Title: Product Marketing Specialist - Hybrid

🔹 Company: Experian

🔹 Location: North Sydney, NSW, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging product collateral and maintaining organized libraries
• Conducting market research and competitive analysis
• Collaborating with cross-functional teams to ensure effective product messaging
• Developing sales enablement materials and defining messaging for product launches

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on storytelling and data-driven decision-making.

📋 Key Responsibilities

✅ Develop engaging collateral including brochures, one-pagers, case studies, and digital assets

✅ Maintain organized libraries of product collateral for easy access

✅ Design visual assets such as infographics and templates to enhance product narratives

✅ Conduct market research to understand customer trends and analyze competitor positioning

✅ Collaborate with Product, Sales, and Customer Success teams to ensure collateral meets diverse stakeholder needs

✅ Gather insights from various teams and customer feedback to continually improve product materials

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field

Experience: 3+ years of experience in a product marketing or related role

Required Skills:

• Proven ability to turn technical product details into engaging narratives
• Strong proficiency in graphic design using tools such as Adobe Creative Suite, Figma, or Canva
• Experience in market research, competitive analysis, and data-driven decision-making
• Familiarity with typical product marketing analyst functions

Preferred Skills:

• Proficiency in project management tools (e.g., Trello, Asana, or Notion)
• Experience in a B2B or B2C environment

ASSUMPTION: Candidates with a strong portfolio showcasing their design and storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: AUD 85,000 - 110,000 per annum (based on industry standards for a Product Marketing Specialist with 3-5 years of experience in Australia)

Benefits:

• Novated Leasing & Salary Packaging
• Great compensation package and bonus / commission plan
• Core benefits including Experian shares discount and wellness program
• Flexible work environment, hybrid model
• Flexible time off including volunteer time off, personal leaves and paid holidays
• 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave

Working Hours: Full-time, 37.5 hours per week, with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, with a focus on credit, fraud prevention, and data analytics

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Serasa Experian was founded in 1968, with a rich history in the data and analytics industry

Company Description:

• Experian is a global data and technology company, powering opportunities for people and businesses around the world
• The company operates across various markets, including financial services, healthcare, automotive, agribusiness, insurance, and more
• Experian invests in people and new advanced technologies to unlock the power of data

Company Specialties:

• Credit
• Autenticação
• Prevenção à Fraude
• Agronegócio
• Score
• Tecnologia
• IA
• Empreendedorismo
• Marketing
• Business
• Negócios
• Decisões
• and Finanças

Company Website: www.serasaexperian.com.br

ASSUMPTION: Experian's global presence and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth into senior roles or management positions

Reporting Structure: This role reports directly to the Head of Product Success

Work Arrangement: Hybrid, with 2 days on-site and 3 days remote, offering flexibility and work-life balance

Growth Opportunities:

• Expanding skills in data analysis and visualization
• Developing expertise in product management or marketing strategy
• Advancing to senior roles or management positions within the marketing department

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance for employees, contributing to job satisfaction and retention.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): North Sydney, NSW, Australia

Geographic Context:

• North Sydney is a vibrant, multicultural suburb with a mix of residential and commercial areas
• The office is located near public transportation, shopping centers, and restaurants
• The area offers a mix of urban and coastal living, with beaches and parks nearby

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote)

ASSUMPTION: The North Sydney location provides a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Head of Product Success

Key Assessment Areas:

• Portfolio and design skills
• Storytelling and communication abilities
• Market research and analytical skills
• Cultural fit and team dynamics

Application Tips:

• Highlight relevant design and marketing projects in your portfolio
• Tailor your resume and cover letter to emphasize skills and experiences related to the role
• Prepare examples of market research and competitive analysis for the interview
• Research Experian's products and services to demonstrate your interest and understanding of the company

ATS Keywords: Product marketing, collateral creation, market research, competitive analysis, sales enablement, storytelling, data-driven decision-making, graphic design, Adobe Creative Suite, Figma, Canva

ASSUMPTION: Applicants should tailor their application materials to highlight their design, marketing, and analytical skills, as well as their understanding of the role and company.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Canva
• Project management tools (e.g., Trello, Asana, or Notion)
• Data analysis and visualization tools (e.g., Excel, Power BI, or Tableau)

ASSUMPTION: Proficiency in industry-standard design and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Inclusion
• One global team

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach turning technical product details into engaging narratives?
• Can you describe a time when you conducted market research and how you used the findings to inform product messaging?
• How do you balance creativity and data-driven decision-making in your work?

ASSUMPTION: Applicants should assess their fit with Experian's company values and work style, as well as their ability to balance creativity and data-driven decision-making in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs and priorities of various stakeholders, including Product, Sales, and Customer Success teams
• Keeping up with industry trends and competitor activities in a dynamic market
• Adapting to changes in product strategy or market conditions

ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple projects, balancing stakeholder needs, and adapting to change in their interviews.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Product Marketing Manager: The former role focuses more on tactical execution, while the latter involves strategic planning and team management
• Product Marketing Specialist vs. Content Marketing Specialist: The former role requires a stronger focus on product-specific messaging and sales enablement, while the latter involves broader brand awareness and customer engagement
• Career path: Product Marketing Specialist → Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing

ASSUMPTION: Applicants should research similar roles and career paths to understand the unique aspects of the Product Marketing Specialist role and how it fits into their long-term career goals.

📝 Sample Projects

• Developing a comprehensive product launch plan, including messaging, collateral, and sales enablement materials
• Conducting a competitive analysis and using the findings to inform product positioning and differentiation
• Creating a series of engaging infographics or visual templates to enhance product narratives

ASSUMPTION: Applicants should prepare examples of relevant projects that demonstrate their skills in product marketing, graphic design, and market research for their interviews.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Success department?
• How does this role contribute to the overall product strategy and roadmap?
• What are the most pressing challenges facing the product team, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department?
• How does Experian support work-life balance and employee well-being?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, team, and company, as well as their understanding of the industry and market dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design, marketing, and analytical skills, as well as your understanding of the role and company
• Prepare examples of market research, competitive analysis, and design projects to showcase your skills and experience
• Research Experian's products and services to demonstrate your interest and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.