📌 Core Information
🔹 Job Title: Product Marketing Specialist - Hybrid
🔹 Company: Experian
🔹 Location: North Sydney, Australia
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating engaging product collateral to communicate value
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to ensure consistent messaging
- Designing visual assets to enhance product narratives
ASSUMPTION: This role requires a strong blend of analytical skills, creativity, and collaboration to effectively communicate product value and drive market success.
📋 Key Responsibilities
✅ Develop engaging collateral, including brochures, one-pagers, case studies, and digital assets, that align with product strategy
✅ Maintain organized libraries of product collateral for easy access by internal teams
✅ Design visual assets, such as infographics and templates, to enhance product narratives
✅ Conduct market research to understand customer trends and analyze competitor positioning
✅ Collaborate with Product, Sales, and Customer Success teams to ensure collateral meets diverse stakeholder needs
✅ Integrate feedback from various teams and customer feedback to continually improve product materials
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
Experience: 2-5 years of experience in product marketing, content creation, or a related role
Required Skills:
- Proven ability to turn technical product details into engaging narratives
- Strong graphic design skills using tools such as Adobe Creative Suite, Figma, or Canva
- Experience in market research, competitive analysis, and data-driven decision-making
- Familiarity with typical product marketing analyst functions
Preferred Skills:
- Proficiency in project management tools (e.g., Trello, Asana, or Notion)
- Experience in a B2B or B2C product marketing environment
ASSUMPTION: Candidates should have a strong portfolio showcasing their design and storytelling skills, as well as experience in market research and data analysis.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Novated Leasing & Salary Packaging
- Great compensation package and bonus / commission plan
- Core benefits including Experian shares discount and wellness program
- Flexible work environment, hybrid model
- Flexible time off including volunteer time off, personal leaves and paid holidays
- 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across various markets, including financial services, healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Size: Experian has 22,500 employees across 32 countries, with corporate headquarters in Dublin, Ireland. In Brazil, they have nearly 5,000 employees.
Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN).
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world.
- They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics, and software.
- Experian operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Specialties:
- Credit
- Authentication
- Fraud Prevention
- Agriculture
- Score
- Technology
- AI
- Entrepreneurship
- Marketing
- Business
- Finance
Company Website: www.experian.com
ASSUMPTION: Experian's global presence and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the product marketing team or related functions
Reporting Structure: This role reports directly to the Head of Product Success
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Progression to senior or management roles within the product marketing team
- Expansion into related functions, such as product management or marketing strategy
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: This role offers a strong foundation in product marketing, with ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): North Sydney, Australia
Geographic Context:
- North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour
- The area offers a mix of urban and beachside living, with easy access to public transportation and numerous amenities
- Sydney is the largest city in Australia, with a diverse economy and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Portfolio and work samples showcasing design and storytelling skills
- Market research and data analysis skills
- Collaboration and communication skills
- Cultural fit and alignment with Experian's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design and storytelling skills, as well as any market research or data analysis projects you've worked on
- Research Experian's company culture and values, and be prepared to discuss how your skills and experiences align with their mission and goals
ATS Keywords: Product marketing, collateral creation, market research, competitive analysis, graphic design, storytelling, data-driven decision-making
ASSUMPTION: The interview process for this role will focus on assessing the candidate's design and storytelling skills, as well as their market research and data analysis abilities. Cultural fit and alignment with Experian's values will also be important considerations.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Canva
- Project management tools (e.g., Trello, Asana, or Notion)
- Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
ASSUMPTION: Proficiency in graphic design tools and project management software is essential for success in this role. Familiarity with data analysis tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer focus
- One global team
- Performance with purpose
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you have a creative approach to problem-solving and storytelling?
- Are you adaptable and responsive to change?
ASSUMPTION: Candidates who are strong collaborators, data-driven, creative, and adaptable will likely find a good cultural fit at Experian.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing creative and analytical tasks effectively
- Adapting to a hybrid work arrangement and maintaining productivity
- Working with diverse stakeholders and managing expectations
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on graphic design and storytelling skills
- Industry-specific context: Experian operates in a global data and technology market, with a focus on powering opportunities for people and businesses worldwide
- Career path comparison: This role offers a strong foundation in product marketing, with opportunities for growth and advancement within the organization or related functions
ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with a strong focus on graphic design and storytelling skills. It provides a solid foundation in product marketing, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive product launch campaign, including collateral, messaging, and event planning
- Conducting a competitive analysis and market research project to inform product positioning and differentiation
- Creating a series of engaging, data-driven content pieces to showcase product value and thought leadership
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content development to data-driven analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other teams, such as Product, Sales, and Customer Success?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Experian support the growth and development of its product marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions will help candidates better understand the role's expectations, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design and storytelling skills, as well as any market research or data analysis projects you've worked on
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
