📌 Core Information
🔹 Job Title: Product Marketing Specialist – Institutional Private Assets
🔹 Company: MSCI
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving global go-to-market strategy for MSCI's Private Assets business
- Crafting compelling narratives and value propositions for institutional investors
- Executing integrated marketing campaigns across digital, social, email, and in-person channels
- Collaborating with cross-functional teams to align messaging and optimize campaign effectiveness
- Staying ahead of competitive dynamics and market needs to continuously evolve audience engagement
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent communication and collaboration skills to succeed in a fast-paced, global environment.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns targeting LPs and asset owners across private equity, private credit, infrastructure, and real assets
✅ Shape messaging, positioning, and value propositions for LP-focused solutions
✅ Lead creation and localization of compelling content—including thought leadership, sales enablement, digital assets, and event materials
✅ Strategize and deliver regional programs aligned to commercial goals
✅ Collaborate across global product, research, and sales teams to align messaging and identify high-impact marketing opportunities
✅ Track performance and deliver insights to optimize campaign effectiveness and demonstrate ROI
✅ Stay ahead of competitive dynamics and market needs to continuously evolve audience engagement
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-8 years of B2B marketing experience in asset management, private markets, fintech, or financial services
Required Skills:
- Deep interest and expertise in private markets and institutional investment trends
- Strong campaign management skills
- Outstanding writing and storytelling skills
- Collaborative, adaptable, and proactive work style
- Proven experience managing cross-functional stakeholders and aligning marketing with commercial outcomes
- Analytical approach to decision-making
Preferred Skills:
- Familiarity with platforms like Salesforce, Pardot, Airtable, and Highspot
ASSUMPTION: Candidates with experience in the private markets or asset management industry will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Transparent compensation schemes and comprehensive employee benefits
- Flexible working arrangements, advanced technology, and collaborative workspaces
- Learning opportunities, professional growth, and inclusive environment
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MSCI is a leading provider of critical decision support tools and services for the global investment community, with a strong focus on private markets.
Company Size: MSCI has over 50 years of expertise and employs over 5,000 people globally, providing a large and diverse work environment.
Founded: MSCI was founded in 1969 and has since grown into a global leader in its industry.
Company Description:
- MSCI acts as an independent solutions provider of research-quality data, analytics, and insights for Limited Partners (“LPs”) and other industry participants in private markets
- The company helps LPs navigate the complexity of private markets and make more informed investment decisions across their total portfolios
- MSCI is committed to powering better investment decisions by enabling clients to understand and analyze key drivers of risk and return
Company Specialties:
- Private markets research and analytics
- Investment decision support tools
- Total portfolio solutions
Company Website: msci.com
ASSUMPTION: MSCI's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 6-8 years of relevant experience.
Reporting Structure: The Product Marketing Specialist will report to the Head of Product Marketing, Private Assets.
Work Arrangement: This role operates on a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunity to work on high-impact projects and gain exposure to senior leadership
- Access to learning and development opportunities through MSCI's Learning@MSCI platform and LinkedIn Learning Pro
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the private markets industry.
🌍 Location & Work Environment
Office Type: MSCI's London office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Ninth Floor, 20 Finsbury Square, London, EC2A 1AD, United Kingdom
Geographic Context:
- London is a major global financial hub, providing ample networking and professional development opportunities
- The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- London has a temperate maritime climate, with mild winters and warm summers
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate hybrid work arrangements.
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and campaign management skills
- Writing and storytelling abilities
- Private markets knowledge and investment trends
- Collaboration and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and private markets knowledge
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research MSCI's Private Assets business and be prepared to discuss your ideas for driving go-to-market strategy
ATS Keywords: B2B marketing, asset management, private markets, campaign management, writing, storytelling, collaboration, stakeholder management, sales alignment, analytical skills, digital marketing, content creation, market research
ASSUMPTION: MSCI's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive marketing campaigns and align with commercial goals.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Airtable
- Highspot
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Performance
- Collaboration
- Innovation
- Respect
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with MSCI's company values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, global environment with a hybrid work arrangement?
- How do you approach collaborating with cross-functional teams and managing stakeholders?
ASSUMPTION: Candidates who demonstrate a strong fit with MSCI's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Operating in a fast-paced, global environment with diverse stakeholders
- Keeping up with the dynamic and evolving private markets landscape
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- This role focuses on driving go-to-market strategy for MSCI's Private Assets business, while similar roles in other companies may have a broader or more specialized focus
- Private markets experience is highly valued in this role, as it is in similar roles across the industry
- Career progression in this role may involve moving into more senior marketing or product management positions within MSCI or related companies
ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this opportunity at MSCI.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new private markets research product
- Creating thought leadership content to position MSCI as a leading authority in the private markets space
- Collaborating with sales and product teams to create targeted messaging and materials for key client segments
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to make a significant impact on MSCI's business.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for MSCI's Private Assets business?
- What are the most pressing challenges facing the team currently, and how can this role address them?
- How does MSCI support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does the hybrid work arrangement work in practice, and what resources are available to support remote work?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and private markets knowledge
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research MSCI's Private Assets business and be prepared to discuss your ideas for driving go-to-market strategy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
