📌 Core Information
🔹 Job Title: Product Marketing Specialist (m/f/d)
🔹 Company: Buynomics
🔹 Location: Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Offices in Cologne, Germany and Barcelona, Spain)
🚀 Job Overview
Key aspects of this role include:
- Executing high-impact account-based marketing (ABM) campaigns
- Developing compelling content for product marketing and sales enablement
- Designing structured learning experiences for the Buynomics Academy
- Collaborating cross-functionally with Sales, Marketing, Product, and Customer Success teams
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving results through targeted marketing efforts and educational content.
📋 Key Responsibilities
✅ Plan, execute, and optimize account-based marketing (ABM) campaigns in collaboration with the growth marketing team
✅ Partner closely with the sales team to craft personalized outreach strategies for high-value accounts
✅ Monitor ABM performance metrics and apply insights to continuously refine campaign strategies
✅ Lead the creation of impactful product content such as case studies, landing pages, email copy, blog posts, and product or industry one-pagers
✅ Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies
✅ Own the end-to-end design and delivery of structured learning paths tailored to clients and internal stakeholders
✅ Collaborate with subject matter experts to develop high-quality course materials, scripts, and assessments
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in product marketing; B2B SaaS background preferred
Required Skills:
- Exceptional writing and storytelling abilities
- Familiarity with learning management systems (LMS) or educational content development (a plus)
- Strategic thinker with a hands-on execution mindset
- Strong collaborator with a data-driven approach
Preferred Skills:
- Fluency in multiple languages
- Experience with marketing automation tools
- Knowledge of the pricing optimization or revenue growth management industry
ASSUMPTION: Candidates with relevant experience in B2B SaaS product marketing and a strong portfolio of content they've created will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research and company size)
Benefits:
- Dynamic Environment: Join a truly international and diverse team where your ideas matter
- Flexible Work Model: Enjoy a remote setup with offices located in Cologne and Barcelona
- Learning Budget: Take advantage of our employee development and education budget to enhance your skills
- Local Language Classes: Participate in language lessons to support your integration and personal development
- Health insurance package
- Personal and professional growth opportunities
- Regular company events
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research and the company's size, as no salary information was provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Revenue Growth Management and Pricing Optimization
Company Size: 51-200 employees (Medium-sized company)
Founded: 2018
Company Description:
- Buynomics transforms how companies understand their customers through its groundbreaking Virtual Shoppers AI technology
- Predicts purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions
- Mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions
Company Specialties:
- Revenue Optimization
- Pricing Optimization
- Product Portfolio Optimization
- Promotions Optimization
- and Forecasting
Company Website: www.buynomics.com
ASSUMPTION: Buynomics is a growing, innovative company in the revenue growth management and pricing optimization space, with a focus on using AI to provide accurate and reliable consumer insights.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with various teams
Work Arrangement: Remote OK, with offices in Cologne, Germany and Barcelona, Spain
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on diverse projects and expand skillset
- Chance to contribute to the company's growth and success
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with offices in Cologne, Germany and Barcelona, Spain)
Office Location(s): Cologne, Germany and Barcelona, Spain
Geographic Context:
- Spain offers a vibrant culture, diverse communities, and a high quality of life
- Cologne and Barcelona are major cities with rich histories, cultural attractions, and thriving business environments
- Both locations offer easy access to international travel and global business networks
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote-friendly work environment and office locations in vibrant cities offer a mix of flexibility and urban appeal for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss the role and company in more detail
- Case study or content creation challenge to evaluate writing and strategic thinking skills
- Final interview with the CEO or another senior leader to discuss career aspirations and fit within the company's long-term vision
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio of content creation work, if applicable
- Prepare for case study or content creation challenge by demonstrating your understanding of the company and its target audience
- Research the company and its industry to ask informed questions during the interview process
ATS Keywords: Product Marketing, B2B SaaS, Account-Based Marketing, Content Creation, Sales Enablement, Market Research, Data Analysis, Collaboration, Strategic Thinking, Storytelling, Learning Management Systems, Educational Content Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing, strategic thinking, and collaboration skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Learning management systems (e.g., Adobe Captivate, Articulate)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Google Workspace)
ASSUMPTION: The tools and technologies required for this role will depend on the specific marketing and learning management systems used by the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Data-driven decision making
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and execution
- Collaborative and cross-functional teamwork
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with a strong focus on results?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you embrace feedback and continuous learning as opportunities for growth?
ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and who embrace collaboration, feedback, and continuous learning will be well-suited to Buynomics' culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced nature of the company's growth and evolution
- Balancing strategic thinking with hands-on execution
- Adapting to a remote work environment, if applicable
ASSUMPTION: The fast-paced nature of the company's growth and the need to balance strategic thinking with hands-on execution may present challenges for some candidates.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on account-based marketing and educational content development
- This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving results through targeted marketing efforts and educational content
- Career progression may involve moving into a more senior marketing role or specializing in a specific area, such as ABM or educational content
ASSUMPTION: This role offers a unique blend of marketing and educational content development responsibilities, with opportunities for growth and specialization within the marketing department.
📝 Sample Projects
- Developing an ABM campaign targeting high-value accounts in the retail industry
- Creating a case study showcasing the success of Buynomics' Virtual Shoppers AI technology in improving pricing strategies for a major CPG brand
- Designing and delivering a learning path for internal stakeholders on the importance of data-driven decision making in commercial strategies
ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and initiatives the Product Marketing Specialist may be involved in, rather than representing specific projects that have been completed or are currently underway.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Product Marketing team and how this role fits into that plan?
- How does Buynomics support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a remote or hybrid work environment?
- Can you provide examples of how the company has adapted its marketing strategies to accommodate changes in the market or customer behavior?
- How does Buynomics measure the success of its ABM campaigns and educational content initiatives?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the company's long-term vision, culture, and approach to marketing and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for case study or content creation challenge by demonstrating your understanding of the company and its target audience
- Research the company and its industry to ask informed questions during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
