📌 Core Information
🔹 Job Title: Product Marketing Specialist (M/F) – Permanent Contract
🔹 Company: Sociabble
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth for specific product features within the Sociabble platform
- Collaborating with cross-functional teams to create marketing campaigns and sales enablement materials
- Monitoring performance metrics and adjusting strategies as needed
- Contributing to cross-feature Product Marketing activities and events
ASSUMPTION: This role requires a strong background in product marketing and sales orientation to drive revenue growth and effectively collaborate with various teams.
📋 Key Responsibilities
✅ Establish yourself as a go-to-market expert for Sociabble, focusing on specific product features and driving revenue growth
✅ Participate in the development and expansion of the Sales Enablement strategy and materials
✅ Formulate and implement effective go-to-market strategies for new and existing features
✅ Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns
✅ Contribute to cross-feature Product Marketing activities, including monthly product release notes and roadmap presentations
✅ Play a key role in boosting product and feature adoption through targeted initiatives and training
✅ Co-organize events, such as webinars, training sessions, workshops, and roadmap presentations, aimed at promoting Sociabble to both current and potential clients
✅ Monitor the performance and business impact of go-to-market features and make necessary strategy adjustments
ASSUMPTION: This role requires strong organizational skills, proactivity, and the ability to manage multiple projects simultaneously without sacrificing quality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 2 years of experience in product marketing or offer development
Required Skills:
- Proven track record in driving revenue growth for products
- Sales orientation and excellent client engagement skills
- Marketing expertise with a keen eye for detail
- Strong organizational and project management skills
- Excellent interpersonal skills and ability to collaborate effectively with diverse stakeholders
- Proficient in English (minimum C1) and French (C1)
Preferred Skills:
- Experience with AI tools like ChatGPT
- Familiarity with the software development lifecycle
ASSUMPTION: Proficiency in English and French is essential for smooth coordination and communication in Sociabble's international setting.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Paris)
Benefits:
- Healthcare and transportation coverage
- Edenred restaurant vouchers
- Vacation bonus
- RTT (RÉDUCTION DU TEMPS DE TRAVAIL)
- Leeto benefits platform
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Paris. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Sociabble operates in the Software Development industry, focusing on employee communication, employee advocacy, and employee engagement solutions.
Company Size: Sociabble is a mid-sized company with 51-200 employees, providing a mix of experienced and junior professionals to facilitate day-to-day learning through mentoring.
Founded: Sociabble was founded in 2014 and has since grown to serve over 180 countries, with offices in Paris, Lyon, Boston, and Mumbai.
Company Description:
- Sociabble helps companies turn their employees into an informed, engaged, and influential workforce
- Launched in 2014 by a team of experienced entrepreneurs in digital asset management technology, social media, and content marketing
- Used by world-renowned companies like Coca-Cola CCEP, Renault Group, Generali, and L’Occitane en Provence
Company Specialties:
- Employee Advocacy
- Digital Transformation
- Social Media
- Employee Engagement
- Brand Advocacy
- Social Selling
- Internal Communication
- B2B Marketing
- Employee Communications
Company Website: Sociabble Website
ASSUMPTION: Sociabble's focus on employee communication and advocacy makes it an attractive option for candidates interested in driving employee engagement and brand advocacy.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (3 office days per week) with flexible hours and remote work options
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or similar roles
- Expanding responsibilities and influence within the Product Marketing team
- Opportunities to work on high-impact projects and contribute to Sociabble's growth
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in product marketing and make a significant impact on Sociabble's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices in the heart of Paris
Office Location(s): 12 Rue Charlot, 75003 Paris, France
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and diverse cultural scene
- The 3rd arrondissement is known for its trendy boutiques, art galleries, and lively nightlife
- Sociabble's office is conveniently located near public transportation, making it easily accessible
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Sociabble's hybrid work arrangement and central office location provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Video meeting with the Talent Acquisition team
- Written test to assess product marketing skills
- Manager interview with the Head of Product Marketing
- Simulation in the Paris office with the Head of Product Marketing and the CEO
Key Assessment Areas:
- Product marketing expertise and go-to-market strategy development
- Sales orientation and client engagement skills
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare examples of successful go-to-market strategies you've implemented in previous roles
- Demonstrate your understanding of Sociabble's products and the employee communication and advocacy market
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Revenue Growth, Marketing Campaigns, Cross-Functional Teams, Performance Metrics, Employee Communication, Employee Advocacy
ASSUMPTION: Sociabble's recruitment process is designed to assess candidates' product marketing skills, sales orientation, and cultural fit within the company.
🛠️ Tools & Technologies
- Modern AI tools like ChatGPT
- Marketing automation and CRM platforms
- Project management and collaboration tools
- Social media management tools
ASSUMPTION: Sociabble's use of modern AI tools and marketing technologies enables candidates to leverage cutting-edge tools to drive revenue growth and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Ambition
- Humility
Work Style:
- Collaborative and supportive team environment
- Autonomous and proactive approach to work
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you embody Sociabble's values of kindness, ambition, and humility in your professional and personal life?
- Are you comfortable working in a hybrid environment with a mix of experienced and junior professionals?
- Do you thrive in an autonomous role and take initiative to drive revenue growth and improve efficiency?
ASSUMPTION: Sociabble's values-driven culture and collaborative work environment make it an attractive option for candidates seeking a supportive and engaging work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Balancing remote work and in-office collaboration in a hybrid work arrangement
- Adapting to a fast-paced, growing company with evolving priorities and responsibilities
- Working with diverse stakeholders across various teams and time zones
ASSUMPTION: Sociabble's fast-paced environment and hybrid work arrangement may present challenges for candidates who prefer a more structured or fully remote work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Marketing Specialist: The Product Marketing Manager role may have broader responsibilities and require more strategic decision-making, while the Product Marketing Specialist focuses on specific product features and go-to-market strategies
- Employee Communication vs. Employee Advocacy: Sociabble's focus on employee advocacy sets it apart from other employee communication platforms, as it emphasizes turning employees into brand advocates and influencers
- B2B Marketing vs. B2C Marketing: Sociabble's B2B focus requires a strong understanding of enterprise-level marketing strategies and sales enablement, as opposed to consumer-facing marketing campaigns
ASSUMPTION: Sociabble's focus on employee advocacy and B2B marketing sets it apart from other employee communication platforms, offering unique growth opportunities and challenges for candidates.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Sociabble's Enterprise Video & Audio feature, driving revenue growth and increasing adoption among enterprise clients
- Collaborating with the marketing team to create targeted social media campaigns and landing pages for Sociabble's Ask AI feature, improving brand awareness and generating leads
- Conducting market research on specific business verticals and developing tailored product marketing strategies to drive revenue growth and improve customer satisfaction
ASSUMPTION: Sociabble's product marketing projects offer candidates the opportunity to drive revenue growth, improve customer satisfaction, and make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- How does the Product Marketing team collaborate with other departments to drive revenue growth and improve customer satisfaction?
- What are the key priorities and challenges facing the Product Marketing team in the next 6-12 months?
- How does Sociabble support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of go-to-market strategies, and how are they tracked and adjusted?
- How does Sociabble foster a culture of innovation and continuous improvement within the Product Marketing team?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about Sociabble's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare examples of successful go-to-market strategies you've implemented in previous roles
- Demonstrate your understanding of Sociabble's products and the employee communication and advocacy market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
