📌 Core Information
🔹 Job Title: Product Marketing Specialist (M/F)
🔹 Company: Sociabble
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth for specific product features within the Sociabble platform
- Collaborating with cross-functional teams to create marketing campaigns and sales enablement materials
- Monitoring performance and business impact to adjust strategies as needed
- Organizing events and webinars to promote Sociabble to current and potential clients
- Contributing to cross-feature Product Marketing activities, such as monthly product release notes and roadmap presentations
ASSUMPTION: This role requires a strong background in product marketing and a sales-oriented mindset to drive revenue growth and effectively engage with clients.
📋 Key Responsibilities
✅ Establish yourself as a go-to-market expert for specific product features within the Sociabble platform
✅ Participate in the development and expansion of the Sales Enablement strategy and materials
✅ Formulate and implement effective go-to-market strategies for new and existing features
✅ Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns
✅ Contribute to cross-feature Product Marketing activities, such as monthly product release notes and roadmap presentations
✅ Play a key role in boosting product and feature adoption through targeted pop-ups, notifications, and product-led-growth initiatives
✅ Co-organize events, webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials to promote Sociabble
✅ Monitor the performance and business impact of go-to-market features, gathering KPIs and tracking different touchpoints
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously without sacrificing quality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 2 years of experience in product marketing or offer development
Required Skills:
- Proven track record in driving revenue growth for products
- Sales-oriented mindset with excellent client engagement skills
- Strong marketing eye with meticulous attention to detail
- Excellent organizational and project management skills
- Excellent interpersonal skills with the ability to collaborate effectively with diverse stakeholders
- Proficient in English (minimum C1) and French (C1)
Preferred Skills:
- Experience with AI tools like ChatGPT
- Familiarity with the Sociabble platform
- Experience in the SaaS industry
ASSUMPTION: Proficiency in modern AI tools is preferred but not required, as the role involves leveraging these tools to refine, craft, and generate innovative ideas.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for a Product Marketing Specialist in Paris)
Benefits:
- Healthcare and transportation coverage
- Edenred restaurant vouchers
- Vacation bonus
- RTT (Récupération de Temps de Travail)
- Leeto benefits platform
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Specialist in Paris with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Sociabble operates in the Software Development industry, focusing on employee communication, employee advocacy, and employee engagement solutions.
Company Size: Sociabble is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Sociabble was founded in 2014 and has since grown to serve over 180 countries, with offices in Paris, Lyon, Boston, and Mumbai.
Company Description:
- Sociabble helps companies turn their employees into an informed, engaged, and influential workforce
- The company's unique and innovative solution makes employee communication and advocacy easy, engaging, and fun
- Sociabble is used by world-renowned companies like Coca-Cola, Renault Group, Generali, and L’Occitane en Provence
Company Specialties:
- Employee Advocacy
- Digital Transformation
- Social Media
- Employee Engagement
- Brand Advocacy
- Social Selling
- Internal Communication
- B2B Marketing
- Employee Communications
Company Website: Sociabble
ASSUMPTION: Sociabble's focus on employee communication and advocacy makes it an attractive option for candidates interested in shaping the narrative and driving revenue growth for specific product features within the platform.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Specialist will report directly to the head of the Product Marketing team, Victor.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 3 days per week and remotely for the remaining 2 days.
Growth Opportunities:
- Expanding the role's scope to include additional product features as the company grows
- Advancing to a senior or management role within the Product Marketing team
- Exploring opportunities in other departments, such as Sales, Customer Success, or Product Management
ASSUMPTION: Sociabble's international presence and growth potential offer numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Sociabble's Paris office is located in the heart of the city, providing a vibrant and dynamic work environment.
Office Location(s): 12, Rue Charlot, 75003 Paris, France
Geographic Context:
- Paris is a major global city with a thriving tech industry and a high cost of living
- The 3rd arrondissement, where Sociabble's office is located, is known for its vibrant arts scene, trendy boutiques, and historic architecture
- Paris offers a wide range of cultural attractions, culinary experiences, and recreational activities
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these core hours and to communicate their availability to their team.
ASSUMPTION: Sociabble's hybrid work arrangement and flexible work schedule cater to employees seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager, Victor
- Final interview with the CEO or another senior leader
- Job offer and onboarding
Key Assessment Areas:
- Product marketing experience and expertise
- Sales orientation and client engagement skills
- Cultural fit and alignment with Sociabble's values
- Problem-solving and strategic thinking abilities
- Proficiency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, sales enablement, and go-to-market strategies
- Research Sociabble's platform and understand the specific product features you would be responsible for managing
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
ATS Keywords: Product Marketing, Go-to-Market, Sales Enablement, Revenue Growth, Client Engagement, Marketing Campaigns, Performance Metrics, Event Organization, AI Tools, English, French
ASSUMPTION: Sociabble's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Sociabble's proprietary platform
- AI tools like ChatGPT
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Sociabble's platform and relevant marketing automation tools is preferred but not required, as the company provides comprehensive onboarding and training.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Ambition
- Humility
Work Style:
- Collaborative and dynamic
- Focused on driving revenue growth and customer success
- Data-driven and results-oriented
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a high degree of autonomy and taking initiative to drive results?
- Do you share Sociabble's commitment to kindness, ambition, and humility?
ASSUMPTION: Sociabble's values and work style are designed to foster a collaborative, innovative, and results-driven work environment that prioritizes employee well-being and growth.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Balancing on-site collaboration and remote work in a hybrid work arrangement
- Adapting to the fast-paced and dynamic nature of the tech industry
- Navigating the competitive landscape and driving revenue growth for specific product features
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to driving results.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Marketing Specialist: The Specialist role focuses on specific product features, while the Manager role oversees the entire product marketing function
- Product Marketing vs. Brand Marketing: Product marketing focuses on driving revenue growth for specific products, while brand marketing focuses on building and maintaining the overall brand image and reputation
- Career path: Product Marketing Specialist → Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing
ASSUMPTION: This role is well-suited for candidates interested in driving revenue growth for specific product features and advancing their career in product marketing.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Sociabble's Enterprise Video & Audio feature, including market research, competitive analysis, and pricing strategy
- Creating and implementing a targeted marketing campaign to promote Sociabble's Ask AI feature to existing clients, focusing on upselling opportunities and driving feature adoption
- Organizing a webinar or training session to educate current and potential clients on the latest updates and enhancements to Sociabble's platform, including new features and improvements to existing ones
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Product Marketing Specialist may undertake to drive revenue growth and promote Sociabble's platform.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategies for the product features I would be responsible for managing?
- How does the Product Marketing team collaborate with other departments, such as Sales, Customer Success, and Product Management?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Sociabble support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of go-to-market features, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Sociabble's platform, understanding the specific product features you would be responsible for managing, and developing questions to ask the interviewer
- If selected, be prepared to provide additional information or complete additional assessments as needed
- Follow up with the hiring manager, Victor, after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
