📌 Core Information
🔹 Job Title: Product Marketing Specialist (M/F) – Permanent Contract
🔹 Company: Sociabble
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving company growth through revenue expansion and tailored solutions
- Collaborating cross-functionally with Marketing, Product, Customer Success, and Sales teams
- Developing and implementing go-to-market strategies for specific product features
- Monitoring performance and business impact to ensure strategy adjustments
ASSUMPTION: This role requires a strong background in product marketing and sales orientation to drive revenue growth and client engagement.
📋 Key Responsibilities
✅ Establish yourself as a go-to-market expert for Sociabble, focusing on specific product features
✅ Participate in the development and expansion of the Sales Enablement strategy and materials
✅ Formulate and implement effective go-to-market strategies for new and existing features
✅ Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns
✅ Contribute to cross-feature Product Marketing activities, including monthly product release notes and roadmap presentations
✅ Play a key role in boosting product and feature adoption through targeted initiatives and training
✅ Co-organize events, such as webinars, training sessions, workshops, and roadmap presentations
✅ Monitor the performance and business impact of specific product features
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 2 years of experience in product marketing or offer development
Required Skills:
- Proven track record in driving revenue growth for products
- Excellent sales and client engagement skills
- Strong marketing eye and meticulous attention to detail
- Highly organized and proactive, with the ability to manage multiple projects simultaneously
- Excellent interpersonal skills and the ability to collaborate effectively with diverse stakeholders
- Proficient in English (minimum C1) and French (C1)
Preferred Skills:
- Experience with AI tools like ChatGPT
- Familiarity with modern marketing channels and tactics
ASSUMPTION: Proficiency in both English and French is essential for this role due to the international nature of the company.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level marketing role in Paris)
Benefits:
- Healthcare and transportation coverage
- Edenred restaurant vouchers
- Vacation bonus
- RTT (Récupération de Temps de Travail)
- Leeto benefits platform
Working Hours: Full-time (35 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Paris, with consideration for the company's size and the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Employee Communication and Advocacy
Company Size: 51-200 employees (Mid-size company, offering a mix of experienced and junior professionals)
Founded: 2014 (11 years ago, with international presence since day one)
Company Description:
- Sociabble helps companies turn their employees into an informed, engaged, and influential workforce
- Launched in 2014, Sociabble is used in over 180 countries by world-renowned companies
- Sociabble is regularly mentioned by analysts as one of the best solutions for employee communication and employee advocacy
Company Specialties:
- Employee Advocacy
- Digital Transformation
- Social Media
- Employee Engagement
- Brand Advocacy
- Social Selling
- Internal Communication
- B2B Marketing
- Employee Communications
- Modern Intranet
Company Website: Sociabble
ASSUMPTION: Sociabble is a mid-size company with a strong focus on employee engagement and advocacy, offering a mix of experienced and junior professionals.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (2 days per week in the office, with flexible hours)
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or similar roles
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on diverse product features and collaborate with various teams
ASSUMPTION: This role offers growth opportunities through career progression, expanded responsibilities, and diverse project exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in central Paris
Office Location(s): 12 Rue Charlot, 75003 Paris, France
Geographic Context:
- Paris is a major European hub for technology, business, and culture
- The office is located in the trendy Marais district, close to public transportation and amenities
- The area offers a mix of historic architecture and modern urban development
Work Schedule: Full-time (35 hours per week), with flexible hours and remote work options
ASSUMPTION: The office location in central Paris offers a vibrant and dynamic work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Video meeting with the Talent Acquisition team (45 minutes)
- Written test (1 hour 30 minutes)
- Manager interview with the Head of Product Marketing (1 hour 30 minutes)
- Simulation in the Paris office with the Head of Product Marketing and the CEO (1 hour)
Key Assessment Areas:
- Product marketing and go-to-market strategy skills
- Sales orientation and client engagement abilities
- Marketing eye and attention to detail
- Organizational skills and project management capabilities
- Interpersonal skills and collaboration with diverse stakeholders
- Language proficiency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing and sales experience
- Prepare for the written test by reviewing product marketing and go-to-market strategy concepts
- Research Sociabble's products and competitors to demonstrate your industry knowledge during interviews
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Client Engagement, Revenue Growth, Marketing Campaigns, Product Adoption, Event Organization, Performance Monitoring, French, English
ASSUMPTION: The interview process focuses on assessing the candidate's product marketing and sales skills, as well as their ability to collaborate effectively with diverse stakeholders.
🛠️ Tools & Technologies
- Modern AI tools like ChatGPT
- Marketing automation and CRM platforms
- Project management and collaboration tools
- Social media management and analytics tools
ASSUMPTION: The role requires proficiency in modern AI tools, marketing automation platforms, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Ambition
- Humility
Work Style:
- Collaborative and cross-functional
- Autonomous and proactive
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you embody Sociabble's values of kindness, ambition, and humility?
- Are you comfortable working autonomously and taking charge of communication plans and revenue generation for specific product features?
- Do you thrive in a collaborative and cross-functional work environment?
ASSUMPTION: Sociabble values a kind, ambitious, and humble work environment, with a focus on collaboration, autonomy, and data-driven results.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while maintaining quality and attention to detail
- Collaborating effectively with diverse stakeholders, including international teams
- Adapting to a hybrid work arrangement, balancing remote work and in-office collaboration
- Keeping up with industry trends and best practices in product marketing and employee advocacy
ASSUMPTION: This role presents challenges related to project management, stakeholder collaboration, work arrangement adaptation, and industry knowledge maintenance.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this position focuses more on go-to-market strategy and revenue growth for specific product features
- In the employee advocacy and communication industry, Sociabble is known for its unique and innovative solution, making this role distinct from similar positions at competitors
- Career progression in this role may lead to Senior Product Marketing Manager or similar roles, with potential expansion of responsibilities as the company grows
ASSUMPTION: This role is unique in its focus on go-to-market strategy and revenue growth for specific product features within the employee advocacy and communication industry.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for Sociabble's Enterprise Video & Audio feature, including market positioning, pricing strategy, and competitive analysis
- Creating and executing a marketing campaign to promote Sociabble's Ask AI feature, targeting specific business verticals and leveraging AI tools for personalized content
- Organizing a webinar series to showcase Sociabble's Rewards feature, with a focus on driving product adoption and upsell opportunities on existing accounts
ASSUMPTION: These sample projects demonstrate the role's focus on go-to-market strategy, marketing campaign development, and product adoption initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Sociabble's Enterprise Video & Audio feature, and how it has evolved over time?
- How does Sociabble collaborate with its clients to gather feedback and improve its products and features?
- What are the key challenges and opportunities in the employee advocacy and communication industry, and how does Sociabble differentiate itself from competitors?
- How does Sociabble support the professional growth and development of its employees, particularly within the Product Marketing team?
- What is the work-life balance like at Sociabble, and how does the company support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions focus on understanding the company's go-to-market strategies, client collaboration, industry differentiation, employee growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing and sales experience
- Prepare for the written test by reviewing product marketing and go-to-market strategy concepts
- Research Sociabble's products and competitors to demonstrate your industry knowledge during interviews
- Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
