📌 Core Information
🔹 Job Title: Product Marketing Specialist (m/w/d)
🔹 Company: Trafineo
🔹 Location: Bochum, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the successful positioning of our products in the market
- Analyzing target groups and developing compelling product messages
- Creating marketing campaigns and supporting the successful market entry of new solutions
- Collaborating with various teams, including product development, sales, and customer support
ASSUMPTION: This role requires a strong understanding of B2B marketing and a creative mindset to effectively communicate product value to different target groups.
📋 Key Responsibilities
✅ Conducting market and customer research to gain insights and identify opportunities
✅ Defining and documenting target customers and buyer personas
✅ Developing and implementing go-to-market strategies for new products
✅ Creating persuasive value propositions and messaging for various target groups
✅ Planning and executing marketing campaigns across multiple channels
✅ Developing sales enablement materials to support the sales team
✅ Analyzing campaign performance and optimizing strategies based on data insights
✅ Coordinating and collaborating with cross-functional teams to ensure alignment and success
ASSUMPTION: This role requires a data-driven approach, strong communication skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in product marketing, preferably in a B2B environment
Required Skills:
- Market and competitive analysis
- Customer profiling and segmentation
- Go-to-market strategy development
- Positioning and messaging
- Campaign management
- Sales enablement
- Data analysis and interpretation
- Strong communication and teamwork skills
- Fluency in English and German
- Organizational skills and structured work style
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the IT services industry
- Familiarity with agile methodologies
ASSUMPTION: Candidates with experience in B2B product marketing and a strong understanding of data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Company pension scheme
- Employee discounts on Trafineo services
- Flexible working hours
- Home office options
- Regular team events and company outings
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home occasionally
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a mid-level product marketing role in the IT services sector in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Trafineo operates in the IT services and IT consulting industry, focusing on cashless settlement of tolls, vehicle-related services, and digital solutions for fuel card issuers.
Company Size: Trafineo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Trafineo was founded in 2009 and has since grown to become a leading provider of on-road services and mobility solutions in Europe.
Company Description:
- Trafineo is a German service provider and IT processor specializing in the cashless settlement of tolls and vehicle-related services in Europe.
- The company offers a wide range of services, including international toll services, intermodal services, secure parking and washing services, and digital solutions for fuel card issuers.
- Trafineo's business includes the contractual relationship with existing acceptance partners, the acquisition of new acceptance partners, and the processing between acceptance partners and card issuers.
Company Specialties:
- Cashless settlement of tolls
- Provider of on-road and value-added services
- Digital solutions for fuel card issuers
- Transaction data management
- Development of smart solutions for the transportation branch
Company Website: www.trafineo.com
ASSUMPTION: Trafineo's focus on innovation and collaboration creates an environment where employees can contribute to the company's growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product development, sales, and customer support.
Work Arrangement: This is an on-site position, with the option to work from home occasionally. The company offers flexible working hours to accommodate employees' needs.
Growth Opportunities:
- Advancement to a senior product marketing role as the company grows
- Expanding responsibilities to include management of junior team members
- Cross-functional collaboration opportunities to gain experience in other areas of the business
ASSUMPTION: Trafineo's focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Wittener Straße 56, Bochum, North Rhine-Westphalia, Germany
Geographic Context:
- Bochum is a vibrant city in the Ruhr region of Germany, known for its rich cultural heritage and diverse industries
- The city offers a high quality of life, with numerous parks, museums, and recreational activities
- Bochum is well-connected by public transportation, with easy access to major highways and the international airport in nearby Düsseldorf
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home occasionally
ASSUMPTION: Trafineo's office environment fosters collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and answer questions
- Case study or presentation task to demonstrate problem-solving skills and creativity
- Final interview with key stakeholders to ensure a good fit with the team
Key Assessment Areas:
- Market and customer understanding
- Creativity and storytelling abilities
- Data-driven decision making
- Communication and teamwork skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the case study or presentation task by researching Trafineo's industry and products
- Demonstrate your enthusiasm for the role and the company's mission during the interview
- Ask insightful questions about the company, the team, and the role to show your interest and engagement
ATS Keywords: Product marketing, market analysis, customer profiling, go-to-market strategy, positioning, messaging, campaign management, sales enablement, data analysis, team collaboration, communication skills, creativity, organizational skills, initiative, structured work style, fluent English, German knowledge
ASSUMPTION: Trafineo's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Office, Slack)
ASSUMPTION: Trafineo provides the necessary tools and technologies for employees to perform their jobs effectively and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication and teamwork skills?
- Are you adaptable and open to change?
ASSUMPTION: Trafineo values employees who are innovative, collaborative, customer-focused, and adaptable, with a strong work ethic and a commitment to sustainability.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing and interpreting data may require strong analytical skills and attention to detail
- Occasional travel may be required to attend industry events or meet with clients
ASSUMPTION: Trafineo's fast-paced and collaborative work environment may present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may require more frequent collaboration with cross-functional teams
- Trafineo's focus on innovation and growth creates opportunities for employees to develop their skills and advance their careers
- This role may offer more responsibility and autonomy than similar roles in larger organizations
ASSUMPTION: Trafineo's unique focus on innovation and growth sets this role apart from similar positions in other companies.
📝 Sample Projects
- Developing a go-to-market strategy for a new toll settlement service
- Creating a marketing campaign to promote a new fuel card issuer partnership
- Analyzing customer data to identify trends and opportunities for new services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a product marketing specialist at Trafineo may face.
❓ Key Questions to Ask During Interview
- How does this role contribute to Trafineo's overall mission and growth strategy?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Trafineo support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does Trafineo foster a culture of innovation and collaboration?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the case study or presentation task by researching Trafineo's industry and products
- Demonstrate your enthusiasm for the role and the company's mission during the interview
- Ask insightful questions about the company, the team, and the role to show your interest and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
