📌 Core Information
🔹 Job Title: Product Marketing Specialist - T&I [Graduate Program]
🔹 Company: CLAAS
🔹 Location: Omaha, Nebraska, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Professionals
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Tractor and Implement product lines
- Managing product-related assets and ensuring alignment with brand guidelines
- Collaborating with various teams to enhance product visibility and dealer engagement
- Conducting market research and gathering customer insights to refine marketing strategies
ASSUMPTION: This role requires a strong understanding of B2B marketing, dealer networks, and sales activation strategies. Familiarity with agricultural machinery is highly preferred but not required.
📋 Key Responsibilities
✅ Manages and updates all T&I product-related assets in 'Brandmaker'
✅ Ensures marketing content aligns with CLAAS brand guidelines and corporate messaging
✅ Ensures the update of T&I product pages on CLAAS.com, ensuring accurate specifications, messaging, and branding
✅ Works with corporate web teams to ensure consistent digital experience and optimized user journey for lead generation
✅ Implements SEO best practices to enhance product visibility and online search performance
✅ Develops, maintains, and updates all T&I product brochures, ensuring they reflect regional market needs
✅ Adapts global marketing materials for the North American market, including customized messaging for dealer networks and end customers, in line with campaign messaging
✅ Works with design and print teams to ensure timely production and distribution of brochures and marketing assets
✅ Manages sales enablement tools to support dealers and internal teams
✅ Develops promotional campaigns, incentives, and lead-generation strategies to enhance dealer engagement
✅ Works closely with product management, sales, digital marketing, and corporate teams to align messaging and marketing initiatives
✅ Conducts ongoing market research with product management to identify customer needs, industry trends, and competitor positioning
✅ Supports trade shows, dealer events, and product demonstrations with relevant sales and marketing materials
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent verbal and written communication skills. Proficiency in Microsoft Office, CRM tools, and marketing automation platforms is also required.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Agriculture, Communications, or a related field preferred
Experience: Minimum 3 years of sales, marketing, brand management, marketing communications, or business management experience, preferred
Required Skills:
- Strong understanding of B2B marketing, dealer networks, and sales activation strategies
- Experience with 'Brandmaker' or similar digital asset management systems, a plus
- Knowledge of SEO, web content management, and digital marketing best practices, preferred but not required
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Proficiency in Microsoft Office, CRM tools, and marketing automation platforms
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment
- Farm background and some experience with Ag machinery are desired but not required
- Must be self-sufficient with a proven ability to work independently and a strong willingness to learn
Preferred Skills:
- Knowledge of agricultural machinery
- Experience with InDesign software
ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and a strong skill set may be considered in lieu of a degree. Familiarity with agricultural machinery is highly preferred but not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist role with 3-5 years of experience in the Omaha, NE area)
Benefits:
- Premium free health, vision, short-term disability, and long-term disability
- Competitive rate dental plans
- Competitive paid time off
- 401(k) with a generous company match
- Retirement Readiness Program
- Company-Paid Life Insurance
- Flexible Spending Accounts
- Dependent Care Resources Program
- Tuition Reimbursement
- Employee Assistance Program, including mental health
- Wellness Programs including weight loss, diabetes management, and high blood pressure management
- Legal & Financial Services
- Fun & Safe Environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role with 3-5 years of experience in the Omaha, NE area. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically agricultural machinery
Company Size: 10,001+ employees (Global), with a smaller presence in the Omaha, NE area
Founded: 1913, in Germany
Company Description:
- CLAAS is one of the world’s leading manufacturers of agricultural engineering equipment
- Products include tractors, combine harvesters, forage harvesters, loaders, implements, and digital solutions for smart farming
- CLAAS serves customers in over 140 countries worldwide
Company Specialties:
- Tractors
- Combine harvesters
- Forage harvesters
- Loaders
- Implements
- Agricultural machinery
- Digital solutions
- Smart farming
- Customer service
- Spare parts
- Farming information technologies
- Telehandler
- Telescopic wheel loaders
- Wheel loaders
- Mowers
- Hay tedders
- Swathers
- Balers
Company Website: http://claas.com
ASSUMPTION: CLAAS is a well-established, family-owned company with a strong global presence. Their products are used in various agricultural industries worldwide, and they are committed to an international outlook and family values.
📊 Role Analysis
Career Level: Early to mid-career, with opportunities for growth within the 12-24-month graduate program and beyond
Reporting Structure: This role reports directly to the Marketing Manager for Tractor and Implement products
Work Arrangement: On-site, with the possibility of travel both domestically and internationally (up to 30%)
Growth Opportunities:
- Completion of the 12-24-month graduate program, leading to a professional role as a Marketing Specialist in North America
- Potential international assignments and exposure to global marketing strategies
- Opportunities to work with various teams and gain experience in different aspects of marketing
ASSUMPTION: This role offers a unique opportunity to gain professional development and experience in a global company, with potential for long-term career growth.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 8401 South 132nd Street, Omaha, NE 68138, United States
Geographic Context:
- Omaha, Nebraska, is the largest city in the state, with a population of approximately 460,000
- The city is known for its low cost of living, strong job market, and high quality of life
- Omaha is home to several Fortune 500 companies and offers numerous opportunities for career growth and development
Work Schedule: Full-time, typically 40 hours per week, with the possibility of overtime or flexible hours as needed
ASSUMPTION: The Omaha office provides a professional, collaborative work environment with opportunities for growth and development. The city of Omaha offers a high quality of life with a low cost of living, making it an attractive location for young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the CLAAS Recruiting Team
- In-depth phone or video interview with the hiring manager
- Final in-person or video interview with the Marketing Manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Marketing and product knowledge
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with CLAAS values
- Potential for growth and development within the role and the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of the agricultural machinery industry and CLAAS products
- Showcase your analytical and problem-solving skills through examples from your past experiences
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
- Follow up with the CLAAS Recruiting Team after each interview stage to express your appreciation and reiterate your interest in the position
ATS Keywords: Marketing, Product Marketing, Tractor, Implement, Brandmaker, SEO, Digital Marketing, Agricultural Machinery, B2B Marketing, Dealer Networks, Sales Activation, Customer Insights, Market Research
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Demonstrating a strong understanding of the agricultural machinery industry and CLAAS products is essential for success in the interview process.
🛠️ Tools & Technologies
- Brandmaker
- Microsoft Office Suite
- CRM tools
- Marketing automation platforms
- InDesign
- SEO tools
- Web content management systems
- Project management tools
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and family-oriented
- Global and international outlook
- Innovation and continuous improvement
- Quality and reliability
- Sustainability and environmental responsibility
- Customer focus and customer satisfaction
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and flexible
- Problem-solving and analytical
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your personal values align with CLAAS' company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: CLAAS is a family-owned company with a strong global presence, offering a unique work environment that values collaboration, innovation, and customer focus. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Working with a diverse range of dealer networks and end customers, each with their own unique needs and preferences
- Keeping up with industry trends and competitor positioning in a rapidly evolving market
- Managing multiple projects and priorities in a fast-paced environment
- Travel requirements, both domestically and internationally, which may impact work-life balance
- Working with a global team, which may require flexible scheduling and communication across time zones
ASSUMPTION: These challenges are inherent to the role and the industry. Successful candidates will be able to demonstrate their ability to manage these challenges effectively and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Specialist vs. Brand Marketing Manager: Both roles focus on developing and executing marketing strategies, but the Brand Marketing Manager role may have a broader scope and require more strategic decision-making
- Product Marketing Specialist vs. Market Research Analyst: Both roles require strong analytical skills, but the Market Research Analyst role may focus more on data analysis and interpretation, while the Product Marketing Specialist role requires a stronger focus on strategy development and execution
- Product Marketing Specialist vs. Sales Manager: Both roles require strong communication and interpersonal skills, but the Sales Manager role may focus more on direct customer interactions and sales targets, while the Product Marketing Specialist role requires a stronger focus on market research, strategy development, and collaboration with various teams
ASSUMPTION: The Product Marketing Specialist role offers a unique blend of strategic and tactical responsibilities, requiring strong analytical, communication, and interpersonal skills. Candidates should be able to demonstrate their ability to balance these responsibilities effectively.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase dealer engagement and product awareness for a specific Tractor or Implement product line
- Conducting market research to identify customer needs and preferences, and using that information to refine marketing strategies and optimize product messaging
- Managing the production and distribution of marketing assets, including brochures, promotional materials, and digital content, to support sales enablement and dealer engagement
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and initiatives that a Product Marketing Specialist might undertake in this role. Candidates should be prepared to discuss their relevant experiences and accomplishments in their application materials and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into that structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CLAAS support the professional development and growth of its employees, particularly those in the graduate program?
- What are the most challenging aspects of working with a diverse range of dealer networks and end customers, and how can this role help to address those challenges?
- How does CLAAS foster a culture of innovation and continuous improvement, and what opportunities are there for this role to contribute to that culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for your interview by researching CLAAS products, the agricultural machinery industry, and the company's values and culture
- Demonstrate your understanding of the role and the company by asking thoughtful, insightful questions during the interview
- Follow up with the CLAAS Recruiting Team after each interview stage to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
