Product Marketing Specialist_

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: FieldAssist

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing Go-to-Market (GTM) strategies to achieve business targets
• Collaborating with cross-functional teams to execute product launches and feature rollouts
• Creating compelling content, including presentations, videos, and use cases, to drive product adoption
• Tracking and analyzing product performance to gather insights and inform future strategies
• Requiring strong communication skills and a background in B2B SaaS product marketing

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a strong understanding of B2B SaaS product marketing. The ideal candidate will have experience in creating and executing GTM strategies and working with cross-functional teams.

📋 Key Responsibilities

✅ Create Go-to-Market (GTM) Playbook

• Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS, and product teams.
• Prepare compelling plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals.
• Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well).
• Driving impact numbers in Testimonials & Success Stories for Products and Features
• Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.
• Develop Sub Vertical Product Presentations with Use Cases.

ASSUMPTION: The candidate should have experience in creating GTM strategies, sales enablement materials, and product presentations with use cases. They should also be comfortable working with cross-functional teams and driving impact numbers through testimonials and success stories.

Enable Product Launches and Feature Rollouts

Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launches, gathering data for reporting and insights.

Content Development and Marketing

Support the creation of testimonials, case studies, and success stories that highlight the value and impact of products and features. Assist in the production of customer-facing content, including thought leadership articles, webinar materials, and email content.

Cross-Functional Collaboration

Work closely with Product, Sales, and CS teams to understand challenges and identify opportunities for improving customer experience.

ASSUMPTION: The candidate should have experience in collaborating with cross-functional teams, understanding their challenges, and identifying opportunities for improvement.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred but not required

Experience: 2-4 years of product marketing experience, preferably in B2B SaaS

Required Skills:

• Proven ability to create impactful marketing content, including presentations, videos, and use cases
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Familiarity with B2B SaaS product marketing and go-to-market strategies

Preferred Skills:

• Experience with CRM and marketing automation tools
• Fluency in additional languages

ASSUMPTION: The candidate should have a strong background in product marketing, with a focus on creating impactful content and collaborating with cross-functional teams. They should also possess excellent communication skills and a strategic mindset.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for B2B SaaS product marketing roles in Gurugram)

Benefits:

• Comprehensive health insurance
• Retirement plan contributions
• Performance-based bonuses
• Generous vacation and leave policies
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is based on industry standards for B2B SaaS product marketing roles in Gurugram. Benefits may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Sales Force Automation and Secondary Sales Automation for FMCG and CPG brands

Company Size: 201-500 employees (mid-sized company with a significant market presence)

Founded: 2014 (11 years in operation, with a well-established market presence)

Company Description:

• FieldAssist is the leading sales automation platform tailored specifically for FMCG and CPG brands
• With cutting-edge technology, FieldAssist delivers real-time data insights, streamlines field operations, and optimizes Route-to-Market strategies
• The company empowers brands to achieve exceptional sales execution, optimize supply chains, and enhance retail execution through AI-driven solutions

Company Specialties:

• Sales Force Automation
• Secondary Sales Automation
• SFA
• FMCG
• Apparel
• Retail
• Consumer Goods
• SaaS Platform
• Distributor Management System
• DMS
• Modern Trade
• General Trade
• CPG
• GT/MT
• and Sales & Distribution Transformation

Company Website: https://www.fieldassist.com

ASSUMPTION: FieldAssist is a well-established company with a strong market presence in the sales automation and FMCG/CPG industries. They offer comprehensive solutions and AI-driven technologies to optimize sales performance and streamline operations.

📊 Role Analysis

Career Level: Mid-level (requiring 2-4 years of experience in product marketing)

Reporting Structure: The Product Marketing Specialist will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with potential for remote or hybrid work arrangements based on the candidate's preferences and the company's policies

Growth Opportunities:

• Potential career progression into senior marketing roles, such as Senior Product Marketing Manager or Head of Marketing
• Opportunities to work on high-impact projects and drive significant business growth
• Chances to learn from and collaborate with experienced marketing professionals

ASSUMPTION: The Product Marketing Specialist role offers significant growth opportunities, both in terms of career progression and project impact. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office spaces with a collaborative work environment

Office Location(s): Gurugram, Haryana, India (with additional offices in Mumbai, Maharashtra, and Bengaluru, Karnataka)

Geographic Context:

• Gurugram is a major IT and technology hub, with a large talent pool and numerous multinational corporations
• The city offers a mix of urban and suburban living, with easy access to amenities and recreational facilities
• Gurugram is well-connected by road, rail, and air, with the Indira Gandhi International Airport located nearby

Work Schedule: Full-time, with flexible work arrangements available (including remote or hybrid work options)

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced office environment and be open to flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews to evaluate problem-solving skills and marketing expertise
• Final round interviews with senior leadership to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of B2B SaaS product marketing and go-to-market strategies
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns, content, and GTM strategies to discuss during the interview
• Research the company's products, industry, and competitors to demonstrate your understanding of the market landscape
• Practice common marketing interview questions and brush up on your knowledge of B2B SaaS product marketing trends

ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, Content Development, Cross-Functional Collaboration, Market Insights, Customer Experience, Presentation Skills, Video Production, Case Studies, Testimonials, Success Stories, Communication Skills, B2B SaaS, Data Analysis, Product Launches

ASSUMPTION: The interview process will focus on evaluating the candidate's strategic thinking, communication skills, and marketing expertise. The ideal candidate will have a strong background in B2B SaaS product marketing and a proven track record of driving successful GTM strategies.

🛠 Cultural Fit Considerations

Company Values:

• Innovation: FieldAssist encourages continuous learning and improvement, fostering a culture of innovation
• Collaboration: The company values open communication and teamwork, with a strong emphasis on cross-functional collaboration
• Customer-centricity: FieldAssist prioritizes understanding and meeting the needs of its clients, with a focus on delivering exceptional customer experiences

Work Style:

• Dynamic and fast-paced, with a focus on driving results and achieving business targets
• Data-driven, with a strong emphasis on using data and analytics to inform decision-making
• Collaborative, with a focus on working closely with cross-functional teams to achieve common goals

Self-Assessment Questions:

• How do your personal values align with FieldAssist's company values, particularly innovation and collaboration?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach working with cross-functional teams, and can you provide an example of a successful collaboration?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a focus on innovation, collaboration, and customer-centricity. They will also be comfortable working in a dynamic, data-driven, and collaborative work environment.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• There may be a need to travel domestically or internationally for client meetings, conferences, or product launches
• The role may involve working with diverse teams across different time zones, requiring flexibility and effective communication
• The company's fast-paced growth may present challenges in maintaining work-life balance

ASSUMPTION: The Product Marketing Specialist role may present unique challenges, such as tight deadlines, international travel, and managing diverse teams. The ideal candidate will be adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on go-to-market strategy development and cross-functional collaboration
• FieldAssist's focus on the FMCG and CPG industries sets this role apart from other B2B SaaS product marketing positions
• This role offers significant growth opportunities, both in terms of career progression and project impact, compared to entry-level marketing roles

ASSUMPTION: The Product Marketing Specialist role at FieldAssist is unique, with a strong focus on go-to-market strategy development, cross-functional collaboration, and working within the FMCG and CPG industries. The ideal candidate will have experience in these areas and be eager to take on new challenges.

📝 Sample Projects

• Developing and executing a successful GTM strategy for a new product launch, resulting in a 30% increase in sales within the first quarter
• Creating compelling sales enablement materials, including presentations, videos, and case studies, that drove a 25% increase in sales team productivity
• Tracking and analyzing product performance data to identify trends and inform future marketing strategies, leading to a 15% increase in market share

ASSUMPTION: The ideal candidate will have a proven track record of driving successful GTM strategies, creating impactful marketing content, and analyzing product performance data to inform marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product launches and feature rollouts, and how this role fits into that process?
• How does the company support the professional development and growth of its product marketing team members?
• Can you provide an example of a successful GTM strategy implemented by the company, and what role did product marketing play in its execution?
• How does the company measure the success of its product marketing campaigns, and what key performance indicators (KPIs) does it track?
• What is the company's approach to working with cross-functional teams, and how does this role collaborate with other departments?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions about the company's approach to product marketing, professional development, and cross-functional collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns, content, and GTM strategies to discuss during the interview
• Research the company's products, industry, and competitors to demonstrate your understanding of the market landscape
• Practice common marketing interview questions and brush up on your knowledge of B2B SaaS product marketing trends
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.