📌 Core Information
🔹 Job Title: Product Marketing Sr. Analyst
🔹 Company: DiDi Global
🔹 Location: Mexico City, Mexico & Bogota, Colombia
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing in-app marketing campaigns to promote new and existing features
- Maximizing user value creation and enhancing brand positioning
- Working cross-functionally with product, operations, and design teams to optimize user engagement and retention
- Managing stakeholders, including both internal and external agencies and teams
ASSUMPTION: This role requires a balance of creative thinking and data-driven decision making. The ideal candidate will have a strong background in marketing, branding, and go-to-market strategies, with a proven track record of driving user engagement and retention.
📋 Key Responsibilities
✅ Identifying and executing strategies in the user journey to reinforce DiDi's value proposition
✅ Developing and executing in-app marketing campaigns to increase demand
✅ Maximizing user value creation, enhancing brand positioning, and optimizing user perception and performance with a comprehensive user lifecycle management
✅ Developing Dashboard & Reporting: Develop and maintain marketing dashboards to track key metrics and campaign performance
✅ Developing and managing a content calendar to coordinate marketing in-app communications
✅ Working cross-functionally with product, operations, and design teams to optimize user engagement and retention
✅ Managing stakeholders, including both internal and external agencies and teams
ASSUMPTION: This role requires strong analytical skills to interpret data and make informed decisions, as well as excellent communication skills to effectively manage stakeholders and collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or a related field
Experience: 3+ years of relevant experience in marketing, consulting, or a related area
Required Skills:
- Knowledge in branding, product marketing, and go-to-market strategies
- Strong analytical skills with the ability to interpret data
- Excellent communication skills
- Experience in brand and business KPIs analysis
- Ability to work under constant deadline pressure and manage multiple projects
- Fluent in English
Preferred Skills:
- Experience with marketing dashboards and data visualization tools
- Familiarity with the ride-hailing or mobility industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong academic background and relevant work experience in marketing, branding, or a related field are likely to be successful in this role. Familiarity with the ride-hailing or mobility industry may be a plus but is not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 USD per year (Based on market research for mid-level marketing roles in Mexico City and Bogota)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on DiDi services
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Mexico City and Bogota. Actual compensation may vary depending on the candidate's experience, skills, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global is a leading mobility technology platform that offers a wide range of app-based services, including ride-hailing, taxi-hailing, designated driving, hitch, and other forms of shared mobility, as well as certain energy and vehicle services, food delivery, and intra-city freight services.
Company Size: DiDi Global has 10,001+ employees worldwide, with a diverse and inclusive work environment that values collaboration, innovation, and continuous learning.
Founded: DiDi Global was founded in 2012 and has since grown to become a global leader in the mobility technology industry.
Company Description:
- DiDi Global is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
- The company strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
- DiDi Global is an equal opportunity employer that values diversity, inclusion, and equal opportunities for all candidates and employees.
Company Specialties:
- Mobility technology
- Transportation services
- AI technology and localized smart transportation innovations
- Food delivery and intra-city freight services
Company Website: didiglobal.com
ASSUMPTION: DiDi Global's commitment to collaboration, innovation, and continuous learning creates an exciting and dynamic work environment for employees. The company's focus on diversity, inclusion, and equal opportunities for all makes it an attractive employer for candidates seeking a supportive and inclusive work environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, operations, and design.
Work Arrangement: Hybrid (On-site & Remote) with 2-3 days on-site per week
Growth Opportunities:
- Advancement to a senior-level marketing role within the company
- Expansion of responsibilities to include additional markets or product lines
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant opportunities for growth and development within the company, as well as the chance to work on high-impact projects and initiatives that have a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): Mexico City, Mexico & Bogota, Colombia
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a growing tech industry.
- Bogota is the capital and largest city of Colombia, with a thriving economy and a strong focus on innovation and technology.
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, with the opportunity to collaborate and build relationships with colleagues on-site, as well as the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing and branding expertise
- Analytical skills and data interpretation
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and branding experience and achievements in your resume
- Prepare examples of data-driven decision-making and problem-solving in your previous roles
- Tailor your cover letter to demonstrate your understanding of DiDi Global's mission and values, and how your skills and experience align with the role
- Research the company and the mobility technology industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Branding, Go-To-Market Strategies, User Engagement, User Retention, Stakeholder Management, Marketing Campaigns, Data Interpretation, Marketing Dashboards, User Lifecycle Management, Content Management
ASSUMPTION: DiDi Global's interview process is designed to assess candidates' skills, experience, and cultural fit for the role. By preparing thoroughly and demonstrating a strong understanding of the company and the mobility technology industry, candidates can increase their chances of success in the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with marketing automation platforms, data visualization tools, project management tools, and collaboration tools is beneficial for success in this role. However, specific tools and technologies may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Believe in diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving user engagement and retention through marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?
- Do you thrive in a collaborative, team-oriented work environment, and are you able to build and maintain effective relationships with stakeholders across different functions?
- Are you committed to continuous learning and professional development, and do you actively seek out new challenges and opportunities to grow?
ASSUMPTION: Candidates who align with DiDi Global's company values and work style are more likely to be successful in the role and contribute positively to the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with the latest trends and developments in the mobility technology industry
- Adapting to changes in the company's strategy or priorities
ASSUMPTION: These challenges can be overcome by effective project management, strong communication and collaboration skills, and a proactive and adaptable mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager role in other industries, but with a focus on the mobility technology industry and user lifecycle management
- Unlike other industries, the mobility technology industry is characterized by rapid growth and innovation, requiring candidates to be adaptable and proactive in their approach to marketing and branding
- Career progression in this role may lead to senior-level marketing roles within the company, or to related roles in product management, operations, or other functions
ASSUMPTION: Candidates with experience in similar roles in other industries may find the transition to this role relatively straightforward, but should be prepared to adapt to the unique challenges and opportunities of the mobility technology industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new feature or service launch
- Conducting market research and analysis to identify trends and opportunities in the mobility technology industry
- Managing a team of marketing professionals to execute a comprehensive user lifecycle management strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates can expect to face in this role, and demonstrate the importance of strong analytical, communication, and project management skills for success.
❓ Key Questions to Ask During Interview
- Can you describe the company's strategy for growth and expansion in the mobility technology industry, and how this role contributes to that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the interview process, and can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DiDi Global careers portal
- Tailor your resume to highlight your relevant marketing and branding experience and achievements
- Write a cover letter that demonstrates your understanding of DiDi Global's mission and values, and how your skills and experience align with the role
- Prepare examples of data-driven decision-making and problem-solving in your previous roles to discuss during the interview
- Research the company and the mobility technology industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
