📌 Core Information
🔹 Job Title: Program Manager, Marketing, Prime Video
🔹 Company: Amazon
🔹 Location: Culver City, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Chief of Staff for marketing operations, leading as the main point of contact for all cross-functional team needs
- Overseeing the overall health of 360° campaign management, including workback calendars, timeline management, and cross-functional campaign development
- Aligning marketing managers in planning the campaign operating model and creating oversight of workbacks across disciplines
- Collaborating with internal teams to assess project requirements and ensure efficient development and delivery of assets per the marketing plan
- Anticipating and mitigating problems, while ensuring updates on progress, relevant delays, and budget implications are communicated to stakeholders
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and excellent communication skills to coordinate with various teams.
📋 Key Responsibilities
✅ Oversee overall health of 360° campaign/program management including workback calendars, timeline management, and oversight of cross-functional campaign development
✅ Align with marketing managers in planning the campaign operating model and in creating oversight of workbacks across disciplines
✅ Align the strategy, creative, social and media leads/teams towards common objectives and shared timelines, playing the voice of reason when parties are not aligned
✅ Work collaboratively and proactively with internal teams to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan
✅ Act as the main point of contact with internal stakeholders
✅ Obtain necessary approvals and communicate plans to relevant stakeholders
✅ Ensure the team establishes and maintains appropriate processes and job tracking to keep deliverables on time
✅ Anticipate and mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholders
✅ Invent and simplify processes and the use of system tooling to support efficient collaboration, campaign planning, resource tracking and creative review/approvals
✅ Author program/campaign playbooks to educate teams on process improvements and workstreams
✅ Raise the quality bar and foster continual process improvements through routine post mortems and collaborative feedback with cross-functional partners
ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, project management, or a related field
Required Skills:
- Campaign Management
- Project Management
- Cross-Functional Collaboration
- Conflict Resolution
- Process Improvement
- Creative Strategy
- Media Planning
- Stakeholder Communication
- Timeline Management
- Asset Development
- Budget Management
- Team Leadership
- Problem Anticipation
- Feedback Facilitation
- MarTech
- Holistic Media Programs
Preferred Skills:
- Experience with Amazon's marketing tools and systems
- Familiarity with Prime Video's content and audience
ASSUMPTION: While not explicitly stated, a strong understanding of the entertainment industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Program Manager in California)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in California. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1,000,000 employees worldwide. This size allows for ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud Computing
- Digital Streaming
- Artificial Intelligence
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers exposure to a wide range of projects and the opportunity to work with cutting-edge technology.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or management positions.
Reporting Structure: The Program Manager, Marketing reports directly to the Marketing Manager.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Advancement to Senior Program Manager or Marketing Manager roles
- Expansion into related fields such as product management or business development
- Opportunities to work on high-visibility projects and campaigns
ASSUMPTION: With Amazon's fast-paced environment and diverse range of projects, there are ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Amazon's Culver City office is a modern, collaborative workspace designed to facilitate team interaction and creativity.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- Culver City is a suburb of Los Angeles, California, with a population of approximately 40,000 people.
- The area is known for its vibrant arts and culture scene, with numerous museums, galleries, and theaters.
- Culver City offers a mix of urban and suburban living, with easy access to beaches, mountains, and other outdoor activities.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs.
ASSUMPTION: Working in Culver City offers a unique blend of urban and suburban living, with easy access to cultural attractions and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects simultaneously
- Communication and collaboration skills, both written and verbal
- Understanding of marketing principles and campaign management
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
- Tailor your cover letter to the specific role and company, demonstrating your understanding of Amazon's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Amazon's recent marketing campaigns and be prepared to discuss your thoughts on their strategy and execution
ATS Keywords: Campaign Management, Project Management, Cross-Functional Collaboration, Marketing Operations, Stakeholder Communication, Timeline Management, Asset Development, Budget Management, Team Leadership, Problem Anticipation, Feedback Facilitation, MarTech, Holistic Media Programs
ASSUMPTION: The interview process at Amazon is designed to assess your problem-solving skills, communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Creative brief and asset management tools (e.g., Google Drive, Dropbox, Box)
- Campaign analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: Familiarity with Amazon's proprietary marketing tools and systems would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Data-driven decision-making
Self-Assessment Questions:
- How do you balance the need for speed and innovation with the need for thoroughness and attention to detail?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you prioritize your workload?
- How do you approach feedback and continuous improvement in your work?
ASSUMPTION: Amazon's culture values innovation, collaboration, and a customer-centric mindset. Candidates should be prepared to demonstrate these qualities in their interviews.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously can be challenging and stressful
- Working in a fast-paced environment may require long hours and quick decision-making
- Amazon's size and scope can make it difficult to feel connected to the company's mission and values
- Culver City's urban-suburban blend may not appeal to everyone's lifestyle preferences
ASSUMPTION: These challenges are common to large, fast-paced organizations and can be mitigated with strong project management skills, effective communication, and a focus on work-life balance.
📈 Similar Roles Comparison
- Compared to other marketing program manager roles, this position offers the opportunity to work on high-visibility campaigns for a global brand
- Amazon's size and resources allow for more significant budget allocations and creative freedom in marketing campaigns
- Career progression in Amazon's marketing department may be faster than in smaller organizations, due to the company's rapid growth and expansion
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to high-impact marketing campaigns.
📝 Sample Projects
- Managing the launch campaign for a new Prime Video original series, coordinating with internal teams to ensure timely delivery of assets and adherence to brand guidelines
- Collaborating with the media team to plan and execute a targeted advertising campaign for a specific region, optimizing spend and maximizing reach
- Working with the social media team to develop and implement a content strategy for a major event, increasing engagement and driving user-generated content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Program Manager, Marketing role at Amazon.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Prime Video, and how will my work contribute to its success?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements
- Write a cover letter that demonstrates your understanding of Amazon's mission and values, and explains why you are a strong fit for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Amazon's recent marketing campaigns and be prepared to discuss your thoughts on their strategy and execution
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
