Programmatic Campaign Analyst

📌 Core Information

🔹 Job Title: Programmatic Campaign Analyst

🔹 Company: Smadex SLU

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing programmatic User Acquisition campaigns
• Supporting the APAC Commercial team with campaign insights
• Analyzing large datasets to derive strategic insights
• Communicating complex analysis in a straightforward manner

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to succeed in a fast-paced, data-driven environment.

📋 Key Responsibilities

✅ Manage and monitor programmatic User Acquisition campaigns' performance using Smadex platform

✅ Support the APAC Commercial team with campaign performance information

✅ Analyze large, complex data sets to address strategic and operational questions

✅ Obtain insights from campaign portfolio to impact revenue-making options

✅ Communicate complex analysis and optimizations in a simple and clear way

ASSUMPTION: The role involves a mix of business-oriented and analytical tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor or Master's Degree in Business, Marketing, or Engineering

Experience: 1+ year of experience in a similar role in the programmatic ecosystem

Required Skills:

• Excellent command of Microsoft Excel
• Excellent communication skills in English (written and spoken)
• Comfort working with large data sets and understanding of analytic methodologies
• Strong analytical skills to optimize campaigns and meet client KPIs
• Ability to adapt to changes in priorities and focus based on campaigns' performance
• Proven ability to solve data-related problems using creative thinking

Preferred Skills:

• Familiarity with programmatic advertising platforms
• Knowledge of SQL or other data query languages

ASSUMPTION: While not explicitly stated, familiarity with programmatic advertising platforms and SQL would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 350,000 - 450,000 per year (based on industry standards for entry-level roles in Manila)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for entry-level roles in Manila's advertising sector.

📌 Applicant Insights

🔍 Company Context

Industry: Smadex operates in the advertising services industry, focusing on mobile growth and programmatic advertising.

Company Size: Smadex is a medium-sized company with 501-1,000 employees globally.

Founded: Smadex was founded in Barcelona in 2010 and acquired by Entravision in 2018.

Company Description:

• Smadex is a leading advertising technology company
• Powers campaigns for apps, games, and brands across mobile and CTV
• Uses advanced machine learning and optimized creative strategies to deliver results

Company Specialties:

• Mobile Advertising
• Real Time Bidding
• Mobile video and rich media
• Mobile performance
• Demand-Side Platform
• Mobile marketing and user acquisition

Company Website: smadex.com

ASSUMPTION: Smadex is a technology-driven company focused on helping customers unlock performance and scale in a privacy-compliant manner.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth

Reporting Structure: The role reports to the Ad Operations team based in Manila

Work Arrangement: On-site, with the possibility of hybrid work in the future

Growth Opportunities:

• Learning and developing skills in programmatic advertising and data analysis
• Potential career progression within the Ad Operations team or other departments
• Opportunities to work with global teams and clients

ASSUMPTION: This role offers growth opportunities as Smadex continues to expand and diversify its services.

🌍 Location & Work Environment

Office Type: Smadex's Manila office is a modern, collaborative workspace

Office Location(s): Calle de la Diputación, 303, 1, Barcelona, Catalonia 08009, ES (global headquarters)

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city is a major commercial hub and center of culture, education, and government
• Manila offers a vibrant urban environment with numerous entertainment, dining, and shopping options

Work Schedule: Standard office hours, with flexibility for remote work in the future

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview
• Final round with the hiring manager

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and ability to explain complex data in simple terms
• Cultural fit and alignment with Smadex's values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare for data analysis and problem-solving questions during the interview
• Research Smadex's company culture and values to demonstrate cultural fit

ATS Keywords: Programmatic Advertising, Data Analysis, Microsoft Excel, Communication Skills, Analytical Skills, Problem Solving, Campaign Management, User Acquisition, Creative Thinking, Adaptability

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Smadex platform
• Microsoft Excel
• SQL (preferred)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with Smadex's proprietary platform and relevant data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer-centricity

Work Style:

• Data-driven and analytical
• Fast-paced and dynamic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with large datasets and complex problems?
• Do you possess strong communication skills and the ability to explain complex data in simple terms?

ASSUMPTION: Candidates who are comfortable with data analysis, problem-solving, and strong communication skills will likely be a good fit for Smadex's culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Adapting to changes in priorities and focus based on campaign performance
• Working with large datasets and complex data analysis tasks
• Communicating complex analysis and optimizations in a straightforward manner

ASSUMPTION: These challenges can be overcome with strong analytical skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to other programmatic campaign analyst positions but may offer more opportunities for growth within Smadex's global organization
• Smadex's focus on mobile growth and CTV sets it apart from other advertising services companies
• Career progression may involve moving into more senior roles within the Ad Operations team or other departments

ASSUMPTION: While this role shares similarities with other programmatic campaign analyst positions, Smadex's unique focus on mobile growth and CTV offers distinct opportunities for growth and development.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize strategies
• Developing and implementing data-driven optimizations to improve campaign performance
• Creating and presenting reports on campaign performance and insights to the APAC Commercial team

ASSUMPTION: These sample projects reflect the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the mobile advertising campaigns currently?
• How does Smadex support the growth and development of its employees?
• What is the team structure and dynamic within the Ad Operations team?
• How does Smadex approach data privacy and user consent in its advertising campaigns?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experience for this role
• Prepare for data analysis and problem-solving questions during the interview process
• Research Smadex's company culture and values to demonstrate cultural fit
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.