📌 Core Information
🔹 Job Title: Programmatic Digital Marketing Strategist
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site with hybrid flexibility
🔹 Category: 🌐 Digital Marketing, 💡 Marketing Strategy & Planning
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategy and campaigns for iconic brands.
- Driving sales across various eCommerce platforms, including Amazon and Instacart.
- Collaborating with creative and brand teams to optimize ad content.
- Focusing on campaign execution and performance monitoring.
ASSUMPTION: This role requires strong leadership and strategic planning capabilities, particularly in the digital space, with an emphasis on eCommerce platforms.
📋 Key Responsibilities
✅ Lead strategy, planning, budgeting, and execution of digital marketing programs to drive sales growth.
✅ Establish and report on financial metrics for digital campaigns.
✅ Build and manage sponsored ads and collaborate with brand marketing teams.
✅ Partner with sales teams to support eCommerce capabilities for retail customers.
✅ Analyze campaign data, identify trends, optimize campaigns, and refine targeting.
ASSUMPTION: Responsibilities include significant collaboration across departments, indicating a need for strong interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's Degree required; MBA or M.S. preferred.
Experience: Candidates should have at least 5 years of experience in digital advertising, with a focus on Amazon advertising strategies.
Required Skills:
- Digital Marketing
- Amazon Advertising
- Data Analysis
Preferred Skills:
- CPG experience in the food & beverage industry
- Advanced Excel and PowerPoint skills
ASSUMPTION: The role places a strong emphasis on analytical and technical skills, requiring proficiency with digital platforms and marketing technologies.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000, with a potential discretionary bonus.
Benefits:
- Comprehensive medical, vision, and dental plans
- 401k with matching eligibility
- Professional development opportunities
- Mental wellness resources
Working Hours: 40 hours per week with some flexibility for remote work.
ASSUMPTION: Compensation includes a comprehensive benefits package indicative of a strong emphasis on employee well-being and development.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees, indicating a mid-sized company with ample resources and a dynamic yet stable work environment.
Founded: Not Specified
Company Description:
- World’s largest vertically integrated pistachio and almond grower.
- Focus on high-quality, healthy consumer brands.
- Strong emphasis on sustainability and corporate social responsibility.
Company Specialties:
- Nut and almond production
- Consumer Packaged Goods (CPG)
- Health and agriculture
Company Website: wonderfulpistachiosandalmonds.com
ASSUMPTION: The company’s significant market presence and focus on iconic brands suggest a robust platform for marketing strategists to enhance their career.
📊 Role Analysis
Career Level: Mid to Senior level role requiring significant experience and strategic capability.
Reporting Structure: Likely reporting to senior management within the eCommerce team.
Work Arrangement: Hybrid, requiring in-office presence with remote flexibility.
Growth Opportunities:
- Potential for advancement within eCommerce and broader marketing teams.
- Access to comprehensive learning and development programs.
- Opportunity to work with leading brands in the CPG sector.
ASSUMPTION: The role offers substantial opportunities for career growth, especially for those with a background in strategic marketing and digital platforms.
🌍 Location & Work Environment
Office Type: Modern and collaborative spaces to encourage innovative thinking and teamwork.
Office Location(s): West Los Angeles, CA
Geographic Context:
- Located in a vibrant business district with ample amenities.
- Strong local digital media and marketing industry presence.
- Proximity to major transportation hubs enhances connectivity.
Work Schedule: Traditional office hours with flexibility for remote days.
ASSUMPTION: The hybrid work model aligns with current trends, offering flexibility while maintaining team cohesion.
💼 Interview & Application Insights
Typical Process:
- Initial application and resume screening.
- Phone screening with HR or recruiting staff.
- In-depth interview with the hiring team, possibly including practical assessments.
Key Assessment Areas:
- Experience with digital marketing and eCommerce platforms.
- Technical proficiency with Amazon DSP and related tools.
- Strategic thinking and problem-solving skills.
Application Tips:
- Highlight specific achievements in digital marketing campaigns.
- Demonstrate familiarity with analytics and reporting tools.
- Showcase ability to collaborate effectively across teams.
ATS Keywords: Digital Marketing, eCommerce, Amazon Advertising, Campaign Management, Data Analysis
ASSUMPTION: The application process is structured to find candidates who demonstrate both technical expertise and strategic foresight in digital marketing.
🛠️ Tools & Technologies
- Amazon DSP
- PromoteIQ, CitrusAd, Helium10
- Microsoft Office (Excel and PowerPoint)
ASSUMPTION: Proficiency in these tools is crucial for executing and managing digital marketing strategies effectively.
👔 Cultural Fit Considerations
Company Values:
- Commitment to health-focused products.
- Emphasis on sustainability and corporate responsibility.
- Openness to innovation and change.
Work Style:
- Results-oriented with a focus on measurable outcomes.
- Collaborative and team-focused with strong communication abilities.
- Adaptive to new technologies and marketing trends.
Self-Assessment Questions:
- Do you have experience with Amazon DSP and other programmatic advertising platforms?
- Can you effectively analyze and interpret marketing data to drive decisions?
- Are you comfortable leading cross-functional teams to deliver on eCommerce initiatives?
ASSUMPTION: A fit for this role would involve a passion for the CPG industry and a strategic approach to digital marketing challenges.
⚠️ Potential Challenges
- Navigating complex eCommerce environments and rapidly changing digital trends.
- Managing multiple high-profile campaigns concurrently.
- Keeping up-to-date with industry standards and platform updates.
- Effectively collaborating across various business units with differing priorities.
ASSUMPTION: Candidates should be prepared to handle a fast-paced environment and balance multiple demands efficiently.
📈 Similar Roles Comparison
- Other digital marketing strategist roles may not offer as much focus on eCommerce platforms like Amazon.
- This role emphasizes both strategic planning and hands-on execution, which may differ from positions focused solely on strategy.
- The Wonderful Company offers cross-brand collaboration opportunities, which can be unique compared to single-brand strategies elsewhere.
ASSUMPTION: This position offers a distinctive blend of strategic oversight and operational involvement, appealing to well-rounded digital marketing professionals.
📝 Sample Projects
- Developing a comprehensive ad campaign for FIJI Water to boost Amazon sales.
- Leading a cross-functional team to optimize online ad spend across multiple platforms.
- Implementing data-driven optimizations in response to shifting consumer patterns during peak seasons.
ASSUMPTION: Sample projects suggest a mix of strategic and tactical marketing responsibilities, ideal for those with substantial experience in managing full-funnel campaigns.
❓ Key Questions to Ask During Interview
- How does your team measure success for digital marketing campaigns?
- Can you describe a successful campaign led by previous strategists in this role?
- How does The Wonderful Company support ongoing professional development?
- What are the biggest challenges currently facing your marketing team?
- How does this role interact with the broader eCommerce team and other departments?
ASSUMPTION: These questions will help potential candidates understand organizational priorities and how they can contribute effectively.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare to showcase examples of previous digital marketing achievements.
- Ensure your resume highlights relevant skills and experiences.
- Research the company's core product lines and prepare to discuss them during interviews.
- Be ready to discuss specific challenges and solutions in past campaigns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
