📌 Core Information
🔹 Job Title: Programmatic Media Strategist
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Advertising/Marketing
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📌 Essential Job Details
🚀 Job Overview
The Programmatic Media Strategist is responsible for owning the execution, performance, and growth of programmatic advertising within their portfolio of clients. They work closely with cross-functional teams to develop and implement effective programmatic strategies that align with the clients' overarching business goals. This role requires strong expertise in programmatic platforms, data analysis, and digital marketing principles to drive measurable results.
ASSUMPTION: Based on the detailed job description provided, this role is focused on managing and optimizing programmatic media campaigns, including mobile, display, video, CTV, DOOH, and audio, to support the clients' marketing objectives.
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📋 Key Responsibilities
✅ Collaborate with specialists, planning teams, marketing sciences, and account teams to develop and execute programmatic strategies
✅ Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms)
✅ Manage campaigns across various programmatic channels, including identifying audience and data partners, curating and negotiating media inventory
✅ Lead programmatic communications as the subject matter expert, monitor account pacing, and ensure deliverable tracking
✅ Integrate reporting APIs and ingest daily campaign data to actively monitor KPIs and performance
✅ Regularly deliver campaign insights and analysis to the lead strategist
✅ Manage department operations for respective clients, such as trafficking, pixel creation, and A/B test set-ups
✅ Leverage Power Digital's proprietary technology, Nova, to enhance and optimize business processes
ASSUMPTION: The Programmatic Media Strategist is responsible for the full lifecycle of programmatic campaigns, from strategy development to performance monitoring and optimization.
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🎯 Required Qualifications
Education: Not specified
Experience: In-depth knowledge and hands-on experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges
Skills:
- Proficiency in data analysis and campaign performance optimization
- Understanding of digital marketing principles and strategies across various channels
- Expertise in ad creative best practices and audience targeting techniques
- Excellent communication, collaboration, and organizational skills
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
- Familiarity with ad tech tools and platforms, including ad servers, ad verification, and ad trafficking systems
ASSUMPTION: The role requires a deep understanding of the programmatic ecosystem, data-driven decision-making, and the ability to collaborate effectively with cross-functional teams.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Robust medical, dental, and vision insurance plans with up to 100% employer contribution
- 401(k) plan with 4% employer matching
- Unlimited PTO
- Flexible work environment (fully remote, in-office, or hybrid)
- Employee Assistance Program (EAP)
- 12 observed holidays + 2 mental health recharge days
- Opportunities for growth and leadership within a rapidly growing firm
- Ongoing employee development programs
- Quarterly awards and recognition for outstanding performance
Industry Comparison: The compensation and benefits package appears to be competitive for a Programmatic Media Strategist role within the digital marketing industry.
ASSUMPTION: Based on industry benchmarks, the salary range for this position is likely in the $70,000 to $100,000 range, depending on the candidate's experience and the cost of living in the United States.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth firm that provides a range of marketing services, including SEO, content marketing, paid media, social media, and programmatic advertising.
Company Size: Not specified, but based on the comprehensive service offerings and proprietary technology, Power Digital appears to be a mid-sized to large agency.
Company Stage: Power Digital is a well-established and rapidly growing firm, as evidenced by its focus on innovation, technology, and employee development.
ASSUMPTION: Power Digital is likely a well-respected and influential player in the digital marketing services industry, with a strong emphasis on data-driven, technology-enabled solutions.
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📊 Role Analysis
Career Level: This role is likely at the mid to senior level, given the expected expertise in programmatic advertising and the level of strategic collaboration and client management responsibilities.
Reporting Structure: The Programmatic Media Strategist reports to account leadership and works closely with specialists, planning teams, marketing sciences, and other cross-functional teams.
Team Size/Composition: The size and composition of the team are not specified, but it's likely that the Programmatic Media Strategist oversees a team of programmatic specialists and analysts.
Growth Opportunities: The role offers opportunities for career advancement within a rapidly growing firm, including potential for leadership positions and exposure to a wide range of digital marketing disciplines.
ASSUMPTION: This Programmatic Media Strategist role is a key position within Power Digital's service offerings, with significant growth potential for the right candidate.
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🌍 Location & Work Environment
Office Type: Power Digital supports 100% remote, in-office, or hybrid work arrangements for employees legally eligible to work in the United States.
Geographic Context: The role is based in the United States, which is a major hub for digital marketing and advertising technology.
Work Schedule: The job description does not specify the work schedule, but it's likely a standard full-time position with some flexibility.
Regional Considerations: The United States offers a diverse and vibrant tech ecosystem, with opportunities for career development and exposure to leading-edge marketing technologies.
ASSUMPTION: Power Digital's flexible work environment and nationwide reach allow for a wide range of geographic and lifestyle preferences for prospective candidates.
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💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, in-person or virtual interviews, skills assessments, and reference checks.
Key Assessment Areas: Employers will likely evaluate the candidate's programmatic advertising expertise, data analysis capabilities, client management skills, and ability to work collaboratively in a cross-functional environment.
Application Tips: Applicants should highlight their hands-on experience with programmatic platforms, data-driven decision-making, and a track record of delivering successful campaigns. Showcasing an understanding of the evolving digital marketing landscape will also be advantageous.
ATS Keywords: Relevant keywords to include in the application may include "programmatic advertising," "demand-side platforms," "data analysis," "digital marketing strategy," "client management," and "campaign optimization."
ASSUMPTION: The interview and application process will focus on assessing the candidate's technical proficiency, client-facing skills, and cultural fit within Power Digital's fast-paced, technology-driven environment.
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🛠️ Tools & Technologies
- Programmatic advertising platforms (DSPs, SSPs, ad exchanges)
- Data analysis and reporting tools
- Ad servers and ad verification platforms
- Power Digital's proprietary technology, Nova
ASSUMPTION: The Programmatic Media Strategist will be expected to have experience and proficiency with a range of industry-standard ad tech tools and platforms.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, innovation, and a people-first approach, with a focus on driving measurable growth for its clients.
Work Style: The role requires a self-motivated, autonomous individual who can collaborate effectively with cross-functional teams and deliver insights and strategies to clients.
Self-Assessment: Applicants should consider their ability to thrive in a fast-paced, data-driven environment, as well as their passion for driving tangible results for clients through programmatic advertising.
ASSUMPTION: Power Digital's culture emphasizes a balance of technical expertise, strategic thinking, and client-centric service delivery, which should align with the successful candidate's work style and values.
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⚠️ Potential Challenges
The Programmatic Media Strategist role may involve managing a high volume of client accounts and campaigns, requiring strong organizational skills and the ability to prioritize effectively. Additionally, the need to stay up-to-date with the rapidly evolving programmatic landscape and technology may present an ongoing challenge.
ASSUMPTION: While the role offers significant growth opportunities, the fast-paced nature of the work and the need for continuous learning may pose some challenges for candidates.
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📈 Similar Roles Comparison
The Programmatic Media Strategist role is similar to other digital marketing specialist positions, such as Paid Media Strategist or Programmatic Account Manager, in terms of the focus on optimizing and executing complex digital advertising campaigns. However, this role involves a higher level of strategic collaboration, client management, and data analysis compared to more operational programmatic roles.
ASSUMPTION: The Programmatic Media Strategist position requires a blend of technical expertise, strategic thinking, and client-facing skills, which may make it a more senior-level role compared to some other programmatic-focused positions.
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📝 Sample Projects
- Develop and implement a comprehensive programmatic advertising strategy for a new client, including audience targeting, inventory curation, and campaign optimization
- Analyze campaign performance data to identify opportunities for improving ROI and present actionable insights to the client
- Collaborate with the creative team to test and refine ad creatives to enhance programmatic campaign performance
- Integrate reporting APIs and data sources to build a centralized dashboard for monitoring the performance of all programmatic campaigns under management
- Identify and onboard new data and inventory partners to expand the reach and targeting capabilities of the client's programmatic initiatives
ASSUMPTION: These sample projects are representative of the types of work the Programmatic Media Strategist would be responsible for, based on the detailed job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the typical day-to-day responsibilities and priorities for this Programmatic Media Strategist role?
2. What are the key performance metrics and KPIs that this position is expected to impact, and how will success be measured?
3. How does the Programmatic Media Strategist role collaborate with the broader account team and other functional areas within Power Digital?
4. What are the biggest challenges or pain points that the current Programmatic Media Strategist faces, and how does the team work to overcome them?
5. What professional development opportunities and resources are available to help the Programmatic Media Strategist continue to grow their skills and expertise?
6. Can you provide more details about Power Digital's company culture and how the team works to foster a positive, inclusive, and supportive work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the responsibilities, expectations, and culture of the Programmatic Media Strategist role within Power Digital.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Programmatic Media Strategist opportunity, applicants should:
1. Thoroughly review the job description and required qualifications to ensure they meet the criteria.
2. Tailor their resume and cover letter to highlight their relevant experience in programmatic advertising, data analysis, and client management.
3. Prepare compelling responses to questions about their expertise in digital marketing strategy, campaign optimization, and cross-functional collaboration.
4. Research Power Digital's company, services, and culture to demonstrate a strong understanding of the role and organization.
5. Review the job posting for any specific application instructions or ATS-friendly formatting requirements.
6. Reach out to the provided recruiting email address with any questions about the position or application process.
By following these steps, applicants can position themselves as strong candidates for the Programmatic Media Strategist role at Power Digital.
