📌 Core Information
🔹 Job Title: Programmatic Media Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Programmatic Media Strategist is responsible for owning the execution, performance, and growth of programmatic advertising campaigns within their portfolio of client accounts. They work closely with cross-functional teams to develop and implement effective programmatic strategies that drive measurable business results for clients. This role requires a strong understanding of digital marketing principles, data analysis, and ad technology platforms to optimize campaign performance and provide strategic insights.
ASSUMPTION: The job description does not specify the job type, so I have assumed it is a full-time position based on the comprehensive responsibilities and requirements outlined.
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📋 Key Responsibilities
✅ Collaborate with specialists, planning teams, marketing scientists, and account managers to develop and execute programmatic advertising strategies
✅ Create and manage programmatic campaigns across various channels, including mobile, display, video, CTV, DOOH, and audio
✅ Identify audience and data partners for addressable programmatic campaigns
✅ Curate and negotiate media inventory with high-priority vendors and networks
✅ Lead programmatic communications as the subject matter expert, monitoring account pacing, accounting requirements, and deliverable tracking
✅ Integrate reporting APIs and ingest daily campaign data to actively monitor performance metrics and provide regular insights and analysis
✅ Manage operational tasks such as trafficking, pixel creation, and A/B test setup
✅ Leverage the company's proprietary technology platform, Nova, to enhance and optimize business processes
ASSUMPTION: The job description covers the key responsibilities in detail, so no additional assumptions are necessary.
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🎯 Required Qualifications
Education: Not specified
Experience: In-depth knowledge and hands-on experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges
Skills:
- Proficiency in data analysis and campaign performance optimization
- Understanding of digital marketing principles and strategies across various channels
- Expertise in ad creative best practices and audience targeting techniques
- Excellent communication, collaboration, and organizational skills
- Strong attention to detail in campaign management
- Familiarity with ad tech tools and platforms
ASSUMPTION: The job description outlines the key qualifications required for the role, so no additional assumptions are necessary.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Salary, annual executive bonus, and equity (for executives only)
- Base salary + commission opportunities
- Medical bonus
- 15 paid vacation days per year
- Up to 4 hours of paid Volunteer Time Off (VTO) per quarter
- Fully flexible work environment (remote, in-office, or hybrid)
- Work from home stipend
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima and Cesantias
- Paid social security
- Opportunities for growth and leadership
- Employee development programs
- Quarterly awards and recognition
Industry Comparison: The benefits package appears to be competitive for a marketing agency role in Colombia, including a range of financial, wellness, and professional development offerings.
ASSUMPTION: The compensation and benefits details are provided in the original job listing, so no additional assumptions are necessary.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides a range of services, including SEO, content marketing, paid media, social media, PR, and more. They leverage proprietary technology to help clients drive revenue growth and brand recognition.
Company Size: The job description mentions that Power Digital manages billions in media, suggesting it is a relatively large and established agency.
Company Stage: Based on the company's focus on growth, innovation, and scaling its services, it appears to be in a growth or expansion stage.
ASSUMPTION: The job description provides clear details about Power Digital's industry positioning, size, and stage of growth, so no additional assumptions are necessary.
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📊 Role Analysis
Career Level: The responsibilities and qualifications indicate this is a mid-to-senior-level role, likely managing a portfolio of client accounts.
Reporting Structure: The Programmatic Media Strategist works closely with specialists, planning teams, marketing scientists, and account managers, suggesting a collaborative, cross-functional reporting structure.
Team Size/Composition: The job description does not specify the size or composition of the team, but it is likely part of a larger marketing/media department.
Growth Opportunities: The role offers opportunities for growth and leadership within the rapidly growing firm, as well as participation in company initiatives.
ASSUMPTION: The job description provides enough information to reasonably assess the career level, reporting structure, and growth opportunities for this role.
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🌍 Location & Work Environment
Office Type: The company offers a fully flexible work environment, including remote, in-office, or hybrid options.
Geographic Context: The role is based in Colombia, which may offer a lower cost of living compared to some other tech hubs.
Work Schedule: The job description does not specify work hours, but a full-time marketing role typically follows standard business hours.
Regional Considerations: As the role is based in Colombia, there may be cultural or practical considerations around language, local business practices, and work-life balance that applicants should research.
ASSUMPTION: The job description indicates the flexible work environment and location in Colombia, so no additional assumptions are necessary.
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💼 Interview & Application Insights
Typical Process: For a mid-to-senior-level marketing role, the interview process may include phone/video screens, in-person interviews, case studies, and references.
Key Assessment Areas: Employers will likely evaluate the candidate's expertise in programmatic advertising, data analysis, campaign optimization, client management, and cross-functional collaboration.
Application Tips: Applicants should highlight their hands-on experience with programmatic platforms, data-driven decision-making, and ability to work effectively in a fast-paced, client-facing environment.
ATS Keywords: Relevant keywords to include in applications may include "programmatic advertising," "digital media strategy," "campaign management," "data analysis," and "client relations."
ASSUMPTION: These insights are based on standard industry practices for similar marketing roles and are not explicitly stated in the job description.
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🛠️ Tools & Technologies
- Demand-side platforms (DSPs)
- Supply-side platforms (SSPs)
- Ad exchanges
- Ad servers
- Ad verification tools
- Ad trafficking systems
- Reporting and analytics platforms
ASSUMPTION: The job description mentions specific ad tech platforms and tools, so no additional assumptions are necessary.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, people-first culture, innovation, growth, and integrity, as evidenced by their stated mission and vision.
Work Style: The role requires self-motivation, autonomy, and the ability to work collaboratively across teams to drive results for clients.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, growth-oriented environment that values data-driven decision-making and continuous improvement.
ASSUMPTION: The job description provides sufficient information about the company's values and work style to assess cultural fit considerations.
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⚠️ Potential Challenges
The Programmatic Media Strategist role may face challenges around:
- Managing a diverse portfolio of client accounts and campaigns simultaneously
- Keeping up with the constantly evolving programmatic advertising landscape
- Balancing strategic planning with hands-on execution and optimization
- Effectively communicating complex technical concepts to cross-functional teams and clients
ASSUMPTION: These potential challenges are reasonable based on the responsibilities and requirements outlined in the job description.
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📈 Similar Roles Comparison
The Programmatic Media Strategist role is similar to other mid-to-senior-level positions in the digital marketing industry, such as:
- Paid Media Strategist
- Programmatic Advertising Manager
- Digital Campaign Manager
- Media Optimization Specialist
These roles typically involve developing and executing digital advertising strategies, optimizing campaign performance, and providing data-driven insights to clients. However, the Programmatic Media Strategist role at Power Digital has a more specialized focus on programmatic advertising and its integration with the company's proprietary technology platform.
ASSUMPTION: This comparison to similar roles in the industry is based on standard market knowledge and not explicitly stated in the job description.
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📝 Sample Projects
- Analyze historical campaign data to identify opportunities for performance optimization and present recommendations to the client
- Collaborate with the creative team to develop innovative ad formats and audience targeting strategies for a new programmatic campaign
- Onboard a new client and set up their programmatic campaigns across multiple channels, ensuring seamless integration with the company's technology platform
- Monitor campaign pacing and metrics, and proactively communicate insights and adjustments to the account team and client
- Investigate emerging programmatic trends and technologies, and propose a pilot program to test their application for a client's digital marketing strategy
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to be illustrative examples.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the typical client portfolio and the level of autonomy in managing programmatic campaigns?
2. How does the company's proprietary technology platform, Nova, integrate with and enhance the programmatic advertising workflow?
3. What professional development opportunities are available for Programmatic Media Strategists to stay up-to-date with industry trends and expand their skills?
4. Can you share examples of how the Programmatic Media Strategist role collaborates with other teams, such as analytics and creative, to drive client success?
5. How does the company measure and evaluate the performance of Programmatic Media Strategists, and what are the key metrics for success in this role?
6. What are the most significant challenges that Programmatic Media Strategists have faced in this role, and how does the company support its team in overcoming them?
ASSUMPTION: These questions are suggested based on the role responsibilities and typical areas of interest for candidates, but may need to be tailored for specific interviews.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Programmatic Media Strategist opportunity, applicants should:
1. Carefully review the job description and requirements to ensure they meet the necessary qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience in programmatic advertising, digital marketing strategy, and client management.
3. Research Power Digital's company background, industry positioning, and culture to demonstrate their fit during the interview process.
4. Prepare thoughtful questions to ask the interviewer that showcase their strategic thinking and interest in the role.
5. Stay up-to-date on the latest programmatic advertising trends and technologies to demonstrate their expertise.
6. Follow the application instructions carefully and submit all required materials through the appropriate channels.
By taking these steps, applicants can position themselves as strong candidates for this Programmatic Media Strategist role at Power Digital.
