📌 Core Information
🔹 Job Title: Programmatic & Paid Social Strategist
🔹 Company: Ignite Visibility LLC
🔹 Location: Los Angeles, California (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (San Diego office optional)
🚀 Job Overview
Key aspects of this role include:
- Leadership experience in paid social ads and programmatic strategy
- Managing client paid social advertising strategy with budgets over $500K/mo
- Collaborating with cross-functional teams for integrated marketing campaigns
- Mentoring and developing team members
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Develop and execute paid social and programmatic ad strategies for clients in the education industry
✅ Monitor and analyze campaign performance metrics, optimizing tactics as needed
✅ Coordinate with PPC, analytics, SEO, social, and web development teams for integrated campaigns
✅ Mentor and educate team members on the latest social advancements
✅ Clearly communicate campaign changes and performance to stakeholders
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a closely related field
Experience: 6+ years of digital marketing experience, with 6+ years focused on Meta Ads, LinkedIn, and programmatic ads
Required Skills:
- Proven experience with display ecosystem, DSPs, audience targeting, and measurement platforms
- Facebook Blueprint Certified
- Experience with DSPs (e.g., The Trade Desk, DV360, Amazon)
- Strong communication, organization, and task execution skills
- Intermediate Google Analytics and Excel skills
- Excellent attention to detail
Preferred Skills:
- Experience with brand lift studies
- Knowledge of the education industry
ASSUMPTION: Candidates with experience in the education industry or brand lift studies may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year
Benefits:
- Full health and dental coverage
- Flexible work schedules
- Generous paid vacation, including your birthday and extra time off around major holidays
- 401k-retirement plan with employer match
- Employee advancement and growth potential
- Company-sponsored professional development opportunities
Working Hours: Full-time, with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Ignite Visibility is an award-winning, fast-growing digital marketing agency specializing in innovative marketing solutions
- They offer a collaborative environment focused on client success and career development
- Ignite Visibility has been recognized as a top digital marketing company and has won multiple awards, including the Landy Award for Search Marketer of the Year
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO and Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on client success and career development suggests a strong emphasis on employee growth and satisfaction.
📊 Role Analysis
Career Level: Mid- to Senior-level role with potential for growth
Reporting Structure: This role involves managing a team and collaborating with various departments
Work Arrangement: Remote with an optional San Diego office
Growth Opportunities:
- Potential to advance to a leadership or management role within the team
- Opportunities to work on diverse campaigns and learn from cross-functional teams
- Company-sponsored professional development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, mentor, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote with an optional San Diego office
Office Location(s): San Diego, California
Geographic Context:
- Los Angeles, California, where the role is based, offers a diverse and vibrant culture with numerous entertainment, arts, and outdoor activities
- The San Diego office provides an alternative workspace for those who prefer an in-office environment
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible scheduling
ASSUMPTION: The remote work arrangement and optional San Diego office provide flexibility for employees to choose an environment that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the team
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid social ads and programmatic strategy
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for interview questions focused on strategic thinking, campaign planning, and data analysis
ATS Keywords: Paid Social Ads, Programmatic Strategy, Team Management, Campaign Performance Analysis, PPC Coordination, Creative Testing, Communication Skills, Google Analytics, Excel Skills, Attention To Detail, Facebook Blueprint Certification, DSP Experience, Report Creation, Ad Operations, Audience Targeting, Conversion Tracking
ASSUMPTION: Ignite Visibility's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on paid social ads and programmatic strategy.
🛠️ Tools & Technologies
- Facebook Ads Manager
- LinkedIn Ads
- Programmatic platforms (e.g., The Trade Desk, DV360, Amazon)
- Google Analytics
- Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a focus on paid social ads and programmatic platforms.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Innovative
- Collaborative
- Results-driven
- Growth-oriented
Work Style:
- Autonomous and self-driven
- Strong project management skills
- Excellent communication and collaboration skills
- Data-driven and analytical mindset
- Adaptable and open to learning new tools and strategies
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable managing multiple campaigns and priorities?
- Do you have strong analytical skills and a data-driven mindset?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you embrace continuous learning and adaptability?
ASSUMPTION: Ignite Visibility values candidates who are client-focused, innovative, collaborative, results-driven, and growth-oriented, with strong project management and communication skills.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest social media trends and algorithm changes
- Collaborating effectively with cross-functional teams
- Adapting to a remote work environment, if applicable
ASSUMPTION: These challenges can be mitigated by strong project management skills, continuous learning, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role differs from other paid social ads and programmatic strategy positions in its focus on the education industry and integrated marketing campaigns
- Compared to other agencies, Ignite Visibility offers a strong focus on client success, career development, and a collaborative work environment
- Career progression may involve moving into a leadership or management role within the team
ASSUMPTION: This role offers a unique opportunity to work on integrated marketing campaigns in the education industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a paid social ads and programmatic strategy for a new education client with a $500K/mo ad spend budget
- Collaborating with cross-functional teams to create an integrated marketing campaign, including SEO, PPC, and social media components
- Conducting a brand lift study to measure the impact of a paid social ads campaign on brand awareness and perception
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical aspects of the role, as well as the opportunity to work on integrated marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Ignite Visibility support the growth and development of its employees?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Ignite Visibility measure the success of its paid social ads and programmatic strategy campaigns?
- What opportunities are there for collaboration and integration with other marketing channels and teams?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the strategic focus of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in paid social ads and programmatic strategy
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare for interview questions focused on strategic thinking, campaign planning, and data analysis
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
