📌 Core Information
🔹 Job Title: Programmatic Senior Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Programmatic Senior Strategist, you will be responsible for owning the execution, performance, and growth of the programmatic marketing services within your portfolio of high-profile enterprise-level accounts. You will be a recognized expert in programmatic advertising, leveraging your advanced understanding of cross-channel strategies to drive exceptional results for clients. In this senior-level role, you will guide and align cross-functional teams, provide strategic insights, and serve as a trusted advisor to clients, helping them achieve their broader business goals.
ASSUMPTION: The job description implies this is a senior-level role requiring significant experience in programmatic advertising and digital marketing strategy.
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📋 Key Responsibilities
✅ Lead and drive strategic collaboration with cross-functional teams to develop and execute sophisticated programmatic campaigns
✅ Provide senior-level insights and guidance to shape the overall programmatic direction, ensuring alignment with organizational goals and industry best practices
✅ Design and implement comprehensive programmatic strategies across a range of digital channels, demonstrating advanced expertise
✅ Oversee the onboarding and management of new programmatic accounts and campaigns within DSPs
✅ Identify strategic audience segments and establish key data partnerships to optimize addressable campaigns
✅ Foster relationships with media vendors and networks to curate high-performing inventory
✅ Serve as the primary point of contact and subject matter expert for programmatic communications with clients
✅ Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses
✅ Collaborate with marketing and analytics teams to integrate reporting APIs and optimize campaign performance
✅ Implement and oversee robust data integration strategies to enhance campaign efficiency
✅ Conduct in-depth analysis of campaign performance and deliver comprehensive insights to stakeholders
✅ Leverage AI technologies and Power Digital's proprietary Nova ecosystem to enhance business processes
ASSUMPTION: The responsibilities outlined cover the full scope of the Programmatic Senior Strategist role, including strategic planning, campaign execution, client management, and data analysis.
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🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of direct experience managing cross-channel performance marketing campaigns
Skills:
- Strong business acumen and ability to translate data into actionable insights
- Proven understanding of digital marketing principles and strategies across various channels
- Knowledge of ad creative best practices and audience targeting techniques
- Excellent communication, collaboration, and organizational skills
- Proficiency in ad tech tools and platforms
- Experience managing multiple projects and building effective relationships
ASSUMPTION: The qualifications listed cover the key competencies required for this senior-level role, though the specific educational background is not provided.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Salary, annual bonus, and equity (for executives)
- Base salary with commission opportunities
- Medical bonus
- 15 days PTO and 4 hours quarterly VTO
- Fully flexible work environment (remote, in-office, or hybrid)
- WFH stipend, EAP, and 17 national holidays
- Legal benefits, social security, and opportunities for growth
Industry Comparison: While the specific salary range is not provided, the comprehensive benefits package is competitive for a senior-level digital marketing role in Colombia.
ASSUMPTION: The benefits listed are typical for a senior position at a tech-enabled marketing agency in Colombia, though the exact salary range is unknown.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides a wide range of services, including SEO, content marketing, paid media, and programmatic advertising.
Company Size: Not specified, but the company's extensive service offerings and client base suggest it is a sizable, established organization.
Company Stage: The company's description indicates it is in a growth phase, expanding its reach and impact as a leading provider of marketing services.
ASSUMPTION: Based on the level of detail provided about the company's services and culture, Power Digital appears to be a well-established, mid-to-large-sized marketing agency in a growth stage.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Programmatic Senior Strategist will collaborate with cross-functional teams, including specialists, planning teams, marketing sciences, and account teams, suggesting a leadership role within the organization.
Team Size/Composition: Not specified, but the role involves guiding and aligning multiple teams, implying a sizable, diverse group of stakeholders.
Growth Opportunities: The job description emphasizes the potential for continued growth and advancement within the rapidly expanding firm.
ASSUMPTION: The Programmatic Senior Strategist role is a senior-level position with significant leadership responsibilities and opportunities for professional development.
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🌍 Location & Work Environment
Office Type: Fully flexible work environment, including fully remote, in-office, or hybrid options.
Geographic Context: The role is based in Colombia, which is an emerging tech hub with a growing digital marketing industry.
Work Schedule: Not specified, but likely aligned with standard industry practices.
Regional Considerations: Applicants from Colombia or with experience working in the region may have an advantage in understanding the local business and cultural context.
ASSUMPTION: The flexible work environment, with options for remote or in-office work, is a common feature for senior-level digital marketing roles in the Colombian market.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include a phone/video screening, one or more in-person or virtual interviews, and potential exercises or case studies to assess the candidate's strategic and executional capabilities.
Key Assessment Areas: Employers will likely evaluate the applicant's programmatic advertising expertise, cross-channel marketing strategy, client management skills, and ability to lead and align cross-functional teams.
Application Tips: Applicants should highlight their proven track record in managing complex programmatic campaigns, delivering measurable results for clients, and demonstrating strong leadership and communication skills.
ATS Keywords: Programmatic advertising, cross-channel strategy, client management, data-driven insights, campaign optimization, team collaboration, digital marketing, advertising technology.
ASSUMPTION: The interview process and application assessment criteria are based on standard practices for senior-level digital marketing roles, although the specific details may vary.
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🛠️ Tools & Technologies
- Demand-side platforms (DSPs)
- Ad servers and ad verification tools
- Campaign management and reporting platforms
- Data integration and analytics tools
- AI-powered optimization technologies
ASSUMPTION: The tools and technologies listed are commonly used in senior-level programmatic advertising roles, although the specific platforms may vary based on the company's tech stack.
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👔 Cultural Fit Considerations
Company Values: Power Digital values a people-first approach, diversity in backgrounds and experiences, and a culture of innovation, integrity, and grit.
Work Style: The role requires the ability to work under pressure, navigate challenging client situations, and demonstrate a strong customer-centric orientation.
Self-Assessment: Applicants should consider their ability to thrive in a fast-paced, dynamic environment, their commitment to driving measurable results for clients, and their aptitude for leading cross-functional teams.
ASSUMPTION: The company values and work style described are typical for a growth-oriented, tech-enabled marketing agency, but may vary based on Power Digital's specific culture.
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⚠️ Potential Challenges
The Programmatic Senior Strategist role may face the following potential challenges:
- Juggling the needs and expectations of multiple high-profile enterprise-level clients
- Aligning cross-functional teams to develop and execute complex, cross-channel programmatic strategies
- Maintaining a deep understanding of the evolving programmatic advertising landscape and continuously adapting strategies
- Delivering consistent, measurable results and exceeding industry benchmarks in a competitive market
ASSUMPTION: These potential challenges are based on the scope and seniority of the role, as well as the dynamic nature of the digital marketing industry, but the actual challenges may vary.
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📈 Similar Roles Comparison
The Programmatic Senior Strategist role is similar to other senior-level digital marketing strategy positions, such as Digital Media Director, Performance Marketing Lead, or Integrated Marketing Strategist. However, this role focuses specifically on driving programmatic advertising success for enterprise-level clients, requiring a deeper technical expertise and a stronger emphasis on cross-channel strategy and client management.
ASSUMPTION: The comparison to similar senior-level digital marketing roles is based on industry norms, but the specific responsibilities and required skills may differ based on the company's needs.
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📝 Sample Projects
- Develop and execute a comprehensive programmatic advertising strategy for a high-profile e-commerce client, incorporating display, video, CTV, and audio channels
- Identify and establish key data partnerships to enhance audience targeting and personalization for a B2B lead generation campaign
- Oversee the onboarding and optimization of a new programmatic account, leveraging cutting-edge technologies to drive exceptional performance
- Collaborate with the analytics team to integrate advanced reporting APIs and provide comprehensive, data-driven insights to senior stakeholders
- Spearhead the implementation of an AI-powered optimization workflow to improve campaign efficiency and effectiveness
ASSUMPTION: These sample projects are illustrative examples based on the listed responsibilities and are not necessarily comprehensive.
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❓ Key Questions to Ask During Interview
1. How does the Programmatic Senior Strategist role fit into the larger digital marketing team and organization?
2. What are the key performance metrics and success factors for this position, and how are they measured?
3. Can you provide examples of how the Programmatic Senior Strategist has contributed to the growth and success of the company's top clients?
4. What professional development opportunities and resources are available to help the Programmatic Senior Strategist continue to expand their expertise?
5. How does Power Digital's proprietary Nova ecosystem support the work of the Programmatic Senior Strategist, and what are the plans for further integration and innovation?
6. Can you share insights into the company's plans for expanding its programmatic advertising capabilities and client base in the coming years?
ASSUMPTION: These questions are designed to help the applicant better understand the role, the company's priorities, and their potential for growth, but may need to be tailored to the specific interview context.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Programmatic Senior Strategist opportunity effectively, applicants should:
1. Carefully review the job description to ensure the role and qualifications align with their experience and career goals.
2. Tailor their resume and cover letter to highlight their proven expertise in programmatic advertising, cross-channel digital marketing strategy, and client management.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and genuine interest in the position.
4. Research Power Digital's company history, services, and culture to understand how their skills and values could contribute to the organization's success.
5. Be prepared to discuss specific examples of their achievements in managing complex programmatic campaigns and driving measurable results for clients.
6. Optimize their application for relevant ATS systems by incorporating the identified keywords throughout their materials.
By following these steps, applicants can position themselves as strong candidates for this senior-level digital marketing role at Power Digital.
