📌 Core Information
🔹 Job Title: Programmatic Senior Strategist
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: {Job_Category}
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📌 Essential Job Details
🚀 Job Overview
The Programmatic Senior Strategist is responsible for managing the execution, performance, and growth of programmatic marketing campaigns for Power Digital's most complex, enterprise-level accounts. In this role, you will leverage your deep expertise in programmatic advertising to drive strategic direction, deliver exceptional client service, and achieve outstanding campaign results.
ASSUMPTION: Based on the job description, this is a senior-level position that requires extensive experience in managing programmatic advertising across various digital channels.
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📋 Key Responsibilities
✅ Lead and drive strategic collaboration with cross-functional teams to develop and execute sophisticated programmatic strategies
✅ Provide senior-level insights and guidance to shape the overall programmatic direction and ensure alignment with organizational goals
✅ Design and implement comprehensive programmatic campaign strategies across a range of digital channels, including mobile, display, video, CTV, DOOH, and audio
✅ Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
✅ Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns
✅ Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory
✅ Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
✅ Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
✅ Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance
ASSUMPTION: The role requires the ability to work cross-functionally, provide strategic leadership, and leverage data and technology to drive superior programmatic campaign performance.
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🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of direct experience managing cross-channel performance marketing campaigns
Skills:
- Strong business acumen and ability to translate data into actionable insights
- Proven understanding of digital marketing principles and strategies across various channels
- Knowledge of ad creative best practices and audience targeting techniques
- Excellent communication, collaboration, and organizational skills
- Expertise in ad tech tools and platforms, including ad servers, ad verification, and ad trafficking systems
- Experience managing multiple projects and building working relationships with stakeholders
ASSUMPTION: The role requires a well-rounded digital marketing professional with a deep specialization in programmatic advertising techniques and technologies.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Robust medical, dental, and vision insurance plans
- 401(k) plan with 4% employer contribution matching
- Unlimited time off
- Flexible work environment (remote, in-office, or hybrid)
- Employee Assistance Program (EAP)
- 12 observed holidays + 2 mental health recharge days per year
- Ongoing professional development opportunities
Industry Comparison: The compensation and benefits package appears to be competitive for a senior-level programmatic strategist role in the digital marketing industry.
ASSUMPTION: The benefits offered are typical for a well-established, growth-oriented marketing agency like Power Digital.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides a range of services, including SEO, content marketing, paid media, social media, and programmatic advertising.
Company Size: Not specified
Company Stage: Based on the job description, Power Digital appears to be a well-established, growth-oriented firm serving enterprise-level clients.
ASSUMPTION: Power Digital is a reputable and successful digital marketing agency with a strong focus on providing comprehensive growth solutions to its clients.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Programmatic Senior Strategist will likely report to a marketing or account leadership role within the organization.
Team Size/Composition: Not specified, but the role involves close collaboration with cross-functional teams, including specialists, planners, marketing scientists, and account teams.
Growth Opportunities: The job description suggests opportunities for further advancement and leadership within the rapidly growing firm.
ASSUMPTION: This is a senior-level role with significant responsibility and potential for career growth within the organization.
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🌍 Location & Work Environment
Office Type: The company supports 100% remote, in-office, or hybrid work arrangements for employees legally eligible to work in the U.S.
Geographic Context: As the role is based in the United States, it may be located in a major tech hub or metropolitan area with a thriving digital marketing industry.
Work Schedule: Not specified, but likely to be a full-time, salaried position with some flexibility.
Regional Considerations: The remote/hybrid work options may appeal to job seekers who value work-life balance and flexibility.
ASSUMPTION: The company offers a modern, progressive work environment that prioritizes employee well-being and work-life integration.
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💼 Interview & Application Insights
Typical Process: The interview process may include a phone/video screening, portfolio/case study presentation, and in-person interviews with key stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's programmatic expertise, strategic thinking, client management skills, and ability to collaborate cross-functionally.
Application Tips: Highlight your proven track record in managing complex, high-performing programmatic campaigns, and demonstrate your deep understanding of the digital marketing landscape.
ATS Keywords: Programmatic, digital advertising, media planning, campaign optimization, audience targeting, data-driven insights, cross-channel strategy
ASSUMPTION: The interview process and application requirements will be standard for a senior-level, client-facing role in the digital marketing industry.
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🛠️ Tools & Technologies
- Demand-side platforms (DSPs)
- Ad servers
- Ad verification tools
- Ad trafficking systems
- Reporting and analytics platforms
- Data integration tools
ASSUMPTION: Candidates should be proficient in using common programmatic advertising technologies and data analysis tools.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, people-first approach, innovation, and integrity.
Work Style: The role requires the ability to work collaboratively with cross-functional teams, navigate complex client relationships, and thrive in a fast-paced, growth-oriented environment.
Self-Assessment: Consider whether you enjoy taking on strategic leadership responsibilities, possess strong communication and interpersonal skills, and are committed to driving measurable results for clients.
ASSUMPTION: Power Digital fosters a dynamic, data-driven, and client-centric culture that values continuous learning and professional development.
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⚠️ Potential Challenges
The Programmatic Senior Strategist role may involve managing multiple high-profile accounts simultaneously, navigating complex client relationships, and keeping up with the rapid evolution of programmatic advertising technologies and best practices.
ASSUMPTION: The role likely requires the ability to juggle competing priorities, think strategically, and adapt quickly to changes in the industry.
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📈 Similar Roles Comparison
This Programmatic Senior Strategist role is similar to other senior-level positions in the digital marketing industry, such as Programmatic Director, Digital Media Strategist, or Integrated Media Strategist. These roles typically involve overseeing the development and execution of sophisticated, cross-channel digital advertising campaigns, with a strong emphasis on programmatic expertise and strategic client management.
ASSUMPTION: The key differences may lie in the specific focus on programmatic advertising, the level of seniority, and the scope of responsibilities within the broader digital marketing landscape.
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📝 Sample Projects
- Developing a comprehensive, data-driven programmatic strategy to drive brand awareness and lead generation for a major e-commerce client
- Identifying and negotiating with premium media vendors to secure high-quality inventory that aligns with a client's target audience and campaign objectives
- Implementing advanced audience targeting and segmentation techniques to optimize the performance of a client's cross-channel programmatic campaigns
- Conducting in-depth analysis of campaign performance, generating actionable insights, and presenting strategic recommendations to senior stakeholders
- Collaborating with the marketing and analytics teams to integrate reporting APIs and streamline data-driven decision-making processes
ASSUMPTION: These are illustrative examples of the types of projects the Programmatic Senior Strategist may be responsible for based on the job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the key performance indicators (KPIs) and success metrics used to evaluate the performance of programmatic campaigns at Power Digital?
2. How does the Programmatic Senior Strategist role collaborate with other teams, such as marketing sciences and account management, to drive holistic campaign strategies?
3. What are the most significant opportunities and challenges you see in the programmatic advertising landscape, and how does Power Digital stay ahead of the curve?
4. Can you describe the professional development and growth opportunities available for someone in this role, both within the programmatic team and the broader organization?
5. How does Power Digital's corporate culture and values support the work-life balance and well-being of its employees?
6. What are the most critical skills and attributes you believe a Programmatic Senior Strategist must possess to be successful in this role?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and assess their fit, while also demonstrating their strategic thinking and interest in the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Programmatic Senior Strategist opportunity at Power Digital, consider the following steps:
1. Carefully review the job description and requirements to ensure you meet the qualifications.
2. Tailor your resume and cover letter to highlight your relevant experience in managing complex programmatic campaigns, driving strategic initiatives, and delivering exceptional client service.
3. Research Power Digital's company background, services, and industry reputation to demonstrate your understanding of the organization and its value proposition.
4. Prepare thoughtful questions that showcase your strategic thinking, industry knowledge, and genuine interest in the role and the company.
5. Optimize your application for any applicant tracking systems (ATS) by including relevant keywords from the job description, such as "programmatic advertising," "campaign optimization," and "data-driven insights."
6. Follow up promptly on any communication from the employer and be prepared to provide additional information or materials as requested during the interview process.
By taking these steps, you can position yourself as a well-informed, enthusiastic, and capable candidate for the Programmatic Senior Strategist role at Power Digital.
