📌 Core Information
🔹 Job Title: Programmatic Strategist (based in India)
🔹 Company: Delve
🔹 Location: Remote, India
🔹 Job Type: Contractor
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic guidance for clients on Google Marketing Platform and Amazon DSP
- Proactive campaign performance analysis and optimization
- Collaboration across teams to deliver exceptional customer service
- Mentoring and training for junior team members and clients
ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to effectively guide clients and collaborate with internal teams.
📋 Key Responsibilities
✅ Serve as a primary strategic advisor for key self-service clients, guiding them on optimizing their use of Google Marketing Platform and Amazon DSP.
✅ Proactively analyze client campaign performance and platform usage to identify opportunities for growth and efficiency.
✅ Develop and present tailored strategic recommendations and innovative ideas to help clients achieve their marketing objectives.
✅ Collaborate across teams to deliver outstanding customer service and strategic value.
✅ Plan and deliver training sessions for clients and internal teams on platform usage and best practices.
✅ Manage client support needs, ensuring SLA compliance and fulfillment of support obligations within the context of a strategic partnership.
✅ Create technical and strategic content tailored to audience needs.
✅ Mentor interns and junior team members.
✅ Document and ensure compliance with internal processes.
ASSUMPTION: This role involves a mix of strategic planning, technical troubleshooting, and client management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience with Google Marketing Platform/Google Ads
Required Skills:
- Strong technical knowledge of tools like DV360, Campaign Manager 360, Search Ads 360
- Demonstrated experience in developing, executing, and optimizing programmatic advertising strategies, particularly with DV360
- Strong analytical skills with a proven ability to derive actionable insights from campaign data and translate them into strategic advice
- Experience acting in a consultative or strategic advisory capacity for digital advertising clients
- Exceptional problem-solving and project management skills
- Excellent client-facing communication (B2 English or higher)
- Ability to lead cross-functional initiatives and manage multiple priorities
Preferred Skills:
- Experience with Google Analytics 4 and other DSPs/Ad Servers
- Familiarity with project management tools (e.g., ClickUp, Wrike)
- Digital agency background, especially in technical support or client strategy roles
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for mid-senior level roles in India)
Benefits:
- Generous employee referral bonuses
- Ownership of your work and the opportunity to make a real difference
- An opportunity to join a fast-paced and exciting global business in the data science/ad-tech sector
- A culture that emphasizes honesty, collaboration, growth, and personal responsibility
- A competitive salary and opportunities to grow
- A promote-from-within culture and the chance to define your career growth
Working Hours: Full-time (40 hours/week) with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Performance Media Agency focused on helping clients grow their customer base by integrating the power of Tech & Data in Media
Company Size: Mid-sized (100-249 employees) with a global presence and a culture that emphasizes professional development and impact
Founded: Not specified, but has been recognized as "Built In Colorado’s “Best Places to Work” for the past four years in a row
Company Description:
- Delve is a global performance media agency that helps clients grow their customer base by integrating technology and data into their marketing strategies
- They deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale
- Delve connects the dots between data and technology in media by identifying clients' super fans, deterministically finding more of them, and converting them online in the most effective way
Company Specialties:
- Digital Marketing Management
- First-Party Data Science and Consulting
- Adtech/Martech Systems Integration & Reselling
Company Website: delve.com
ASSUMPTION: Delve is a well-established company with a strong focus on data-driven marketing and a commitment to helping clients achieve their business objectives.
📊 Role Analysis
Career Level: Mid-Senior level with opportunities for growth and mentorship
Reporting Structure: This role reports directly to the Head of Strategy & Operations, India
Work Arrangement: Remote OK, with a flexible work schedule and the opportunity to work from home or in one of Delve's global offices
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the company
- Opportunities to work with high-profile global clients and contribute to their success
- Chance to mentor junior team members and help them develop their skills and careers
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and contribute to their success while also growing professionally within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly with global offices in Boulder, Colorado; Warsaw; Minsk; and other locations
Office Location(s): Remote, India
Geographic Context:
- India is the world's second-largest internet market, with a rapidly growing digital economy
- The Indian advertising market is expected to reach INR 1.2 trillion by 2025, driven by digital media
- Delve's India office is part of the company's global expansion strategy, offering opportunities to work with international clients and teams
Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity to work remotely
ASSUMPTION: Working remotely for Delve offers the opportunity to collaborate with a global team and contribute to the company's international growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with the Head of Strategy & Operations, India, to discuss career growth and expectations
Key Assessment Areas:
- Technical expertise with Google Marketing Platform and Amazon DSP
- Analytical skills and ability to derive actionable insights from campaign data
- Client-facing communication and consultative skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Delve's values and work environment
Application Tips:
- Highlight your experience with Google Marketing Platform and Amazon DSP, and provide specific examples of successful programmatic advertising campaigns you've managed
- Tailor your resume to emphasize your analytical skills, client-facing communication, and problem-solving abilities
- Prepare a cover letter that demonstrates your understanding of Delve's business and your enthusiasm for the role
ATS Keywords: Google Marketing Platform, Amazon DSP, Programmatic Advertising, DV360, Campaign Manager 360, Search Ads 360, Analytical Skills, Client-Facing Communication, Problem-Solving, Project Management
ASSUMPTION: Delve's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company's long-term success.
🛠️ Tools & Technologies
- Google Marketing Platform (DV360, Campaign Manager 360, Search Ads 360)
- Amazon DSP
- Project management tools (e.g., ClickUp, Wrike)
- Data visualization and analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires a strong working knowledge of Google Marketing Platform and Amazon DSP, as well as familiarity with project management tools and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Honesty and transparency in all interactions
- Collaboration and teamwork to achieve common goals
- Growth and continuous learning to stay ahead of industry trends
- Personal responsibility and accountability for one's actions
Work Style:
- Results-driven and focused on delivering exceptional value to clients
- Adaptable and able to thrive in a fast-paced, dynamic work environment
- Strong communication and interpersonal skills to build and maintain effective working relationships
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in programmatic advertising?
- Can you provide an example of a time when you had to troubleshoot a complex technical issue for a client, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Delve values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing client expectations and ensuring satisfaction with support services
- Keeping up with the rapidly evolving digital advertising landscape and staying ahead of industry trends
- Balancing strategic planning and technical troubleshooting responsibilities
- Collaborating effectively with remote teams and clients across different time zones
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Programmatic Account Manager or Strategic Account Manager, but with a stronger focus on technical expertise and strategic guidance
- Compared to other roles in the digital advertising industry, this position offers a unique blend of technical, strategic, and client-facing responsibilities
- Career progression in this role may lead to senior strategy or management positions within Delve or other organizations
ASSUMPTION: This role offers a unique opportunity to develop technical expertise and strategic skills while working with a diverse range of clients and contributing to their success.
📝 Sample Projects
- Developing and executing a strategic programmatic advertising campaign for a global e-commerce client, resulting in a 25% increase in conversions and a 15% reduction in cost per acquisition
- Conducting a comprehensive audit of a client's Google Marketing Platform account and identifying opportunities for optimization and cost savings
- Creating and delivering a training session for a client's internal team on best practices for using DV360 and Campaign Manager 360
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to technical troubleshooting and client management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's clients in the current digital advertising landscape, and how can this role help address them?
- How does Delve support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how does it support remote workers?
- How does Delve measure the success of this role, and what key performance indicators (KPIs) will I be expected to track and optimize?
- What opportunities are there for collaboration with other teams and departments within Delve, and how can this role contribute to the company's overall success?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and show that you have done your research and are prepared to contribute to Delve's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with Google Marketing Platform and Amazon DSP, as well as your analytical skills, client-facing communication, and problem-solving abilities
- Prepare a cover letter that demonstrates your understanding of Delve's business and your enthusiasm for the role
- If you have relevant examples of programmatic advertising campaigns you've managed, include them in your application or be prepared to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
