Project Lead, Digital Marketing Analytics H/F

📌 Core Information

🔹 Job Title: Project Lead, Digital Marketing Analytics H/F

🔹 Company: Fifty-Five

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time, Remote

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Delivering consulting missions and developing recommendations based on clients' digital marketing challenges.
• Overseeing data collection implementation and identifying conversion optimization opportunities through data analysis.
• Managing a team of junior consultants.
• Collaborating with the Expertise & Innovation team.

ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong project management abilities. The ideal candidate will have experience in a similar role within a web or media agency, consulting, or technology firm.

📋 Key Responsibilities

✅ Deliver consulting missions and elaborate recommendations based on clients' digital marketing challenges.

✅ Control the implementation of data collection for clients, establish performance reports, and identify conversion optimization opportunities through data analysis and web testing.

✅ Develop operational expertise on digital marketing and media buying topics.

✅ Ensure the quality of all products delivered to clients.

✅ Manage a team of junior consultants.

ASSUMPTION: The role involves a mix of strategic consulting, data analysis, and team management. Strong communication skills and the ability to work well under pressure are essential.

🎯 Required Qualifications

Education: Master's degree from a top-tier business school or university.

Experience: 4 to 6 years of experience in a web or media agency, consulting, or technology firm.

Required Skills:

• Excellent communication skills (written and verbal) in French and English.
• Strong analytical and problem-solving skills.
• Proven project management experience in a business and technical context.
• Familiarity with digital marketing, media buying, and web testing concepts.
• Ability to work well under pressure and manage multiple projects simultaneously.

Preferred Skills:

• Experience with data analysis tools and techniques.
• Knowledge of the French market and local digital landscape.
• Familiarity with the Brandtech Group and Fifty-Five's services.

ASSUMPTION: Candidates should have a strong academic background and relevant work experience. Familiarity with the digital marketing industry and data analysis tools is a plus.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market standards for similar roles in Paris).

Benefits:

• Flexible telework policy.
• Restaurant tickets (MyEdenred) at €10 per day.
• Transport reimbursement (50% of the cost).
• Internal mobility opportunities and international mobility.
• Continuous training and development opportunities.
• Common onboarding week for new employees.
• Newly decorated offices with garden, terraces, ping-pong, baby-foot, and a relaxation room.
• Weekly afterworks and regular events organized by the CSE (yoga, football, oenology, salsa classes, etc.).
• Diversity and inclusion initiatives (DEI@55, Sustainability@55, Data Hive).

Working Hours: Full-time (35 hours/week) with flexible hours and remote work options.

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Paris. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Fifty-Five operates in the business consulting and services industry, focusing on data-driven marketing strategies for brands.

Company Size: Fifty-Five has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Fifty-Five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands' marketing strategies.

Company Description:

• Fifty-Five helps brands leverage data and technology to craft future-proof experiences.
• The company offers a combination of consulting, technical skills, and marketing understanding to provide high-value data-based services to its clients.
• Headquartered in Paris, Fifty-Five operates across three time zones from its 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore, and New York.

Company Specialties:

• Web & Media Analytics
• Online/offline attribution
• Customer Analytics
• Tracking
• Media-buying
• Webtesting (A/B, multivariate)
• Content optimization
• RTB
• SEM
• Dashboard
• Attribution
• Data solutions
• Data mining & Data Science
• Predictive Analytics

Company Website: http://www.fifty-five.com

ASSUMPTION: Fifty-Five's focus on data-driven marketing strategies and its international presence provide unique opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in digital marketing and consulting.

Reporting Structure: The Project Lead will report directly to the Consulting team's manager and collaborate with the Expertise & Innovation team.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary based on the company's policies and the employee's needs.

Growth Opportunities:

• Internal mobility opportunities and international mobility within the Brandtech Group.
• Continuous training and development opportunities to expand skills and knowledge.
• Potential career progression to senior roles within the Consulting team or other departments.

ASSUMPTION: The role offers opportunities for professional growth and development within a dynamic and international company.

🌍 Location & Work Environment

Office Type: Fifty-Five's Paris office is newly decorated with a garden, terraces, ping-pong, baby-foot, and a relaxation room, providing a modern and comfortable work environment.

Office Location(s): 5, Rue d'Athènes, Paris, Île-de-France 75009, FR

Geographic Context:

• Paris is a major European city with a vibrant digital marketing industry and a high quality of life.
• The Île-de-France region offers a wide range of cultural, historical, and recreational activities.
• France is a member of the European Union, with a strong economy and a well-established digital infrastructure.

Work Schedule: Full-time (35 hours/week) with flexible hours and remote work options.

ASSUMPTION: The Paris office provides a modern and comfortable work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's website or LinkedIn.
• Phone or video screening with the HR department.
• Technical interview with the Consulting team's manager or a senior consultant.
• Final interview with the Consulting team's director or another senior stakeholder.

Key Assessment Areas:

• Problem-solving skills and analytical thinking.
• Communication skills (written and verbal) in French and English.
• Project management experience and ability to work well under pressure.
• Familiarity with digital marketing, media buying, and web testing concepts.
• Cultural fit and alignment with Fifty-Five's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of digital marketing, data analysis, and project management concepts in your application materials.
• Showcase your ability to work well under pressure and manage multiple projects simultaneously.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit.

ATS Keywords: Digital Marketing, Data Analysis, Project Management, Consulting, Client Management, Media Buying, Web Testing, Conversion Optimization, Performance Reporting, Strategic Consulting, Problem Solving, English Proficiency

ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, Tableau, etc.).
• Project management tools (e.g., Asana, Trello, Jira, etc.).
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace, etc.).
• Digital marketing and media buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.).

ASSUMPTION: The specific tools and technologies required for this role may vary based on the client's needs and the projects assigned.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Fifty-Five strives for excellence in all aspects of its work, from data analysis to client relationships.
• Well-being: The company prioritizes the well-being of its employees, offering flexible work arrangements, continuous training, and a supportive work environment.
• Sharing: Fifty-Five fosters a culture of knowledge sharing and collaboration, both internally and with its clients.

Work Style:

• Dynamic and fast-paced work environment, with opportunities for growth and learning.
• Collaborative and supportive team culture, with a focus on collective success.
• Results-driven approach, with a strong emphasis on delivering high-quality work for clients.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, and are you comfortable managing multiple projects simultaneously?
• Are you a strong communicator, with excellent written and verbal skills in French and English?
• Do you have a proven track record of delivering high-quality work and achieving results in a consulting or project management role?
• Are you comfortable working with data analysis tools and digital marketing concepts?
• Do you align with Fifty-Five's values of excellence, well-being, and sharing?

ASSUMPTION: Candidates should assess their fit with Fifty-Five's values and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines.
• Working with diverse clients and adapting to their unique needs and preferences.
• Keeping up with the latest trends and developments in digital marketing and data analysis.
• Balancing strategic consulting and technical implementation responsibilities.
• Managing a team of junior consultants and ensuring their professional development.

ASSUMPTION: The role presents unique challenges and opportunities for growth and learning in a dynamic and international company.

📈 Similar Roles Comparison

• Compared to similar roles in digital marketing agencies or consulting firms, this role offers a more strategic focus and a broader range of responsibilities.
• Fifty-Five's international presence and diverse client base provide unique opportunities for growth and learning.
• Career progression in this role may lead to senior consulting or management positions within the Consulting team or other departments.

ASSUMPTION: This role offers a unique combination of strategic consulting, data analysis, and team management responsibilities, with opportunities for professional growth and development.

📝 Sample Projects

• Developing a comprehensive digital marketing strategy for a major retail client, including online/offline attribution and conversion optimization.
• Implementing a data-driven approach to media buying for a B2B client, improving ROI and driving brand awareness.
• Conducting a web testing campaign for an e-commerce client, optimizing the user experience and driving sales growth.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Project Lead in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and clients that the Consulting team works with?
• How does Fifty-Five support the professional development and growth of its employees?
• What is the team structure and dynamic within the Consulting team, and how does the Project Lead fit into this structure?
• How does Fifty-Five approach work-life balance and employee well-being?
• What are the key challenges and opportunities for growth in this role, and how does Fifty-Five support its employees in addressing these challenges?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Fifty-Five careers page.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of digital marketing, data analysis, and project management concepts.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit.
• If selected, participate in the phone or video screening, technical interview, and final interview stages of the application process.
• Follow up with the HR department or the Consulting team's manager after each interview stage to express your interest in the role and ask any questions you may have.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.