🔹 Job Title: PU Brand & Product Portfolio Manager
🔹 Company: bp
🔹 Location: Kuala Lumpur, Malaysia (with remote flexibility for Vietnam)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (office/remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across diverse markets and teams.
✅ Responsible for the brand P&Ls and delivering brand health and financial metrics
✅ Develops and drives marketing mix across the customer experience and purchase funnel
✅ Leads PU product portfolio in line with global brand architecture, proposition, and guardrails
✅ Ensures all brand communication to and through customers align with brand strategy and guidelines
✅ Drives global sponsorship assets in country and develops local sponsorships post signoffs
✅ Collaborates with markets on new product launch plans and gains alignment with global and hub teams
✅ Develops and activates social consumer communities via online and offline channels
✅ Provides inputs into global brand teams for ODIMS, especially during early stages based on consumer insights
✅ Operational lead on hub strategy development and works closely with hub marketing manager and country marketing managers
✅ Accountable for the allocation of brand ASP in conjunction with the country marketing manager
✅ Supports PU marketing manager with sales leadership on key brand activation programs
✅ Influences global marketing plans by providing objective evidence and support material
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and influencing skills.
Education: University degree in Marketing or related discipline
Experience: At least 10 years of experience in sales and marketing with B2C and B2B activation, leading marketing teams in a country and/or leading a brand globally or regionally
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in brand management, marketing activation, and team leadership, with a strong understanding of the oil and gas industry.
Salary Range: Based on industry standards for a senior marketing role in the oil and gas sector, the estimated salary range for this position is MYR 250,000 - 350,000 per annum (approximately USD 58,000 - 80,000).
Benefits:
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, with operations in over 70 countries.
Company Size: 10,001+ employees. As a large organization, bp offers extensive resources and opportunities for career growth.
Founded: 1909. bp has a rich history and a strong global presence, providing stability and security for its employees.
Company Description:
Company Specialties:
Company Website: http://www.bp.com
ASSUMPTION: Working at bp offers opportunities to gain global experience, develop leadership skills, and contribute to the company's sustainability goals.
Career Level: Senior. This role is suited for experienced marketing professionals looking to advance their careers in a global organization.
Reporting Structure: The PU Brand & Product Portfolio Manager reports directly to the Global PU Marketing Manager and works closely with country marketing managers and the global marketing team.
Work Arrangement: Hybrid (office/remote). This role offers flexibility to work from either Malaysia or Vietnam, with a hybrid work arrangement.
Growth Opportunities:
ASSUMPTION: This role provides a strong platform for career growth within bp's global marketing organization.
Office Type: bp's offices in Kuala Lumpur and Ho Chi Minh City offer modern, collaborative workspaces with state-of-the-art facilities.
Office Location(s): Kuala Lumpur, Malaysia, and Ho Chi Minh City, Vietnam
Geographic Context:
Work Schedule: Flexible, with a focus on results and delivery rather than hours worked
ASSUMPTION: Both Kuala Lumpur and Ho Chi Minh City offer vibrant, multicultural environments with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand management, marketing activation, customer segmentation, brand strategy, marketing mix, product portfolio, PUMR, ODI planning, global marketing, cross-functional collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for brand management and marketing.
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate a strong fit with bp's company values and work style to be successful in this role.
ASSUMPTION: These challenges require strong leadership, communication, and stakeholder management skills, as well as the ability to adapt and pivot in a dynamic work environment.
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role compared to other marketing positions.
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and deliverables for this role.
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the work environment and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.