Public Relations and Communications Assistant - Entry Level

📌 Core Information

🔹 Job Title: Public Relations and Communications Assistant - Entry Level

🔹 Company: IMS

🔹 Location: Livermore, California

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting live, interactive campaigns connecting brands with communities
• Hands-on experience in public relations, event marketing, and communications
• Collaborating with marketing and client teams to integrate PR strategies into branded activations
• Engaging event attendees and managing on-site event logistics
• Contributing fresh ideas to improve campaign impact and audience engagement

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain practical experience in public relations, event marketing, and communications within a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Assist with planning, coordinating, and executing public relations and event marketing campaigns

✅ Manage on-site event logistics to ensure seamless live experiences

✅ Collaborate closely with marketing and client teams to integrate PR strategies into branded activations

✅ Engage event attendees by delivering key messages with confidence and enthusiasm

✅ Develop and organize promotional materials, signage, and event visuals

✅ Track event attendance, performance metrics, and inventory; prepare detailed reports

✅ Maintain professional relationships with vendors, retail partners, and venue staff

✅ Contribute fresh ideas in brainstorming sessions to improve campaign impact

✅ Identify opportunities for enhancing audience engagement and campaign effectiveness

ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment with shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Experience: Entry-level or equivalent experience in PR, marketing, events, or customer service (0-2 years)

Required Skills:

• Strong verbal and written communication skills
• Self-motivated, detail-oriented, and highly organized
• Creative problem solver passionate about brand storytelling and event marketing
• Comfortable working flexible hours including evenings and weekends as needed
• Ability to work collaboratively in a team-driven environment

Preferred Skills:

• Previous experience in PR, marketing, events, or customer service
• Fluency in additional languages
• Experience with CRM software and event management tools

ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in the hiring process.

💰 Compensation & Benefits

Salary Range: $50,000 - $75,000 per year (based on industry standards for entry-level PR and communications roles in the San Francisco Bay Area)

Benefits:

• Healthcare & mental health support for work-life balance
• Profit sharing and uncapped earnings potential
• Training in sales, marketing, and public speaking for professional development
• Fast-tracked promotions for motivated team members
• Extensive nonprofit sales and fundraising training
• Exclusive employee discounts via Perks-at-Work program
• Referral bonuses for bringing in top talent
• Company-sponsored trips, annual retreats, and leadership events
• Gas stipends and travel reimbursement
• Paid travel to industry conferences and leadership retreats

Working Hours: Full-time (40 hours per week), with flexible hours including evenings and weekends as needed

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level roles in the San Francisco Bay Area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small, agile team with a focus on close collaboration and rapid decision-making)

Founded: 1996 (Over 25 years of experience in integrated marketing solutions)

Company Description:

• IMS supports customers seeking to expand their business in the US and promote sales in Japan and the US
• Utilizes a network with American sports organizations to develop advertising, marketing, and branding strategies
• Offers consulting services for various event sponsorships, TV programs, and backnet advertisements

Company Specialties:

• Integrated marketing solutions
• Event marketing and management
• Advertising and branding services
• Consulting and sales strategies

Company Website: www.imsmarketinginc.com

ASSUMPTION: IMS is a well-established company with a strong focus on integrated marketing solutions and a proven track record of success in the advertising services industry.

📊 Role Analysis

Career Level: Entry-level (This role is an excellent starting point for a career in public relations, event marketing, and communications)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Client Services team

Work Arrangement: On-site, with flexible hours including evenings and weekends as needed

Growth Opportunities:

• Clear career advancement pathway into campaign management and leadership roles
• Fast-tracked promotions for motivated team members
• Training in sales, marketing, and public speaking for professional development

ASSUMPTION: This role offers significant growth opportunities for motivated individuals looking to advance their careers in public relations, event marketing, and communications.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and team-driven work environment

Office Location(s): Livermore, California

Geographic Context:

• Livermore is located in the San Francisco Bay Area, offering a mix of urban and suburban living
• The area is known for its high quality of life, with a variety of cultural attractions, outdoor activities, and culinary experiences
• Livermore is conveniently located near major transportation hubs, making it easily accessible for commuters

Work Schedule: Full-time (40 hours per week), with flexible hours including evenings and weekends as needed

ASSUMPTION: The work environment at IMS is collaborative, fast-paced, and focused on close teamwork and rapid decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the Client Services team
• Final interview with the CEO

Key Assessment Areas:

• Communication skills (verbal and written)
• Organization and time management
• Creativity and problem-solving
• Adaptability and flexibility
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of public relations, event marketing, and communications in your application materials
• Showcase your enthusiasm for the role and the company by researching IMS and its clients

ATS Keywords: Public Relations, Communications, Event Marketing, Campaign Development, Brand Storytelling, Audience Engagement, Logistics Management, CRM, Event Management Tools

ASSUMPTION: The application process at IMS is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Event management tools (e.g., Eventbrite, Cvent)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with CRM software and event management tools is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Accountability
• Excellence

Work Style:

• Fast-paced and dynamic
• Team-driven and collaborative
• Adaptable and flexible
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working collaboratively with a team?
• Are you adaptable and comfortable managing shifting priorities and tight deadlines?
• Do you possess strong communication skills and the ability to engage diverse audiences?
• Are you passionate about brand storytelling and event marketing?

ASSUMPTION: IMS values candidates who are adaptable, collaborative, and passionate about public relations, event marketing, and communications. Successful candidates will demonstrate strong communication skills, creativity, and a willingness to learn and grow in the role.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working flexible hours including evenings and weekends as needed
• Adapting to shifting priorities and tight deadlines
• Developing strong relationships with vendors, retail partners, and venue staff

ASSUMPTION: The role may present challenges related to time management, adaptability, and working flexible hours. Successful candidates will be able to thrive in a fast-paced environment and manage shifting priorities effectively.

📈 Similar Roles Comparison

• This role focuses on entry-level public relations and event marketing, offering hands-on experience and a clear career advancement pathway
• Compared to related roles, this position offers a unique blend of public relations, event marketing, and communications experience within a dynamic, fast-paced environment
• Career paths in this field may include progression into campaign management, leadership roles, and specialized areas such as crisis communications, corporate communications, or event planning

ASSUMPTION: This role offers a unique blend of public relations, event marketing, and communications experience, setting it apart from related positions in the industry.

📝 Sample Projects

• Planning and executing a successful community event for a major client, including logistics management, promotional materials, and on-site engagement
• Developing and implementing a targeted PR campaign to raise brand awareness for a new product launch
• Collaborating with the marketing team to integrate PR strategies into a branded activation, resulting in increased audience engagement and campaign effectiveness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, highlighting the importance of strong communication skills, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to the overall success of the marketing and client services teams?
• What opportunities are there for growth and development within the company?
• How does IMS support work-life balance for its employees?
• Can you provide an example of a successful PR campaign or event executed by the team, and what made it effective?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities available in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work, such as successful PR campaigns, event management, or communications projects
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.