📌 Core Information
🔹 Job Title: Public Relations Intern
🔹 Company: TAPiO Management Advisory Sdn Bhd
🔹 Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
🔹 Job Type: Internship
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience in public relations, media relations, and communications strategies
- Assisting with drafting press releases, creating media lists, and monitoring press coverage
- Supporting the PR team with campaign execution and event planning
- Contributing to brand messaging and ensuring consistent communication with the public and media outlets
ASSUMPTION: This internship is designed to provide a well-rounded introduction to the PR industry, offering valuable experience in various aspects of public relations.
📋 Key Responsibilities
✅ Assisting with the creation of PR materials, such as press releases and media lists
✅ Managing social media content and ensuring consistent branding across platforms
✅ Conducting media outreach and building relationships with journalists and influencers
✅ Tracking and reporting on PR activities, including press coverage and social media engagement
✅ Helping with event planning and coordination for press events or media outreach
✅ Contributing to brand messaging and ensuring consistent communication with stakeholders
ASSUMPTION: The role may evolve based on the intern's skills and the team's needs, offering opportunities to learn and grow.
🎯 Required Qualifications
Education: Currently enrolled in a Bachelor’s or Master’s program in Public Relations, Communications, Journalism, Marketing, or a related field
Experience: No prior experience required, but relevant coursework or extracurricular activities would be an asset
Required Skills:
- Strong written and verbal communication skills in English
- Good understanding of social media platforms and digital communications
- Ability to work independently, handle multiple tasks, and meet deadlines
- Detail-oriented, creative, and eager to learn
Preferred Skills:
- Experience with media relations, press releases, or content writing
- Familiarity with media monitoring tools or social media analytics platforms
ASSUMPTION: While previous experience is not required, any relevant coursework or extracurricular activities would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: RM 1,500 - RM 2,500 per month (industry standard for entry-level PR internships in Kuala Lumpur)
Benefits:
- Valuable experience in a fast-paced communications environment
- Opportunity to work with a diverse range of clients and industries
- Potential for full-time employment after the internship, based on performance
Working Hours: 40 hours per week, Monday to Friday, with flexibility for event coverage as needed
ASSUMPTION: The salary range is based on industry standards for entry-level PR internships in Kuala Lumpur, with the assumption that the intern will be a full-time student and not expecting a full-time salary.
📌 Applicant Insights
🔍 Company Context
Industry: TAPiO Management Advisory specializes in assisting clients to settle or expand in the ASEAN region by utilizing Malaysia as a gateway. They focus on corporate performance improvement, regulatory and risk advisory, merger and acquisition, and strategic planning.
Company Size: TAPiO Management Advisory is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact on projects.
Founded: The company's founding date is not specified, but they have established themselves as a trusted advisor in the ASEAN region.
Company Description:
- TAPiO Management Advisory specializes in assisting businesses in establishing an effective presence in Asia
- The company collaborates closely with clients to develop successful strategies tailored to their specific objectives, strengths, and challenges
- They understand that expanding into Asia requires careful planning, strategic thought, and a comprehensive understanding of the region’s cultural and commercial landscape
Company Specialties:
- Corporate Performance Improvement
- Regulatory and Risk Advisory
- Merger and Acquisition
- Business Advisory
- Strategic Planning
- ASEAN
- Government Relations
- Intelligence Services
- Custom Market Research
- Malaysia as Gateway
- Feasibility Studies
- Flanders Investment and Trade Malaysia
- Petrochemical Investment
- Halal Market Research
- Market Entry Advice
- Industry Advice
- Asia Expansion Advice
- Europe Asia Relations
- Asia Expansion Strategies
- Emerging Technology
- and Asia Strategy
Company Website: https://www.tapio.my
ASSUMPTION: TAPiO Management Advisory's expertise in the ASEAN region and their focus on strategic planning make them an attractive choice for businesses looking to expand into Asia.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the PR team or the Communications Manager
Work Arrangement: On-site, full-time (40 hours per week), with flexibility for event coverage as needed
Growth Opportunities:
- Potential for full-time employment after the internship, based on performance
- Exposure to various aspects of public relations, offering a well-rounded learning experience
- Opportunity to work with a diverse range of clients and industries
ASSUMPTION: This internship is designed to provide valuable experience and help the intern develop essential skills for a career in public relations.
🌍 Location & Work Environment
Office Type: Modern office space in Ilham Tower, Kuala Lumpur
Office Location(s): Ilham Tower, No. 8, Jalan Binjai, Level 33, Kuala Lumpur, W.P Kuala Lumpur 50450, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural environment
- The city is a major commercial hub and a popular destination for expats and tourists
- Kuala Lumpur is well-connected by public transportation, with numerous shopping, dining, and entertainment options nearby
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event coverage as needed
ASSUMPTION: The work environment is fast-paced and dynamic, offering interns the opportunity to learn and grow in a professional setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Workable platform
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the PR team or Communications Manager to discuss the role and answer any questions
- Background check and reference verification for selected candidates
Key Assessment Areas:
- Communication skills, both written and verbal
- Understanding of social media platforms and digital communications
- Ability to work independently and manage multiple tasks
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of public relations and digital communications in your application materials
- Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company
ATS Keywords: Public Relations, Media Relations, Communications, Press Releases, Social Media, Content Writing, Event Planning, Campaign Execution, Detail-Oriented, Creative, Independent Work, Deadline Management, Proactive, Motivated, Eager to Learn
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Media monitoring tools (e.g., Mention, Brand24, Hootsuite)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and clients the intern works with.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Expertise: Demonstrating deep knowledge and experience in our areas of focus
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing creativity and continuous improvement
- Client-centric: Focusing on client needs and delivering exceptional service
Work Style:
- Fast-paced and dynamic, with a focus on meeting deadlines and delivering results
- Collaborative, with a strong emphasis on teamwork and communication
- Adaptable, with a willingness to learn and grow in a changing environment
- Client-focused, with a commitment to understanding and meeting client needs
Self-Assessment Questions:
- Do you share TAPiO Management Advisory's commitment to integrity and ethical standards?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong desire to learn and grow in a professional setting?
- Are you able to adapt to new situations and challenges with a positive attitude?
ASSUMPTION: TAPiO Management Advisory values candidates who are a strong cultural fit, with a commitment to their core values and a willingness to adapt to their work environment.
⚠️ Potential Challenges
- The intern may face a steep learning curve, as they gain exposure to various aspects of public relations
- The work environment may be fast-paced and demanding, requiring strong time management and organizational skills
- The intern may need to work flexible hours, including evenings and weekends, to support event coverage or client needs
- The intern may encounter cultural differences when working with diverse clients or stakeholders
ASSUMPTION: These challenges can be overcome with a strong commitment to learning, adaptability, and a willingness to seek guidance and support from the PR team.
📈 Similar Roles Comparison
- Unlike other entry-level PR roles, this internship offers exposure to a wide range of clients and industries, providing a well-rounded learning experience
- This role may have a stronger focus on event planning and coordination compared to other entry-level PR positions
- This internship offers the potential for full-time employment after the internship, based on performance, providing a clear career path for successful candidates
ASSUMPTION: While this role shares similarities with other entry-level PR positions, its unique focus on event planning and coordination, and the potential for full-time employment, sets it apart.
📝 Sample Projects
- Assisting with the planning and execution of a press conference for a major client announcement
- Creating and managing social media content for a client's campaign, including graphics and copy
- Researching and drafting a media list for an upcoming product launch
- Monitoring press coverage and preparing weekly reports for a client
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the specific projects may vary depending on the team's needs and the intern's skills.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in an intern for this role?
- How does this internship fit into the company's long-term hiring plans?
- What opportunities are there for professional development and growth during this internship?
- How does the PR team collaborate with other departments within the company?
- What are the biggest challenges facing the PR team currently, and how can this internship contribute to addressing them?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
