📌 Core Information
🔹 Job Title: Public Relations Intern: Spirits Team
🔹 Company: The Brand Guild
🔹 Location: New York, NY
🔹 Job Type: Internship
🔹 Category: Public Relations & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (1 day/week in office)
🚀 Job Overview
Key aspects of this role include:
- Working with the Spirits team on campaign creation and concept development
- Performing research on clients and brands
- Assisting in the creation of internal and external materials
- Coordinating media and influencer outreach
- Supporting the PR team with various tasks
ASSUMPTION: This internship is ideal for students or recent graduates seeking hands-on experience in public relations, particularly in the spirits industry.
📋 Key Responsibilities
✅ Perform and compile research on existing and potential clients and brands
✅ Assist with the creation of internal and external materials, such as pitches, media lists, and press reports
✅ Coordinate and send media and influencer mailers
✅ Perform other tasks as needed to support the PR team
ASSUMPTION: The intern will have the opportunity to work on campaigns for innovative, cutting-edge brands in the spirits space.
🎯 Required Qualifications
Education: Pursuing or recently completed a bachelor's degree in Public Relations, Communications, Marketing, or a related field
Experience: No professional experience required, but relevant coursework or extracurricular activities are a plus
Required Skills:
- Strong interest in current events, news, and brands
- Exemplary written and verbal communication skills
- Strong attention to detail
- Strong work ethic, with a positive attitude
- Solutions-oriented problem-solving skills
- Ability to work and thrive in a fast-paced environment
- Ability to work a minimum of 16 hours per week
Preferred Skills:
- Previous internship or work experience in public relations or a related field
- Knowledge of the spirits industry
ASSUMPTION: While previous experience is not required, candidates with relevant coursework or extracurricular activities may have an advantage.
💰 Compensation & Benefits
Salary Range: $2,500 stipend (paid in 2 installments)
Benefits:
- College credit (if applicable)
- Valuable hands-on experience in a fantastic work environment
Working Hours: Minimum of 16 hours per week, with at least one day in the office per week
ASSUMPTION: The stipend is intended to cover living expenses and other costs associated with the internship.
📌 Applicant Insights
🔍 Company Context
Industry: The Brand Guild is an integrated agency specializing in public relations, marketing, events, and creative services for brands seeking to grow their consumer base.
Company Size: Mid-sized (51-200 employees)
Founded: 2010
Company Description:
- Agency of choice for market makers and market leaders seeking to scale or reinvigorate their organizations
- Passionate team that relishes competition and goes all in with clients to achieve measurable results
- Bicoastal presence with headquarters in Washington, D.C. and an office in New York, NY
Company Specialties:
- Event conception and execution
- Marketing
- Public relations
- Social media
- Thought leadership
- Media training
- Crisis communications
- Brand strategy
- Creative services
Company Website: http://www.thebrandguild.com
ASSUMPTION: The Brand Guild's diverse range of services and expertise make it an attractive agency for brands across various industries.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: The intern will report directly to the Spirits team
Work Arrangement: Hybrid (1 day/week in office, remainder remote)
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to various aspects of public relations and the spirits industry
- Opportunity to work with high-profile clients
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in the public relations and spirits industries.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major hub for the public relations and marketing industries
- Access to various networking opportunities and industry events
- Diverse and vibrant cultural scene
Work Schedule: Minimum of 16 hours per week, with at least one day in the office per week
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring the intern has ample opportunity to collaborate with the team in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Background check (if applicable)
Key Assessment Areas:
- Communication skills
- Attention to detail
- Problem-solving abilities
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for the spirits industry and public relations
- Prepare questions to ask the interviewer about the role and the company
ATS Keywords: Public Relations, Intern, Spirits, Research, Campaigns, Communications, Marketing, Events, Creative
ASSUMPTION: Applicants should emphasize their strong communication skills, attention to detail, and enthusiasm for the spirits industry and public relations.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Social media platforms (Twitter, Instagram, Facebook)
- Media databases (Cision, Muck Rack)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the intern.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Competition
- Collaboration
- Results-driven
Work Style:
- Fast-paced
- Creative
- Team-oriented
- Adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, competitive environment?
- Are you passionate about current events, news, and brands?
- Can you work collaboratively with a team to achieve measurable results?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful internship experience.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic coursework
- Adapting to a fast-paced work environment
- Meeting the expectations of high-profile clients
- Navigating the spirits industry (if new to the sector)
ASSUMPTION: Applicants should be prepared to manage their time effectively and adapt to the agency's fast-paced environment.
📈 Similar Roles Comparison
- Unlike other PR internships, this role focuses specifically on the spirits industry
- Applicants can expect to work with cutting-edge, innovative brands
- This internship offers the opportunity to work with a diverse range of clients and gain valuable experience in various aspects of public relations
ASSUMPTION: Applicants should consider the unique aspects of this internship and how it compares to other PR internship opportunities.
📝 Sample Projects
- Researching and developing media lists for spirits clients
- Assisting in the creation of press materials, such as press releases and media alerts
- Coordinating media and influencer mailers for spirits brands
- Supporting the team in event planning and execution for spirits clients
ASSUMPTION: These sample projects provide a glimpse into the types of tasks the intern may be responsible for during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role?
- How does this internship fit into the overall goals of the Spirits team?
- What opportunities are there for growth and learning during this internship?
- How does The Brand Guild support the professional development of its interns?
- What is the company culture like, and how does it foster collaboration and creativity?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare questions to ask the interviewer about the role and the company
- Follow up with the hiring manager after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
