Public Relations Manager - Brands

📌 Core Information

🔹 Job Title: Public Relations Manager - Brands

🔹 Company: Burson

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: On-site

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing client relationships and integrated communication programs
• Supporting business development efforts
• Mentoring and coaching junior team members
• Providing strategic counsel and effective delegation

ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. It is ideal for experienced PR professionals looking to grow within a global communications leader.

📋 Key Responsibilities

✅ Stay current on clients’ businesses, industries, and competitors to develop comprehensive, strategic, and integrated communications programs

✅ Act as a day-to-day client leader and maintain clear communication channels between the client and the account team

✅ Oversee quality implementation for one or a group of accounts within time and budget constraints

✅ Manage client relationships and be the client’s key contact, counselor, and strategic thinker

✅ Make timely decisions and find solutions under tight deadlines

✅ Develop various types of materials such as Q&A, key messages, holding statements, press releases, etc.

✅ Support senior managers and leaders in resolving client issues

✅ Maintain strong rapport with journalists/bloggers/media members who cover clients’ industries and businesses

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong communication and interpersonal skills are crucial for success.

🎯 Required Qualifications

Education: University degree in Communications or a related discipline

Experience: 4+ years of experience in Public Relations, with prior work experience in Consumer, FMCG, Food, or wellness brands

Required Skills:

• Proven experience in Public Relations, with a focus on consumer brands
• Strong verbal and written communication skills
• Ability to manage multiple projects and meet deadlines
• Excellent interpersonal and stakeholder management skills
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience with crisis management
• Fluency in multiple languages
• Knowledge of industry-specific tools and platforms

ASSUMPTION: Candidates with a strong background in consumer PR and a proven track record of managing client relationships will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for experienced PR managers in India)

Benefits:

• Professional development opportunities
• Mentorship programs
• Tuition reimbursement
• Inclusive company culture

Working Hours: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for experienced PR managers in India. Actual compensation may vary based on skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Burson is a global leader in communications, specializing in creating value for clients through reputation management. They operate within the Public Relations and Communications Services industry.

Company Size: Burson has 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Burson was founded in 1953 and has since grown into a leading global communications agency.

Company Description:

• Burson is purpose-built to create value for clients through reputation management
• They reinvent how reputation creates competitive advantage for clients
• Burson offers a dynamic environment with robust benefits and people programs

Company Specialties:

• Public Relations
• Corporate Communications
• Crisis Management
• Branding

Company Website: www.bursonglobal.com

ASSUMPTION: Burson's global presence and extensive experience make it an attractive employer for PR professionals seeking to grow their careers in a reputable organization.

📊 Role Analysis

Career Level: This role is suitable for experienced PR professionals looking to advance their careers in a management capacity.

Reporting Structure: The Account Manager reports directly to the Account Director or Senior Account Director.

Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work depending on project requirements and company policies.

Growth Opportunities:

• Progression to Senior Account Manager or Account Director roles
• Expansion into other practice areas or offices within Burson
• Access to professional development opportunities and mentorship programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and develop their skills and expertise.

🌍 Location & Work Environment

Office Type: Burson's Gurugram office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT and commercial hub in India, with a vibrant business ecosystem
• The city offers ample opportunities for networking and professional growth
• Gurugram has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Full-time, with flexibility for project demands and potential overtime during busy periods

ASSUMPTION: The work environment at Burson's Gurugram office is dynamic and collaborative, with a strong focus on teamwork and client service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and presentation abilities
• Strategic thinking and problem-solving
• Client management and stakeholder relations
• Cultural fit and alignment with Burson's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your work and be ready to discuss your approach to PR challenges
• Research Burson and the client industries to demonstrate your understanding of the role and the company

ATS Keywords: Public Relations, Account Management, Client Relations, Strategic Communications, Integrated Communications, Brand Management, Consumer Brands, FMCG, Food, Wellness

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' communication skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Cision
• Muck Rack
• Hootsuite

ASSUMPTION: Burson uses industry-standard tools and platforms for PR and communications management. Proficiency in these tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on client service and results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating value for clients through reputation management?
• Do you possess strong communication skills and the ability to manage multiple projects?

ASSUMPTION: Burson values candidates who are proactive, collaborative, and results-driven, with a strong commitment to client service and integrity.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in client needs and market conditions
• Developing and maintaining strong relationships with journalists and media members

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a client-focused mindset.

📈 Similar Roles Comparison

• Compared to other Account Manager roles, this position places a stronger emphasis on strategic thinking and business development
• Burson's global presence and extensive experience set it apart from smaller, regional PR agencies
• This role offers significant growth potential, with opportunities to advance within the organization and develop expertise in specific practice areas

ASSUMPTION: Candidates should consider Burson's unique strengths and the specific requirements of this role when evaluating their fit and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive communications strategy for a consumer brand launch
• Managing a crisis communications response for a food safety incident
• Coordinating a multi-market media relations campaign for a wellness brand

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Account Manager role, requiring strong communication skills, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Account Management team?
• How does Burson support the professional development and growth of its Account Managers?
• What are the key priorities for this role in the first 90 days?
• How does Burson approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Burson's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on consumer PR and account management
• Prepare examples of your work and be ready to discuss your approach to PR challenges
• Research Burson and the client industries to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.