📌 Core Information
🔹 Job Title: Public Relations & Marketing Communications Assistant – Entry Level
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on training in public relations, marketing communications, and brand outreach
- Cross-functional experience across various departments and client accounts
- Direct mentorship from senior managers and potential career growth opportunities
- Collaboration with high-profile clients to support brand exposure, customer satisfaction, and in-store marketing campaigns
ASSUMPTION: This role is ideal for recent graduates, career changers, or individuals eager to learn and grow within the PR and marketing industry.
📋 Key Responsibilities
✅ Support and implement marketing and public relations strategies for key accounts
✅ Assist with in-store promotional events, ensuring smooth setup, operations, and tear-down
✅ Help develop and distribute branded marketing materials and promotional displays
✅ Track campaign effectiveness, customer engagement, and event success metrics
✅ Communicate directly with customers to build brand trust and awareness
✅ Build and maintain strong relationships with vendors, retail partners, and clients
✅ Collaborate with internal teams to optimize campaign performance
✅ Identify opportunities for innovation, efficiency, and improved customer experience
✅ Potential to move into campaign management or leadership roles based on performance
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple tasks and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: Entry-level; no prior experience in PR or marketing required
Required Skills:
- Strong interpersonal and organizational skills
- Clear and confident communication, both verbal and written
- Highly organized with excellent time management skills
- Adaptable and comfortable in a fast-paced, team-driven environment
- Eager to learn and take initiative
- Natural leadership potential with a positive, proactive mindset
Preferred Skills:
- Previous experience in public relations, marketing, or a related field
- Fluency in additional languages
ASSUMPTION: While no prior experience is required, candidates with relevant experience or skills may have an advantage in this competitive entry-level role.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year (based on industry standards for entry-level PR and marketing roles in Louisville, KY)
Benefits:
- Paid, hands-on training in public relations, marketing communications, and brand outreach
- Mentorship program with access to senior leadership
- Performance-based advancement and promotion opportunities
- Dynamic, supportive, and high-energy team culture
- Entry-level compensation plus performance incentives and bonuses
- Opportunities to travel for campaigns, conferences, and client events
- Clear career path toward management and beyond
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on campaign needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 1990
Company Description:
- New Catalyst Inc. is a marketing agency that helps clients develop more profitable customer relationships by combining intellectual curiosity, inquisitiveness, hardcore analytics, and measurement.
- The company takes a "Science + Soul" approach to improve clients' marketing efforts by yielding deeper insights that anticipate customers' needs better.
- New Catalyst Inc. works with a diverse range of clients, including AAA, ACI Worldwide, AMC Theatres, and American Family Insurance, among others.
Company Specialties:
- CRM
- Database Development
- Analytics
- Omnichannel Marketing
- Strategic Planning
- Creative Development
- Acquisition Programs
- Web Development
- Retention Programs
- Mobile Marketing
- Email Marketing
- Customer Journey Mapping
- Customer Experience Design
Company Website: http://www.newcatalystinc.com
ASSUMPTION: New Catalyst Inc. is a well-established agency with a strong reputation for delivering results and fostering employee growth.
📊 Role Analysis
Career Level: Entry-level, with potential for growth and advancement
Reporting Structure: This role reports directly to senior managers and works closely with various internal teams and clients
Work Arrangement: On-site, with opportunities for travel to attend campaigns, conferences, and client events
Growth Opportunities:
- Performance-based advancement and promotion opportunities
- Potential to move into campaign management or leadership roles
- Access to mentorship programs and senior leadership for professional development
ASSUMPTION: This entry-level role offers significant growth potential for motivated individuals eager to learn and succeed in the PR and marketing industry.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic, supportive, and high-energy team culture
Office Location(s): 110 Marina Drive, Rochester, NY 14626, US
Geographic Context:
- Louisville, KY, is the largest city in the state and offers a mix of urban and suburban living options
- The city is known for its vibrant arts scene, historic neighborhoods, and outdoor recreation opportunities
- Louisville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on campaign needs
ASSUMPTION: The work environment at New Catalyst Inc. is collaborative, fast-paced, and focused on helping employees grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills (both verbal and written)
- Organization and time management skills
- Adaptability and comfort in a fast-paced environment
- Initiative and leadership potential
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level PR and marketing role
- Demonstrate your enthusiasm for learning and growing within the industry
- Prepare examples of your communication, organization, and leadership skills to discuss during the interview
- Research New Catalyst Inc. and be ready to discuss how your background and skills make you a strong fit for the company and this role
ATS Keywords: Public Relations, Marketing Communications, Brand Exposure, Customer Satisfaction, Event Management, Campaign Tracking, Communication, Organization, Adaptability, Initiative, Leadership, Teamwork
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Results-driven and accountable
- Customer-focused and committed to excellence
- Adaptable and responsive to change
Work Style:
- Fast-paced and dynamic
- Results-oriented and focused on achieving client success
- Collaborative and supportive, with a strong team culture
- Adaptable and responsive to the evolving needs of clients and campaigns
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you eager to learn and take on new challenges?
- Do you have strong communication skills and the ability to build relationships with clients and team members?
- Are you committed to delivering results and exceeding client expectations?
ASSUMPTION: New Catalyst Inc. values employees who are adaptable, collaborative, and committed to delivering exceptional results for clients.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the evolving needs of clients and campaigns
- Building and maintaining strong relationships with vendors, retail partners, and clients
- Travel requirements for campaigns, conferences, and client events
- Meeting performance expectations and advancing within the company
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role offers a unique blend of hands-on training, cross-functional experience, and potential career growth opportunities
- Compared to other entry-level PR and marketing roles, this position provides a more comprehensive introduction to the industry and a clear path for advancement
- Career paths within New Catalyst Inc. may include progression to campaign management, leadership, or specialized roles within the agency
ASSUMPTION: This entry-level role offers a competitive advantage for candidates seeking a well-rounded introduction to the PR and marketing industry with clear growth opportunities.
📝 Sample Projects
- Supporting a high-profile client's in-store promotional event, from planning to execution and post-event analysis
- Developing and distributing branded marketing materials for a new product launch
- Tracking and analyzing campaign effectiveness to optimize performance and improve future strategies
ASSUMPTION: These sample projects demonstrate the hands-on, cross-functional nature of this entry-level role and the opportunity to make a significant impact on client success.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this entry-level position fit into the overall structure of the PR and marketing team?
- What opportunities are there for professional development and growth within the company?
- How does New Catalyst Inc. support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level PR and marketing role
- Prepare examples of your communication, organization, and leadership skills to discuss during the interview
- Research New Catalyst Inc. and be ready to discuss how your background and skills make you a strong fit for the company and this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
