📌 Core Information
🔹 Job Title: Head of Marketing Automation (w/m/d)
🔹 Company: PostFinance
🔹 Location: Bern / Homeoffice, CH
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic and operational development of marketing automation
- Coordinating virtual teams to develop and operate performant customer journeys
- Analyzing customer behavior and market trends to generate relevant insights
- Ensuring the stable operation and continuous improvement of marketing automation systems
- Fostering interdisciplinary collaboration and driving data-driven marketing across the organization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing automation tools and data analysis.
📋 Key Responsibilities
✅ Develop and implement effective automated customer journeys
✅ Lead and motivate virtual teams to achieve marketing automation goals
✅ Analyze customer data and market trends to create relevant segments and insights
✅ Ensure the stable operation and continuous improvement of marketing automation systems
✅ Collaborate with internal partners to create an integrated and efficient customer experience
✅ Contribute to the strategic direction of the marketing department
ASSUMPTION: This role requires strong leadership, project management, and data analysis skills.
🎯 Required Qualifications
Education: Higher education in Marketing, Business Informatics, Data Science, or Business Administration
Experience: Proven experience in marketing automation, CRM systems, and customer journeys
Required Skills:
- Proven leadership and team coordination skills
- Strong knowledge of marketing automation tools and CRM systems
- Experience in data analysis and reporting platforms
- Familiarity with data protection compliance (e.g., DSGVO, Data Clean Rooms)
- Open to new technologies and a pragmatic hands-on mentality
- Passion for data-driven decisions and customer-centric approaches
Preferred Skills:
- Additional qualifications in Digital Marketing or Marketing Automation
- Experience in managing cross-functional teams
ASSUMPTION: Candidates with a strong background in marketing automation and leadership experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (Based on experience and market standards for a Head of Marketing Automation role in Switzerland)
Benefits:
- Attractive benefits package
- Flexible working hours and remote work options
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for a Head of Marketing Automation role in Switzerland, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Large (1,001-5,000 employees)
Founded: 1868 (as part of Swiss Post)
Company Description:
- PostFinance is one of Switzerland’s leading retail financial institutions
- Focuses on innovation and driving the digitization of the Swiss financial sector
- Offers fresh solutions and smart money-related innovations to customers
Company Specialties:
- Retail banking
- Payment services
- Financial technology
Company Website: www.postfinance.ch
ASSUMPTION: PostFinance is a well-established financial institution with a strong focus on innovation and digital transformation.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Co-Leads of Marketing & Brand Experience
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential to shape the strategic direction of marketing automation
- Opportunities to collaborate with and learn from experienced marketing and IT professionals
- Chance to develop leadership and management skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a significant impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Bern, CH
Geographic Context:
- Bern is the capital city of Switzerland and offers a high quality of life
- The city is known for its cultural attractions, historical sites, and beautiful landscapes
- Bern is well-connected by public transportation, making it easy to commute from surrounding areas
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Leadership and management skills
- Technical expertise in marketing automation and data analysis
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and leadership
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for behavioral and situational interview questions focused on leadership and problem-solving
ATS Keywords: Marketing Automation, CRM Systems, Customer Journeys, Data-Based Segmentation, Data Analysis, Reporting Platforms, Leadership, Team Coordination, Interdisciplinary Collaboration, Data Protection Compliance, Digital Marketing, Customer Insights, Technology Adoption, Hands-On Mentality, Customer-Centric Approaches
ASSUMPTION: The application process will focus on assessing the candidate's leadership, technical, and strategic skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- SAS CI360
- BSI
- Data analysis and reporting platforms (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may evolve over time as the organization continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
Work Style:
- Agile and innovative
- Focused on driving progress and shaping the future of the Swiss financial sector
- Collaborative and inclusive, with a flat organizational structure
Self-Assessment Questions:
- Do you thrive in an agile and innovative work environment?
- Are you comfortable working in a flat organizational structure and collaborating with diverse teams?
- Do you have a customer-centric mindset and a passion for driving progress?
ASSUMPTION: Candidates who are comfortable working in an agile and innovative environment, and who share PostFinance's commitment to customer-centricity and driving progress, will be the best fit for this role.
⚠️ Potential Challenges
- Managing virtual teams and coordinating cross-functional projects
- Keeping up with the latest marketing automation trends and technologies
- Balancing the need for data-driven decision-making with the need for quick and agile execution
- Navigating a large and complex organization with a flat structure
ASSUMPTION: These challenges can be overcome by a strong leader with excellent communication, project management, and strategic thinking skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Manager or Director of Marketing Automation, but with a stronger focus on strategic leadership and cross-functional collaboration
- In the financial services industry, this role may have unique challenges and opportunities related to data protection and compliance
- Career progression may involve moving into a Chief Marketing Officer or similar senior leadership role
ASSUMPTION: This role offers a unique blend of strategic leadership, technical expertise, and cross-functional collaboration, making it distinct from similar roles in other industries or organizations.
📝 Sample Projects
- Developing and implementing a new customer journey to improve customer engagement and retention
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with IT and data analytics teams to optimize marketing automation systems and improve data quality
ASSUMPTION: These sample projects illustrate the strategic, technical, and collaborative nature of the role and the opportunities it presents for driving meaningful impact on the organization's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the strategic priorities for marketing automation in the next 1-2 years?
- How does this role collaborate with other departments, such as IT, data analytics, and sales?
- What is the company culture like, and how does this role contribute to maintaining and fostering that culture?
- What opportunities are there for professional development and growth within this role and the organization?
- How does the company support work-life balance, and what are the expectations for remote work?
ASSUMPTION: These questions will help candidates better understand the strategic priorities, organizational dynamics, and cultural fit of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on leadership, problem-solving, and strategic thinking
- Research PostFinance and the financial services industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
