📌 Core Information
🔹 Job Title: Pursuit Field Marketing Manager
🔹 Company: Kyndryl
🔹 Location: Rye Brook, NY, USA
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted marketing strategies to support sales teams in winning new business.
- Collaborating with sales teams to understand target markets, customer needs, and competitive landscape.
- Creating and managing marketing campaigns, including events, webinars, and digital marketing efforts.
- Analyzing market trends and customer insights to inform marketing strategies.
- Working independently and as part of a team to achieve marketing goals.
ASSUMPTION: This role requires a strategic thinker with strong analytical skills and the ability to work collaboratively across departments. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns in a B2B environment.
📋 Key Responsibilities
✅ Develop and implement field marketing plans to support sales pursuits and business development initiatives.
✅ Collaborate with sales teams to understand target markets, customer needs, and competitive landscape.
✅ Create and manage marketing campaigns, including events, webinars, and digital marketing efforts.
✅ Analyze market trends and customer insights to inform marketing strategies.
✅ Track and report on the effectiveness of marketing campaigns and adjust strategies as needed.
✅ Manage relationships with external vendors and partners to ensure successful execution of marketing activities.
✅ Provide training and support to sales teams on marketing tools and best practices.
✅ Maintain a deep understanding of industry trends and emerging technologies.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 5+ years of experience in field marketing, preferably in a B2B environment.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in marketing automation tools and CRM software.
- Willingness to travel as needed.
Preferred Skills:
- Advanced degree preferred.
ASSUMPTION: While an advanced degree is preferred, it is not a strict requirement for this role. Candidates with a Bachelor's degree and relevant experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,360 to $228,840 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience. For part-time roles, the compensation will be adjusted appropriately.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and inclusive work environment.
- The chance to work with a leading global IT services company.
Working Hours: 40 hours per week, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: Kyndryl operates in the IT Services and IT Consulting industry, providing mission-critical technology services to a wide range of clients, including many Fortune 100 companies.
Company Size: Kyndryl is a large company with over 10,000 employees worldwide. This means that there are ample opportunities for career growth and development within the organization.
Founded: Kyndryl was founded in 2021, making it a relatively new company in the IT services industry.
Company Description:
- Kyndryl designs, builds, manages, and modernizes the mission-critical technology systems that the world depends on every day.
- The company has a strong focus on diversity, inclusion, and belonging, with a commitment to creating a workplace where all employees can bring their whole selves to work.
- Kyndryl offers a comprehensive benefits package, including medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.
Company Specialties:
- Cloud Services for public cloud and private cloud
- Enterprise Data Services
- Security & Resiliency Services
- Enterprise Infrastructure Services
- Digital Workplace Services
- Infrastructure Management for Applications
Company Website: kyndryl.com
ASSUMPTION: Kyndryl's focus on diversity, inclusion, and belonging is a key aspect of its company culture and is an important consideration for job seekers who value a supportive and inclusive work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a minimum of 5 years of experience in field marketing.
Reporting Structure: The Pursuit Field Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is on-site, with the possibility of remote work as needed. The specific work arrangement will be determined based on business needs and the candidate's preferences.
Growth Opportunities:
- Opportunities for professional growth and development within the marketing department.
- Potential to take on additional responsibilities and advance to a leadership role within the organization.
- Chance to work with a wide range of clients and gain exposure to different industries and markets.
ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and the candidate's performance in the role.
🌍 Location & Work Environment
Office Type: Kyndryl's headquarters is located in New York City, with additional offices worldwide. The specific office location for this role is in Rye Brook, NY.
Office Location(s): Rye Brook, NY, USA
Geographic Context:
- Rye Brook is a suburb of New York City, located approximately 30 miles north of Manhattan.
- The area offers a mix of urban and suburban living, with easy access to public transportation and a variety of amenities.
- The cost of living in Rye Brook is generally higher than the national average.
Work Schedule: The work schedule for this role is Monday through Friday, with the possibility of occasional weekend or evening work as needed.
ASSUMPTION: The work schedule and arrangement for this role may be subject to change based on business needs and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Head of Marketing or a similar role
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision making
- Communication and interpersonal skills
- Collaboration and teamwork
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your marketing strategy and campaign development experience in detail.
- Research Kyndryl's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Field Marketing, B2B Marketing, Marketing Strategy, Campaign Development, Analytical Skills, CRM Software, Marketing Automation, Sales Support, Customer Insights, Market Trends
ASSUMPTION: The interview process and assessment areas listed above are subject to change based on business needs and the specific requirements of the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and the specific requirements of the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with a diverse team of stakeholders?
- Do you have a strong attention to detail and a data-driven approach to decision making?
- Are you able to adapt to changing priorities and work arrangements as needed?
ASSUMPTION: The cultural fit considerations listed above are subject to change based on business needs and the specific requirements of the role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility.
- Collaborating with a diverse team of stakeholders may require strong communication and interpersonal skills.
- Analyzing market trends and customer insights may require a strong attention to detail and a data-driven approach to decision making.
- Occasional travel may be required to support sales pursuits and business development initiatives.
ASSUMPTION: The potential challenges listed above are subject to change based on business needs and the specific requirements of the role.
📈 Similar Roles Comparison
- This role is similar to other field marketing roles in the IT services industry, but may require more frequent collaboration with sales teams and a greater focus on supporting new business development.
- The IT services industry is highly competitive, with a wide range of companies offering similar services to Kyndryl.
- Career paths in field marketing may vary depending on the specific industry and company, but typically involve progression to leadership roles within the marketing department or related fields.
ASSUMPTION: The role comparison listed above is subject to change based on business needs and the specific requirements of the role.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to support a major sales pursuit in the financial services industry.
- Analyzing market trends and customer insights to inform the development of a new marketing strategy for a growing technology startup.
- Collaborating with sales teams to create and deliver a series of customer-facing events to showcase Kyndryl's latest technology offerings.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of projects that may be required in this role, but are subject to change based on business needs and the specific requirements of the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how it may vary based on business needs?
- How does the marketing department collaborate with other departments within the organization, such as sales and product development?
- What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
- How does Kyndryl support work-life balance for its employees, particularly in a role that may require occasional travel?
- What is the company's approach to diversity, inclusion, and belonging, and how is it reflected in the day-to-day work environment?
ASSUMPTION: The key questions listed above are intended to help you better understand the role and the company culture, but are subject to change based on business needs and the specific requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for your interview by researching Kyndryl's company culture and values, and practicing your responses to common interview questions.
- If selected for the final interview, be prepared to present a sample marketing campaign or project that demonstrates your strategic thinking and execution skills.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
