📌 Core Information
🔹 Job Title: Real Estate SEO Specialist
🔹 Company: Hire Overseas
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & SEO
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Driving high-value traffic to real estate platforms through local SEO strategies
- Optimizing Google My Business listings, local keywords, and real estate content
- Creating or advising on neighborhood guides, listings pages, and blog content
- Ensuring on-site optimization and tracking local visibility metrics
ASSUMPTION: This role requires a balance of technical SEO skills and a deep understanding of real estate user behavior to drive meaningful results.
📋 Key Responsibilities
✅ Optimize GMB listings, local keywords, and real estate content to improve local search visibility
✅ Create or advise on neighborhood guides, listings pages, and blog content to engage users and drive conversions
✅ Ensure schema, URLs, tags, and property details are optimized for better crawlability and indexing
✅ Measure rankings, calls, form fills, and local visibility metrics to track performance and make data-driven optimizations
ASSUMPTION: Success in this role will be measured by increases in local search rankings, organic traffic, and lead generation for real estate clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of SEO experience, ideally in real estate or local service industries
Required Skills:
- Proficient in Google Analytics, Search Console, Ahrefs, or SEMrush
- Familiar with GMB optimization, location pages, and local link-building
- Understands real estate user search behavior and conversion optimization
Preferred Skills:
- Experience with IDX websites or real estate platforms
ASSUMPTION: Candidates with a proven track record in local SEO and real estate marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $50,000 USD per year (Based on industry standards for mid-level SEO specialists in the Philippines)
Benefits:
- Paid in USD every 15th and 30th of the month
- Up to 14 days of Paid Time Off annually, from Day 1
- Observance of Philippine Regular Holidays (flexible based on your location)
- 100% remote work
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hire Overseas is a global recruitment agency specializing in connecting overseas talent with remote job opportunities.
Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact.
Founded: 2015 - Hire Overseas has been connecting remote workers with global companies for over a decade.
Company Description:
- Focuses on matching skilled professionals with remote job opportunities in various industries
- Offers a comprehensive selection process to ensure the right fit for both candidates and clients
- Provides perks and benefits to support work-life balance and employee well-being
Company Specialties:
- Remote recruitment
- Global talent acquisition
- Virtual job placement
Company Website: hireoverseas.com
ASSUMPTION: Hire Overseas' remote-focused approach allows for flexibility and work-life balance, making it an attractive option for candidates seeking global career opportunities.
📊 Role Analysis
Career Level: Mid-Level - This role offers an opportunity to grow and develop SEO skills within the real estate industry.
Reporting Structure: The Real Estate SEO Specialist will report directly to the SEO Manager or a similar role within the client's organization.
Work Arrangement: 100% Remote - This role can be performed from anywhere in the world, with a focus on asynchronous communication and results-driven work.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the SEO team
- Opportunity to work with diverse clients and gain experience in various real estate markets
- Chance to develop leadership skills by mentoring junior team members
ASSUMPTION: Success in this role may lead to career advancement opportunities within the SEO team or other departments at Hire Overseas.
🌍 Location & Work Environment
Office Type: 100% Remote - No physical office required; work from anywhere with a stable internet connection.
Office Location(s): N/A - This role can be performed from anywhere in the world.
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) year-round
- The country has a rich cultural heritage and is known for its friendly and welcoming people
- The official languages are Filipino and English, with English being widely spoken
Work Schedule: Flexible, with a focus on results and asynchronous communication
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within the Philippines or abroad.
💼 Interview & Application Insights
Typical Process:
- Initial Application - Submit your application and complete prequalifying questions
- Video Introduction - Record a brief one-way video introduction to showcase your communication skills
- Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
- Recruitment Interview - Initial screening with the talent team
- Executive Interview - Meet with senior leadership to discuss role alignment
- Client Interview - Final interview with the client team you'd be supporting
- Job Offer - Successful candidates receive a formal offer to join the team
Key Assessment Areas:
- SEO knowledge and experience
- Real estate industry understanding
- Communication and collaboration skills
- Cultural fit with the Hire Overseas team and client organization
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and real estate industry knowledge
- Prepare a case study or example of local SEO success in real estate to demonstrate your skills
- Show enthusiasm for the role and the opportunity to work with real estate clients
ATS Keywords: SEO, Local SEO, Real Estate SEO, GMB Optimization, Local Keywords, Real Estate Content, Schema, URLs, Tags, Property Details, Local Link-Building, Google Analytics, Search Console, Ahrefs, SEMrush
ASSUMPTION: The application process is designed to evaluate candidates' skills, cultural fit, and alignment with the role and client organization.
🛠️ Tools & Technologies
- Google My Business (GMB)
- Google Analytics
- Google Search Console
- Ahrefs
- SEMrush
- SEO platforms (e.g., Moz, BrightLocal)
- Real estate platforms (e.g., Zillow, Realtor.com, IDX)
ASSUMPTION: Familiarity with industry-standard SEO tools and real estate platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Global perspective
- Customer focus
- Integrity
- Collaboration
- Continuous learning
Work Style:
- Results-driven
- Adaptable
- Strong communication skills
- Ability to work independently and in a team environment
- Cultural sensitivity and awareness
Self-Assessment Questions:
- How do your personal values align with Hire Overseas' company values?
- How do you approach working with diverse teams and clients from different cultural backgrounds?
- What is your preferred work style, and how does it fit with the role's requirements?
ASSUMPTION: Cultural fit is essential for success in this role, as the Real Estate SEO Specialist will work with diverse clients and teams across various real estate markets.
⚠️ Potential Challenges
- Managing multiple client projects and priorities
- Keeping up with industry trends and algorithm changes in SEO
- Adapting to different client communication styles and work cultures
- Overcoming time zone differences when working with global clients
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses specifically on real estate and local SEO strategies
- Real estate SEO specialists may have more opportunities to work with local businesses and communities
- Career progression may involve moving into a more specialized or management role within the SEO team
ASSUMPTION: This role offers a unique blend of SEO and real estate industry experience, providing a strong foundation for career growth in digital marketing.
📝 Sample Projects
- Optimizing a real estate platform's local search visibility to increase organic traffic and lead generation
- Creating neighborhood guides and blog content to engage users and drive conversions
- Implementing schema markup and other on-site optimizations to improve crawlability and indexing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact a Real Estate SEO Specialist can have on a client's business.
❓ Key Questions to Ask During Interview
- What are the primary goals and objectives for this role in the first 90 days?
- How does the SEO team collaborate with other departments, such as content and design?
- What opportunities are there for professional development and growth within the SEO team?
- How does Hire Overseas support work-life balance for remote employees?
- What is the typical onboarding process for new team members, and how will I be integrated into the team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and real estate industry knowledge
- Prepare a case study or example of local SEO success in real estate to demonstrate your skills
- Follow up with Hire Overseas one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
