📌 Core Information
🔹 Job Title: Refrigeration Product Line Marketing Intern
🔹 Company: GE Appliances, a Haier company
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience in product marketing within the appliance industry
- Focusing on consumer behavior and enhancing online presence for refrigeration products
- Collaborating with cross-functional teams and agency partners to develop improved strategies
- Contributing to various projects related to product launches and OTA feature updates
ASSUMPTION: This internship is designed to provide a well-rounded experience in product marketing, with a focus on digital UX and consumer behavior in the refrigeration product line.
📋 Key Responsibilities
✅ Conduct market research and analyze competitive products and market trends
✅ Enhance online presence for refrigeration products, including optimizing landing pages
✅ Develop sales and marketing tools to support product launches and ongoing marketing efforts
✅ Collaborate with cross-functional teams and agency partners to develop improved strategies
✅ Participate in discovery meetings and brainstorm sessions to generate innovative marketing ideas
ASSUMPTION: The intern will be expected to work independently and collaboratively in a fast-paced environment, with a focus on learning and project-based work.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree in Marketing, Business, Communications, or a related field
Experience: None specified (entry-level position)
Required Skills:
- Strong analytical, research, and critical thinking skills
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Familiarity with digital marketing concepts and social media platforms
Preferred Skills:
- Interest in the appliance industry and smart home technology
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in product marketing, market research, and consumer behavior to succeed in this role.
💰 Compensation & Benefits
Salary Range: $15-18 per hour (based on industry standards for internships in the marketing field)
Benefits:
- Paid internship with 40 hours per week
- Opportunity to work on-site at GE Appliances in Louisville, KY
Working Hours: 40 hours per week, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships. The internship is paid, with a set schedule and no mention of additional benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Appliances)
Company Size: 10,001+ employees (Enterprise)
Founded: 1904
Company Description:
- GE Appliances is a leading U.S. manufacturer of home appliances, with a strong focus on innovation and customer satisfaction
- The company offers a wide range of products under various brands, including Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™
- GE Appliances is committed to creating a diverse and inclusive work environment, with a focus on fostering an environment where all voices are heard and valued
Company Specialties:
- Appliance parts and service
- Selling home appliances to builders, remodelers, and building distributors
- Solutions for all home appliances needs and specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company in the appliance industry, with a strong focus on innovation and customer satisfaction. The company is committed to creating a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Refrigeration Product Line Marketing team
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Opportunities to learn and gain experience in various aspects of product marketing
ASSUMPTION: This internship is designed to provide a well-rounded experience in product marketing, with the potential for growth opportunities within the company.
🌍 Location & Work Environment
Office Type: On-site (Appliance Park, Louisville, KY)
Office Location(s): Appliance Park, Louisville, KY
Geographic Context:
- Louisville, KY is located in the northern part of the state, along the Ohio River
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Louisville is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The work environment is on-site, with a standard workweek and the opportunity to work in a collaborative and innovative setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication skills, both written and verbal
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your interest in the appliance industry and product marketing
- Showcase your ability to work independently and collaboratively in a fast-paced environment
ATS Keywords: Marketing intern, product marketing, consumer behavior, digital UX, refrigeration products, market research, cross-functional teams, agency partners, innovative strategies
ASSUMPTION: The application process is typical for an internship, with a focus on assessing the candidate's skills, experiences, and cultural fit. The company may use an Applicant Tracking System (ATS) to filter and rank candidates based on relevant keywords.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (for digital marketing research and content creation)
- AI-powered tools for analyzing customer feedback and market trends
ASSUMPTION: The intern will be expected to use various tools and technologies to conduct market research, analyze data, and create marketing content.
👔 Cultural Fit Considerations
Company Values:
- Zero Distance: A commitment to fostering an environment where all voices are heard, valued, and encouraged to contribute
- Inclusion and Diversity: A dedication to creating solutions that empower colleagues, strengthen communities, and reflect the diversity of the communities served
- Belonging, Purpose, and Engagement: A focus on cultivating a culture of engagement, belonging, and connection
Work Style:
- Collaborative: The intern will work closely with cross-functional teams and agency partners
- Innovative: The intern will contribute to brainstorm sessions and generate new marketing ideas
- Fast-paced: The intern will work in a dynamic environment with a focus on learning and project-based work
Self-Assessment Questions:
- How do you align with GE Appliances' Zero Distance philosophy and commitment to inclusion and diversity?
- How comfortable are you working in a fast-paced, collaborative environment with a focus on innovation and learning?
- How do you approach generating new marketing ideas and strategies in a team setting?
ASSUMPTION: GE Appliances places a strong emphasis on cultural fit, with a focus on fostering an inclusive and innovative work environment.
⚠️ Potential Challenges
- Balancing learning and project-based work in a fast-paced environment
- Adapting to a new work environment and team dynamics
- Managing multiple projects and deadlines simultaneously
- Navigating a large organization and understanding the various teams and stakeholders involved in product marketing
ASSUMPTION: The intern may face challenges balancing learning and project-based work, adapting to a new work environment, and managing multiple projects and deadlines. However, these challenges can also provide opportunities for growth and development.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on the appliance industry and consumer behavior related to refrigeration products
- Industry-specific context: The appliance industry is competitive and fast-paced, with a focus on innovation and customer satisfaction
- Career path comparison: This internship can lead to full-time employment in product marketing, with opportunities for growth and advancement within the company
ASSUMPTION: This role is unique in its focus on the appliance industry and consumer behavior related to refrigeration products. However, it shares similarities with other marketing internships in terms of skills and experiences required.
📝 Sample Projects
- Conducting market research and analyzing competitive products and market trends in the refrigeration industry
- Developing sales and marketing tools to support the launch and ongoing marketing of digital UX features for refrigeration products
- Collaborating with cross-functional teams and agency partners to develop improved strategies for engaging consumers in OTA feature updates
ASSUMPTION: The intern will have the opportunity to work on various projects related to product marketing, with a focus on consumer behavior and digital UX in the refrigeration industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how will my work contribute to the team's overall goals?
- How does this internship fit into the company's long-term marketing strategy for refrigeration products?
- What opportunities are there for growth and development within the company after the internship?
- How does the team collaborate with other departments and agency partners to develop and implement marketing strategies?
- What is the company's approach to fostering an inclusive and innovative work environment?
ASSUMPTION: Asking these questions can help the candidate better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as marketing plans or research projects, to showcase your skills and abilities
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
