📌 Core Information
🔹 Job Title: Region Product Marketing Manager
🔹 Company: CNH
🔹 Location: Stuttgart, Baden-Württemberg, Germany & Modena, Emilia-Romagna, Italy
🔹 Job Type: On-site
🔹 Category: Machinery Manufacturing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of precision technology product and dealer business experts
- Driving precision ag technology product adoption and utilization
- Managing end-to-end customer-centric go-to-market product launch plans
- Supporting new product opportunity requests and cross-functional collaboration
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and stakeholders.
📋 Key Responsibilities
✅ Manage and provide leadership direction to a team of precision Ag experts for their respective region
✅ Drive precision ag technology product adoption and utilization for current and future products
✅ Manage end-to-end customer-centric go-to-market product launch plans for new products
✅ Support new product opportunity requests working alongside a cross-functional team
✅ Lead key communication touch points that articulate current and future tech stack plans
✅ Discover opportunities in all marketing channels to promote CNH precision technology
✅ Develop and execute dealer network precision ag readiness plans that align to the brands vision
✅ Work cross-functionally with Product Management and Product Specialists to ensure projects in development align with customer needs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 8+ years in product marketing, or product management, with 8+ years in leading or working in a cross-functional team to develop and launch new products, and 2+ years developing new processes, tools, and/or capabilities
Required Skills:
- Broad-based business, sales, and marketing skills
- Strong interpersonal communication, negotiation, and conflict resolution skills
- Proficient in handling multiple projects and/or tasks
- Knowledge about Ag markets, dealer channels, and customer segments
- Leverage data to drive decisions, actions, and results
- Awareness of stage gate and Agile methodology
Preferred Skills:
- Experience working in a global environment, with an understanding of cross-cultural communication
ASSUMPTION: This role requires a well-rounded professional with a strong background in product marketing and management, as well as experience leading cross-functional teams.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and location)
Benefits:
- Health insurance and pension plans
- Employee discounts on CNH products
- Opportunities for professional development and growth
- Global career opportunities within CNH
Working Hours: Full-time, with flexible hours and potential for hybrid work
ASSUMPTION: Salary range is estimated based on industry standards for similar roles and experience levels in Germany and Italy.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, focusing on agricultural and construction equipment
Company Size: 10,001+ employees, providing a large, global network of opportunities
Founded: 1999 (as CNH Industrial, following a merger between Case Corporation and New Holland NV)
Company Description:
- CNH is a world-class equipment, technology, and services company
- Operates commercially through its brand portfolio, including Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment
- Focuses on empowering customers to grow and build a better world
Company Specialties:
- Agricultural Equipment
- Construction Equipment
- Parts & Service
- Manufacturing
- Financial Services
- Product support
- Worldwide Dealer network
- and Capital
Company Website: http://www.CNH.com
ASSUMPTION: CNH's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a global or executive role
Reporting Structure: This role reports directly to the Global Product Marketing Manager and oversees a team of precision technology product and dealer business experts
Work Arrangement: On-site, with potential for hybrid work (depending on team and project needs)
Growth Opportunities:
- Potential to take on global responsibilities as the company expands
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop leadership and mentoring skills by managing a team
ASSUMPTION: This role offers significant growth potential within CNH's global organization.
🌍 Location & Work Environment
Office Type: CNH's offices are modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Stuttgart, Germany & Modena, Italy
Geographic Context:
- Stuttgart: Located in the southwest of Germany, Stuttgart is known for its vibrant culture, rich history, and strong economy
- Modena: Situated in the northern part of Italy, Modena is famous for its food, motorsports, and historic architecture
Work Schedule: Full-time, with flexible hours and potential for hybrid work
ASSUMPTION: Both locations offer a high quality of life, with vibrant cultures and strong economies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Leadership and team management abilities
- Cross-functional collaboration and communication
- Industry knowledge and market trends
Application Tips:
- Highlight your experience in product marketing, management, and cross-functional team leadership
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful product launches or marketing campaigns you've led
ATS Keywords: Product Marketing, Product Management, Cross-Functional Teams, Ag Markets, Dealer Channels, Customer Segments, Data-Driven Decisions, Stage Gate, Agile Methodology
ASSUMPTION: CNH's application process is designed to assess your skills, experiences, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in using various tools and technologies to manage projects, analyze data, and communicate effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Productivity
- Collaboration
- Customer focus
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody CNH's core values in your work?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you stay organized and manage multiple projects or tasks?
ASSUMPTION: CNH values candidates who align with their core values and can thrive in a collaborative, global work environment.
⚠️ Potential Challenges
- Managing a team across multiple locations and time zones
- Balancing multiple projects and priorities
- Adapting to a dynamic and evolving market
- Working with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Regional Product Manager or a Senior Product Marketing Manager, but with a focus on precision ag technology and a broader scope of responsibilities
- CNH's global presence offers more opportunities for career growth and development compared to smaller organizations
- This role may have more cross-functional collaboration and leadership responsibilities than similar roles in other companies
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new precision ag technology product
- Conducting market research and analysis to identify trends and opportunities in the precision ag technology market
- Managing a cross-functional team to launch a new product or feature, from concept to delivery
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term strategy for precision ag technology?
- What are the biggest challenges facing the precision ag technology market, and how can this role address them?
- How does CNH support the professional development and growth of its employees?
- What are the expectations for this role in the first 90 days, and how will success be measured?
- How does CNH foster a culture of innovation and collaboration?
ASSUMPTION: These questions demonstrate your interest in the role, company, and industry, and help you assess the fit between your skills, experiences, and the position's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing, management, and cross-functional team leadership
- Prepare examples of successful product launches or marketing campaigns you've led
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
