Regional Account Director, Sales (Tech & Durables)

📌 Core Information

🔹 Job Title: Regional Account Director, Sales (Tech & Durables)

🔹 Company: NielsenIQ

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Sales & Business Development

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving regional sales targets and managing accounts with new and existing China regional headquartered clients
• Strategizing business selling approaches with a focus on the Tech & Durables industry
• Identifying and developing growth opportunity values using GfK tracking data based on client needs
• Collaborating with global and regional teams to ensure powerful proposals and presentations are delivered

ASSUMPTION: This role requires a strong understanding of the Tech & Durables industry and the ability to build and maintain excellent relationships with key decision-makers within existing and potential clients.

📋 Key Responsibilities

✅ Achieve regional sales targets and manage accounts with new and existing China regional headquartered clients

✅ Strategize the business selling approach with a focus on the Tech & Durables industry

✅ Identify and develop growth opportunity values using GfK tracking data based on client needs

✅ Analyze and present data and findings to create a need to increase selling opportunities

✅ Proactively lead and support regional and local pitches to ensure powerful proposals and presentations are delivered

✅ Establish and maintain excellent relationships with key decision-makers within existing and potential clients

✅ Build and maintain C-suite level engagement to increase upsell opportunities

✅ Develop and maintain access to senior stakeholders with regional budget sign-off

✅ Identify potential problems and propose proactive solutions to meet client needs

ASSUMPTION: The role involves a high degree of complexity, requiring strong problem-solving skills and the ability to quickly grasp and understand markets, methodologies, and techniques.

🎯 Required Qualifications

Education: Bachelor's Degree preferably in Business/Market Research/Statistics

Experience: Minimum of 5 years in the research industry, preferably within the technical consumer goods industry

Required Skills:

• Proficient in Mandarin and English. Knowledge of Asian Language will be an advantage
• Strong track record in business development in a highly complex data environment and consultancy
• Ability to quickly grasp and understand markets, methodologies, and techniques
• Good organiser with the ability to prioritise and multi-task
• Excellent sales/negotiation skills and a hunger to develop new business
• Good interpersonal and relationship building skills (internal, external, and cross-cultural)
• Problem solving skills
• Good verbal and presentation skills
• Business oriented skill, Excellent track record in business development
• Able to communicate effectively with all levels

Preferred Skills:

• Knowledge of the Tech & Durables industry
• Experience working with China regional headquartered clients

ASSUMPTION: Given the specific industry focus and regional requirements, candidates with relevant industry experience and language skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between RM 250,000 and RM 350,000 per annum, based on industry standards for mid-senior level sales roles in Kuala Lumpur. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet deadlines or client needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With operations in over 100 markets, covering more than 90% of the world's population, NielsenIQ is an Advent International portfolio company.

Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: NielsenIQ was founded in 1923 and has since grown to become a global leader in consumer intelligence, combining with GfK in 2023 to create an unparalleled global reach.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth
• The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms
• NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets it measures within its own workforce, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ's global presence and extensive industry knowledge make it an attractive employer for candidates seeking to grow their careers in consumer intelligence and data analytics.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong track record in business development and a deep understanding of the Tech & Durables industry.

Reporting Structure: The Regional Account Director reports directly to the Global Head of China Accounts and collaborates with regional and local sales leaders and vertical leaders to ensure business has a clear understanding of revenue forecasts, major opportunities, and customer satisfaction.

Work Arrangement: This is an on-site role based in Kuala Lumpur, Malaysia, with occasional travel required to meet with clients and attend industry events.

Growth Opportunities:

• Progression to a global or regional leadership role within the sales organization
• Expansion of responsibilities to include additional industries or regions
• Development of expertise in data analytics and consumer insights

ASSUMPTION: Given NielsenIQ's global presence and diverse range of services, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: NielsenIQ's Kuala Lumpur office is a modern, collaborative workspace with a flexible working environment.

Office Location(s): Unit 18.01 & Unit 18.02, Level 18, Mercu 3 KL Eco City, No.3 Jalan Bangsar, Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a multicultural city with a vibrant business environment, offering a high quality of life and numerous amenities
• The city is a major hub for the Tech & Durables industry, providing ample opportunities for networking and professional growth
• Kuala Lumpur is well-connected by air, making it easy to travel to other major cities in the region

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required to meet deadlines or client needs. Flexible working arrangements may be available.

ASSUMPTION: Kuala Lumpur's dynamic business environment and central location make it an ideal base for a Regional Account Director focused on the Tech & Durables industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the global head of China accounts and regional sales director
• Final interview with the regional HR business partner

Key Assessment Areas:

• Industry knowledge and understanding of the Tech & Durables market
• Sales and negotiation skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Highlight relevant industry experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the opportunity
• Prepare examples of your problem-solving skills and strategic approach to sales

ATS Keywords: Regional Account Director, Sales, Tech & Durables, Business Development, Mandarin, English, China, Southeast Asia, NielsenIQ, GfK, Consumer Intelligence, Data Analytics

ASSUMPTION: NielsenIQ's recruitment process is designed to assess candidates' industry knowledge, sales skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• GfK tracking data
• Salesforce
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be expected to evolve over time as NielsenIQ continues to invest in its digital capabilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity & Inclusion

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Data-informed
• Customer-focused

Self-Assessment Questions:

• How have you demonstrated integrity in a previous role?
• Can you provide an example of a time when you innovated to overcome a challenge?
• How do you approach collaboration with cross-functional teams?
• How do you hold yourself accountable for achieving results?
• How do you contribute to a diverse and inclusive work environment?

ASSUMPTION: NielsenIQ's values-driven culture is central to its success, and candidates who demonstrate a strong fit with these values will be highly competitive for this role.

⚠️ Potential Challenges

• Managing a large and diverse portfolio of clients with varying needs and expectations
• Navigating a complex and ever-evolving data environment
• Balancing the demands of global and regional stakeholders
• Adapting to changes in the Tech & Durables industry and consumer behavior

ASSUMPTION: The Regional Account Director role presents unique challenges that require strong problem-solving skills, adaptability, and a strategic approach to sales and client management.

📈 Similar Roles Comparison

• This role differs from other sales roles in its focus on the Tech & Durables industry and the requirement to manage regional headquartered clients
• NielsenIQ's global presence and extensive industry knowledge provide a unique opportunity for career growth and development
• This role is similar to other regional account director roles in its focus on sales targets, client management, and strategic business development

ASSUMPTION: Candidates with experience in similar roles within the Tech & Durables industry will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing a strategic sales plan for a new Tech & Durables client with a regional headquarters in Southeast Asia
• Analyzing market trends and consumer behavior to identify growth opportunities for an existing client in the Tech & Durables industry
• Leading a cross-functional team to deliver a successful pitch for a global Tech & Durables client, resulting in a significant increase in revenue

ASSUMPTION: The sample projects provided are illustrative of the types of initiatives a Regional Account Director might undertake in this role, but the specific projects will vary depending on the client portfolio and market conditions.

❓ Key Questions to Ask During Interview

• How does NielsenIQ support the growth and development of its Regional Account Directors?
• Can you describe the dynamic between the Global Head of China Accounts and the Regional Account Directors?
• How does NielsenIQ foster a culture of innovation and collaboration within its sales organization?
• What are the key priorities for this role in the first 90 days?
• How does NielsenIQ measure the success of its Regional Account Directors?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant industry experience and achievements
• Write a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
• Prepare examples of your problem-solving skills and strategic approach to sales
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.