🔹 Job Title: Regional Communications Lead - LATAM
🔹 Company: Geotab
🔹 Location: Mexico City, Mexico - Mexico
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a regional communications strategy to strengthen Geotab’s brand reputation, visibility, and positioning in key markets like Mexico.
- Collaborating closely with internal teams and external partners to craft and own key messaging that communicates Geotab’s product value, customer impact, and leadership in the telematics space.
- Liaising with PR, media, and social media agencies to ensure alignment, consistency, and effective execution of communications initiatives while building strong media and influencer relationships.
- Developing engaging content such as press releases, blogs, customer success stories, executive pieces, and social storytelling tailored to local audiences.
- Supporting executive visibility and thought leadership through speaker opportunities, bylined articles, and regional campaigns, aligning with global communications teams while leading regional storytelling with agility, creativity, and cultural sensitivity.
📋 Key Responsibilities
🔹 Strategic Planning & Content Development:
- Develop and execute the annual communications plan, including ideation, writing, and editing.
- Proactively develop newsworthy content leveraging Geotab’s CEO, SMEs, and leaders, creating new ideas and writing content for external communications materials, including media releases, social content, viewpoints, blogs, and speaking opportunities. Manage CEO’s LinkedIn social program including posts.
- Manage response and oversight of negative social media activity, including internal and external stakeholders.
🔹 Media Relations & Executive Support:
- Lead and coach Geotab spokespeople with media interviews, developing strategy, messaging, and positioning; write/develop social content and speaking materials for key executives.
- Manage and proactively build media relationships, including an extensive network of journalists and influencers across Latin America.
- Own the day-to-day support for Geotab’s Latin American public relations agencies, ensuring they are equipped with relevant content and information to succeed in reaching their goals and objectives.
- Oversee Latin America strategic communications initiatives, ensuring media and social program integration, legal approvals, annual calendar management, and 360 campaign management.
- Guide and coach the team, including managing the development of tools and processes to improve data understanding and capability to evaluate insights to measure communication effectiveness (dashboards, policies, strategies).
🎯 Required Qualifications
Education:
- Degree in Communications, Public Relations, Journalism, Marketing, or a related field highly valued.
Experience:
- 5-8 years of experience in corporate and technology communications, with strengths in media relations, strategic planning, social media strategy, content creation, and performance measurement using analytics tools.
Required Skills:
- Strong bilingual fluency in Spanish and English (verbal, written, and editing) is essential to effectively engage with diverse audiences, foster inclusive communication, and support LATAM regional initiatives.
- Attention to detail, high accuracy, and a strategic, creative mindset.
- Proactive with a strong capability in “joining dots” and managing fully integrated initiatives and programs.
- Able to work well under pressure and respond accurately to fast-changing priorities and deadlines.
- Excellent collaborator with an ability to engage and build relationships with all levels of the organization.
- Technical competence with software programs such as Google Workspace and Canva; video editing skills are a plus.
- Ability to interact with and guide senior executives across the region in content development, media and speaking coaching, and writing.
- Experience in media data analysis, dashboards, and data tools; familiarity with Cision is a plus.
- Continuous learner with the ability to stay up to date on the latest social media trends and effectively teach others.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (based on experience and location)
Benefits:
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description: Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation.
- Company Specialties: GPS vehicle tracking, GPS fleet management, vehicle tracking device, fleet management software, fleet tracking, vehicle tracking, fleet management solution, and telematics
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: Reports directly to the Global Communications Director, with potential to manage a team of communications professionals.
- Work Arrangement: Hybrid (flexible hybrid working model with in-person and virtual work options)
- Growth Opportunities: Potential to grow into a senior leadership role within the communications function or take on additional responsibilities as the company expands its presence in Latin America.
🌍 Location & Work Environment
- Office Type: Modern, safe, and clean offices with flexible workspaces and collaboration areas.
- Office Location(s): 2440 Winston Park Dr, Oakville, ON L6H 7V2, CA; 621 North Ave NE, Suite C-170, Atlanta, Georgia 30308, US; Kaiserstr, 100, Herzogenrath, DE 52314, DE; Calle de la Princesa, 43, 2ºD, Madrid, ES 28008, ES; 3 Waterhouse Square, 138 - 142 Holborn, London, EC1N 2SW, GB; 137 Glasgow Street, Unit 340, Kitchener, ON N2G 4X8, CA; 91 King William Street, Level 24 Westpac House, Adelaide, SA 5000, AU; Av. Paseo de la Reforma 296, Juárez, CDMX 06600, MX; Room 707, Mai Ke Long Building, Science and Technology Park, Nanshan District, Shenzhen, Guang Dong 518057, CN; 67, Avenue de Wagram, Paris, Île-de-France 75017, FR; Viale Città d'Europa, 39, Rome, Latium 00144, IT
- Geographic Context: Mexico City, Mexico's capital and largest city, is known for its vibrant culture, rich history, and diverse neighborhoods. It offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major global cities.
- Work Schedule: Flexible hybrid working model with systems, functions, programs, and policies in place to support both in-person and virtual work. When working from home, a reliable internet connection with at least 50mb DL/10mb UL is required. Virtual work is supported with cloud-based applications, collaboration tools, and asynchronous working. The health and safety of employees are a top priority, with work-life balance encouraged and online social events, chat rooms, and gatherings provided.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves a phone or video screening, followed by multiple on-site or virtual interviews with hiring managers, team members, and other stakeholders. A final interview with the Global Communications Director may be conducted to assess cultural fit and alignment with Geotab's values and goals.
- Key Assessment Areas: Communication skills, strategic thinking, creativity, cultural sensitivity, leadership potential, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of Geotab's brand, products, and industry trends in your application materials.
- Prepare examples of your work that demonstrate your ability to develop and execute successful communications strategies, manage media relationships, and create engaging content.
- Practice common interview questions and be ready to discuss your experience with media data analysis, dashboards, and data tools.
- Research Geotab's company culture and be prepared to discuss how your personal values align with the organization's mission and values.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Canva
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Media data analysis tools (e.g., Cision, Muck Rack, Brand24)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
👔 Cultural Fit Considerations
- Company Values: Geotab values innovation, collaboration, and customer focus. Employees are expected to be proactive, curious, and committed to delivering exceptional results.
- Work Style: Geotab's work environment is fast-paced, dynamic, and data-driven. Employees are encouraged to take initiative, manage fully integrated initiatives and programs, and work well under pressure to meet deadlines.
- Self-Assessment Questions:
- How do your personal values align with Geotab's company values, particularly in the context of this role?
- How do you approach building and maintaining strong media and influencer relationships, and what relevant experiences do you have?
- How do you balance working independently and collaboratively in a fast-paced, dynamic environment?
⚠️ Potential Challenges
- Managing multiple time zones and working with remote teams across Latin America.
- Balancing regional nuances and cultural sensitivities while maintaining consistent brand messaging and communications strategies.
- Adapting to the ever-evolving media landscape and emerging technologies in the communications field.
- Ensuring the accuracy and timeliness of information in a fast-paced, data-driven environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Latin American market and requires strong bilingual fluency in Spanish and English. However, it shares similarities with regional communications manager roles in other multinational organizations, requiring a similar blend of strategic thinking, creativity, and cultural sensitivity.
- In the telematics industry, this role is distinct in its focus on strengthening Geotab's brand reputation and visibility in key markets like Mexico. Other roles in the industry may focus more on product marketing, sales enablement, or customer success.
📝 Sample Projects
- Developing and executing a regional communications strategy to launch a new fleet management software product in the Latin American market.
- Creating a targeted social media campaign to raise awareness about Geotab's commitment to sustainability and fleet safety in the region.
- Managing a crisis communications plan to address a potential data breach or other negative event, ensuring the protection of Geotab's brand reputation and customer trust.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the communications team in the Latin American market, and how can this role help address them?
- How does this role collaborate with other departments, such as product marketing, sales, and customer success, to ensure consistent messaging and integrated communications strategies?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://geotab.taleo.com/careers).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for a phone or video screening, followed by multiple on-site or virtual interviews with hiring managers, team members, and other stakeholders.
- Practice common interview questions and be ready to discuss your experience with media data analysis, dashboards, and data tools.
- Research Geotab's company culture and be prepared to discuss how your personal values align with the organization's mission and values.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
