📌 Core Information
🔹 Job Title: Regional Digital and Content Manager Europe - EU based
🔹 Company: Nord Anglia Education
🔹 Location: Dublin, Ireland (EU based, with flexibility for frequent European travel)
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (must be based in EU and able to commute to one of the Nord Anglia Schools or Offices)
🚀 Job Overview
Key aspects of this role include:
- Driving website optimization and SEO across the school network
- Launching and managing paid campaigns across multiple platforms
- Collaborating with school-based teams to update websites and align with brand strategy
- Creating and adapting campaign visuals using Canva
- Producing actionable campaign insights and performance reports
- Staying current on ad platform updates and trends to inform strategic improvements
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid social and search campaigns. The ideal candidate will have experience working with various ad platforms and be comfortable using data to drive decisions.
📋 Key Responsibilities
✅ Drive website optimisation and SEO across our school network
✅ Launch and manage paid campaigns across Meta, TikTok, LinkedIn, and Google Ads
✅ Collaborate with school-based teams to update websites and align with brand strategy
✅ Create and adapt campaign visuals using Canva
✅ Produce actionable campaign insights and performance reports
✅ Stay current on ad platform updates and trends to inform strategic improvements
ASSUMPTION: This role requires a proactive and detail-oriented individual who can work independently and collaboratively to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years in Paid Social and Paid Search campaign management
Required Skills:
- Proficient in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads
- Skilled in creative asset development with Canva or similar tools
- Analytical, detail-oriented, and proactive in using data to drive decisions
- A natural collaborator with strong communication skills and a commercial mindset
Preferred Skills:
- Experience in the education sector
- Fluency in multiple European languages
ASSUMPTION: While not explicitly stated, experience in the education sector and fluency in multiple European languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per annum (based on experience and market rates for similar roles in Dublin)
Benefits:
- Competitive package
- Opportunities for professional development and growth
- Health and wellness benefits
Working Hours: Full-time (40 hours per week), with flexibility for frequent European travel
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Dublin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Anglia Education is a leading premium international schools group with over 80 schools worldwide, focusing on e-learning providers.
Company Size: Small (38 employees)
Founded: 1972 (as a UK-based company, with European expansion in recent years)
Company Description:
- Nord Anglia Education offers high-quality international education with a focus on global citizenship and 21st-century skills
- The company operates in key cities across Europe, including Dublin, Madrid, Geneva, and Warsaw
- Nord Anglia Education supports a diverse and growing community of schools, delivering world-class education, innovative marketing, and operational excellence
Company Specialties:
- International education
- E-learning providers
- Premium schools group
Company Website: www.nordangliaeducation.com
ASSUMPTION: Nord Anglia Education is a well-established international schools group with a strong focus on quality education and innovative marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing professional with opportunities for growth and development
Reporting Structure: This role reports directly to the Regional Marketing & Admissions Manager
Work Arrangement: Hybrid (based in Dublin with flexibility for frequent European travel)
Growth Opportunities:
- Potential for career progression within the regional marketing team
- Opportunities to work on international projects and gain global experience
- Professional development and training opportunities
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the international education sector and work on a variety of campaigns across Europe.
🌍 Location & Work Environment
Office Type: Hybrid (based in Dublin with flexibility for frequent European travel)
Office Location(s): Nord Anglia Education schools and offices across Europe
Geographic Context:
- Dublin, Ireland: A vibrant, multicultural city with a strong tech industry and a growing international community
- Europe: A diverse and dynamic continent with a rich cultural heritage and a focus on innovation and technology
Work Schedule: Full-time (40 hours per week), with flexibility for frequent European travel
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while also providing opportunities for international travel and collaboration with teams across Europe.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Final interview with the regional marketing team
Key Assessment Areas:
- Digital marketing expertise
- Campaign management skills
- Collaboration and communication abilities
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant experience in paid social and search campaign management
- Demonstrate your understanding of the education sector and Nord Anglia Education's mission
- Showcase your creativity and ability to adapt campaign visuals using Canva
ATS Keywords: Digital Marketing, Content Management, SEO, Paid Campaigns, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads, Creative Asset Development, Analytical Skills, Communication Skills, Collaboration, Data-Driven Decision Making
ASSUMPTION: Nord Anglia Education uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- TikTok Ads
- Canva
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Global perspective
- Innovative
- Collaborative
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- How do you embody Nord Anglia Education's student-centered approach in your work?
- How have you demonstrated global perspective and cultural sensitivity in your previous roles?
- Can you provide an example of a time when you used data to drive decision-making and improve campaign performance?
ASSUMPTION: Nord Anglia Education values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns across various platforms simultaneously
- Adapting to the unique needs and requirements of each school within the Nord Anglia Education network
- Keeping up with the fast-paced nature of digital marketing and ad platform updates
- Balancing the demands of a hybrid work arrangement, including frequent European travel
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying current on industry trends and best practices.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on digital and content management, with a strong emphasis on paid campaigns
- In the education sector, this role requires a unique understanding of the target audience and the ability to adapt campaigns to appeal to families worldwide
- Career progression in this role could lead to opportunities in regional or international marketing management within Nord Anglia Education
ASSUMPTION: This role offers a unique blend of digital marketing expertise and education sector experience, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing a regional SEO strategy to improve the search engine rankings of Nord Anglia Education schools across Europe
- Creating and managing paid social media campaigns to promote open days and events at Nord Anglia Education schools
- Collaborating with school-based teams to update website content and ensure brand consistency across the Nord Anglia Education network
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and requirements.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Nord Anglia Education in Europe?
- What are the key priorities for this role in the first 90 days?
- How does Nord Anglia Education support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the organization?
- How does this role collaborate with other departments, such as admissions and operations, to achieve overall organizational goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Regional Digital and Content Manager Europe - EU based
- Tailor your resume to highlight your relevant experience in digital marketing, campaign management, and SEO
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Nord Anglia Education
- Prepare examples of your previous campaign work, demonstrating your creativity and ability to adapt visuals using Canva
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
