Regional Digital Content Strategist

📌 Core Information

Job Title: Regional Digital Content Strategist

Company: Bayer

Location: Multiple locations across Asia

Job Type: Full-time

Category: Digital Marketing

Date Posted: June 20, 2025

Experience Level: 10+ years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a robust digital engagement strategy tailored for the Asian market, focusing on farmers as the primary audience.
• Crafting and implementing a compelling content strategy that drives engagement, trust, and long-term retention across digital platforms.
• Collaborating with internal mission teams and external partners to enhance the brand’s digital footprint.
• Guiding and mentoring teams to drive a customer-first, insight-led approach in digital marketing.
• Influencing senior leadership by providing strategic recommendations backed by data and market insights.

ASSUMPTION: This role requires a strategic thinker who balances creativity with data, with a strong understanding of the Asian market and experience in cross-country collaboration.

📋 Key Responsibilities

1. Digital Engagement & Content Strategy

• Develop and execute a robust digital engagement strategy tailored for the Asian market, focusing on farmers as the primary audience.
• Craft and implement a compelling content strategy that drives engagement, trust, and long-term retention across digital platforms.
• Ensure usage of all content created as per need across platforms, countries, and formats to optimize investments.

ASSUMPTION: Success in this role requires a deep understanding of the Asian farming community and the ability to create engaging, culturally relevant content.

2. User Growth & Activation

• Identify the most effective digital channels, including Facebook, WhatsApp, YouTube, and other country-specific platforms, to maximize farmer interaction.
• Drive initiatives to exponentially increase regular active users across paid, owned (websites, apps, digital communities), and earned (social media, partnerships) assets.
• Identify and implement strategies that convert passive users into engaged community members.
• Establish and nurture online farmer communities through social media groups, forums, and interactive Q&A sessions.
• Develop and execute engagement campaigns that lead to measurable business impact.

ASSUMPTION: Achieving user growth requires a strong understanding of user behavior, platform algorithms, and effective campaign management.

3. Conversion Optimization

• Craft clear, action-oriented copy that drives users to take desired actions (e.g., sign-ups, free trials, demos, purchases).
• Analyze user behavior and content performance metrics to identify opportunities for improvement and refine strategies to boost conversion rates.
• Develop A/B testing plans for headlines, CTAs, landing pages, and other critical elements to continuously enhance performance.
• Be accountable to drive conversation by architecting content format, channel, and tactics.

ASSUMPTION: Success in conversion optimization depends on a strong understanding of user behavior, data analysis, and A/B testing methodologies.

4. Multi-Country Digital Execution

• Adapt and localize content strategies to suit diverse markets, ensuring cultural and linguistic relevance in India, Philippines, Indonesia, Vietnam, and other key regions.
• Work closely with in-market teams to drive alignment and maximize outreach.
• Ensure best practices in digital marketing are applied across all regions for consistent brand messaging.

ASSUMPTION: Effective multi-country digital execution requires strong cross-cultural communication, local market knowledge, and collaboration skills.

5. Data-Driven Decision Making

• Use analytics and performance tracking tools to measure the effectiveness of engagement strategies.
• Continuously optimize digital campaigns based on user behavior, engagement metrics, and conversion rates.
• Leverage AI, automation, and personalization to enhance user experience and engagement.

ASSUMPTION: Data-driven decision making requires strong analytical skills, understanding of data visualization tools, and a data-driven mindset.

6. Stakeholder Collaboration & Leadership

• Collaborate with internal mission teams and external partners to enhance the brand’s digital footprint.
• Guide and mentor teams to drive a customer-first, insight-led approach in digital marketing.
• Influence senior leadership by providing strategic recommendations backed by data and market insights.

ASSUMPTION: Strong stakeholder collaboration and leadership skills are crucial for success in this role, as well as the ability to navigate complex organizational structures and influence decision-making.

7. Simplify the Inherent Complications of the Category

• Work with internal agri experts to develop content that is easy to understand by the farmers yet distinct from customer content.
• Create an apt and signature voice for the brand based on deep diving into the brand strengths and personality.
• Approach objectively the matrix of season, crop, pest, language, content buckets, etc., to give clear and concise pictures for the team to work on.

ASSUMPTION: Simplifying the inherent complications of the category requires a deep understanding of the farming community, brand strategy, and content creation processes.

🎯 Required Qualifications

Education: Full-time Master's in Business Administration (Marketing) preferred

Experience: 10+ years of experience in digital marketing, especially conversant with content strategy

Required Skills:

• Proven track record in digital marketing, with a strong focus on content strategy
• Strategic thinker who balances creativity with data
• Knowledge of UX principles and how content impacts user experience
• Strong understanding of SEO principles, content distribution channels, and performance analytic tools
• Experience collaborating with a cross-functional team of content creators
• Past exposure to working with teams beyond just one country in Asia, with experience in India, Philippines, Indonesia, and Vietnam preferred
• Passionate about leveraging content to solve real-world problems and drive business results
• Collaborative leader who inspires and maintains strong relationships with partners and strong ability to problem-solve in fast-paced markets navigating ambiguity

Preferred Skills:

• Fluency in multiple Asian languages
• Experience in non-consumer, highly competitive sectors to create a pull brand

ASSUMPTION: The ideal candidate will have a unique blend of strategic, creative, and analytical skills, with a deep understanding of the Asian market and a passion for driving business results through content.

💰 Compensation & Benefits

Salary Range: Competitive, based on experience level and industry standards for the role, region, and market

Benefits:

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous paid time off and flexible work arrangements
• Employee assistance program
• Tuition reimbursement and professional development opportunities
• On-site fitness facilities and wellness programs

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range and benefits package are competitive and reflect the company's commitment to attracting and retaining top talent in the digital marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing, with a focus on Pharmaceuticals, Consumer Health, and Crop Science

Company Size: 10,001+ employees, with a global presence and a strong commitment to sustainability and innovation

Founded: 1863, with a rich history and a reputation for scientific excellence and pioneering new possibilities

Company Description:

• Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition.
• The company designs its products and services to serve the most essential human needs of health and nutrition.
• At the same time, Bayer strives to address some of the world’s biggest challenges presented by a growing and aging global population.
• Through the power of science, Bayer is pioneering new possibilities that advance life for all of us.
• This includes reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.

Company Specialties:

• Pharmaceuticals
• Consumer Health
• Crop Science
• Life Sciences
• Research
• Innovation
• Sustainability
• Health Care
• Digital Farming
• Food Security
• Science For Better
• and Innovation

Company Website: https://www.bayer.com/

ASSUMPTION: Bayer's extensive experience, global reach, and commitment to innovation make it an attractive employer for digital marketing professionals seeking to make a significant impact in the life sciences industry.

📊 Role Analysis

Career Level: Senior-level role, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration

Reporting Structure: This role reports directly to the VP, Customer Experience and Digital Farming Asia, and works closely with internal mission teams and external partners

Work Arrangement: On-site, with flexibility for remote work as needed, and the opportunity to travel to various locations across Asia

Growth Opportunities:

• Potential to grow into a leadership role within the digital marketing team or take on additional responsibilities as the business expands
• Opportunities to work on high-impact projects and drive strategic initiatives that advance the company's digital presence and engagement
• Exposure to a wide range of stakeholders, including internal teams, external partners, and customers, providing a well-rounded understanding of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's digital strategy and engage with a diverse range of stakeholders.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations across Asia, including Indonesia, Philippines, and Vietnam

Office Location(s): See the list of office locations in the 'Locations' section above

Geographic Context:

• Bayer's offices are located in major cities and regions across Asia, providing opportunities to work in dynamic and culturally diverse environments
• Some locations may offer unique cultural experiences and opportunities for personal growth

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: The diverse range of office locations and work environments at Bayer offer unique opportunities for candidates to gain international experience and adapt to different cultural contexts.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager or HR representative
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final round interviews with senior leadership, focusing on cultural fit and long-term potential
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural competency and adaptability
• Cross-functional collaboration and leadership skills
• Data-driven decision-making and analytical skills
• Creativity and innovation in content strategy

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural adaptability
• Research Bayer's mission, values, and digital marketing strategies to demonstrate your understanding of the company and the role
• Practice your presentation of your digital marketing strategy for the role, focusing on your unique approach and the value you can bring to the team

ATS Keywords: Digital Marketing, Content Strategy, User Engagement, Cross-Functional Collaboration, Stakeholder Management, Data-Driven Decision Making, Strategic Thinking, Leadership, Cultural Competency, Asia, Farming Community, Digital Engagement, Conversion Optimization, Multi-Country Digital Execution

ASSUMPTION: The interview process for this role is designed to assess a wide range of skills and qualities, with a strong focus on cultural fit, strategic thinking, and leadership potential.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Platforms (MAP)
• Social Media Management Tools
• Analytics and Performance Tracking Tools
• Project Management Software
• Collaboration and Communication Tools
• Design and Content Creation Tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Excellence
• Stewardship
• Collaboration
• Openness
• Responsibility
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and open to feedback
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with Bayer's core values, particularly in the context of this role?
• How do you approach working with diverse teams and stakeholders, both within Bayer and externally?
• How do you ensure that your content strategy is tailored to the unique needs and preferences of the farming community in Asia?

ASSUMPTION: Cultural fit is a critical aspect of success in this role, and candidates should be prepared to demonstrate their alignment with Bayer's values and work style, as well as their ability to adapt to diverse cultural contexts.

⚠️ Potential Challenges

• The complex and evolving nature of the Asian farming community may present unique challenges in content strategy and engagement
• Navigating multiple languages, cultural nuances, and regulatory environments may require additional resources and coordination
• The competitive landscape in digital marketing may necessitate continuous innovation and adaptation
• Balancing the demands of multiple stakeholders, including internal teams, external partners, and customers, may require strong project management and communication skills

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth, learning, and impact, particularly for candidates with a strong foundation in digital marketing and a passion for driving business results through content.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position requires a deeper understanding of the farming community and a stronger focus on content strategy and engagement
• Unlike traditional consumer-facing roles, this role necessitates a more nuanced approach to content creation, tailored to the unique needs and preferences of farmers
• While the core skills required for this role are similar to those in other digital marketing positions, the specific context and challenges presented by the farming community require a unique set of expertise and experience

ASSUMPTION: Candidates should be prepared to discuss the unique aspects of this role and how their background and skills make them a strong fit for this specific opportunity.

📝 Sample Projects

• Developing a comprehensive content strategy for a new digital platform targeting smallholder farmers in Southeast Asia
• Launching a successful user engagement campaign that increased active users by 50% within the first six months
• Collaborating with agri experts to create informative and engaging content that addresses the specific needs of farmers in different regions

ASSUMPTION: Providing specific examples of relevant projects and achievements can help demonstrate a candidate's fit for this role and their ability to drive meaningful results in a digital marketing context.

❓ Key Questions to Ask During Interview

• How does this role fit into Bayer's overall digital strategy, and how can my work contribute to its success?
• What are the most significant challenges facing the farming community in Asia, and how can digital marketing strategies address these issues?
• How does Bayer measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for growth and innovation in this role, and how can I contribute to driving the company's digital presence forward?
• How does Bayer support the professional development and growth of its employees, particularly in the digital marketing field?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to driving meaningful results within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural adaptability
• Research Bayer's mission, values, and digital marketing strategies to demonstrate your understanding of the company and the role
• Practice your presentation of your digital marketing strategy for the role, focusing on your unique approach and the value you can bring to the team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.