Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Tahaluf (Informa Group Plc.)

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote work on Sundays)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling and engaging campaign content to drive engagement, brand awareness, and lead generation.
• Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
• Collaborating with cross-functional teams to ensure content is aligned with brand messaging and objectives.
• Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
• Managing content calendars and schedules to ensure timely delivery of content across all channels.

ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work effectively in a fast-paced, deadline-driven environment.

📋 Key Responsibilities

✅ Growing new users, subscribers, database, pageviews, and engagement through content creation and marketing efforts.

✅ Conducting keyword research and optimizing content for SEO to improve organic search visibility and drive traffic.

✅ Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.

✅ Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms.

✅ Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.

✅ Managing content calendars and schedules to ensure timely delivery of content across all channels.

✅ Monitoring and analyzing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.

✅ Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.

✅ Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.

✅ Maintaining brand consistency and integrity across all content initiatives.

✅ Providing guidance and education in brand messaging, style guidelines, and voice.

✅ Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.

✅ Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.

ASSUMPTION: This role requires a strong understanding of content marketing principles, excellent writing and editing skills, and proficiency in content management systems (CMS), email marketing platforms, and social media management tools.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Journalism, or related field.

Experience: Proven experience in content marketing, preferably in a digital publication.

Required Skills:

• Excellent writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Strong understanding of SEO principles and best practices.
• Experience with digital analytics tools such as Google Analytics or similar.
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

Preferred Skills:

• Experience with content marketing in the trade events and exhibitions industry.
• Fluency in Arabic and English.

ASSUMPTION: Candidates with experience in content marketing for B2B events or exhibitions may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (industry standard for a mid-level content marketing role in Riyadh)

Benefits:

• Medical Insurance for individual and family.
• Annual leave – 25 days.
• Remote working on Sundays.
• Working anywhere – 1 month every year.
• School fees contribution, SAR 40,000 per child per year (up to a max of three children).
• Family visa costs (up to a max of three children).
• Individual annual flight allowance for expats.
• International or local relocation package (if eligible).

Working Hours: Full-time (40 hours per week, with flexible working arrangements)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in Riyadh. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tahaluf is a subsidiary of Informa Group Plc., a leading international events, digital services, and academic knowledge business headquartered in the UK. Tahaluf is focused on transforming the events industry in Saudi Arabia by scaling its lead as the largest B2B live and on-demand events organizer in the Kingdom.

Company Size: Informa Group Plc. has over 14,000 employees across 30 countries, while Tahaluf is scaling rapidly to increase its lead in the Saudi Arabian events market.

Founded: Informa Group Plc. was founded in 1998, and Tahaluf was established in 2021 as a joint venture between Informa and the Saudi-based investment firm, Saudi Technology Ventures.

Company Description:

• Tahaluf is rewriting the events playbook with a purpose that is transformational, a DNA that is digital, and ambition that is unprecedented.
• The company is scaling to further increase its lead as the largest B2B live and on-demand events organizer in Saudi Arabia by SQM, attendance, colleagues, and revenue.
• Tahaluf enjoys the support and partnership of several government and non-government organizations that are at the apex of Saudi Arabia’s B2B and B2C large-scale events scene.
• The company is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global and Black Hat.

Company Specialties:

• B2B and B2C large-scale events organization.
• Digital events and on-demand content delivery.
• Partnerships with government and non-government organizations.
• Branding and marketing services for events and exhibitions.

Company Website: Tahaluf

ASSUMPTION: Tahaluf is a fast-growing company with a dynamic and energetic work environment, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level content marketing role with opportunities for growth and development within Tahaluf and the broader Informa Group.

Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing or a similar role within Tahaluf.

Work Arrangement: On-site work arrangement with remote work on Sundays and the option to work anywhere for one month every year.

Growth Opportunities:

• Career progression within Tahaluf’s marketing department or other departments within the company.
• Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure.
• Potential to move into management or leadership roles as the company continues to grow and expand.

ASSUMPTION: Tahaluf’s rapid growth and expansion present numerous opportunities for career advancement and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is a major commercial, financial, and cultural hub in the Middle East.
• Riyadh offers a mix of traditional Saudi Arabian culture and modern urban living, with a wide range of entertainment, dining, and shopping options.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, including remote work on Sundays and the option to work anywhere for one month every year.

ASSUMPTION: Riyadh offers a dynamic and vibrant work environment, with a diverse range of cultural and recreational opportunities for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and other relevant team members.
• Background and reference checks.
• Job offer and onboarding.

Key Assessment Areas:

• Writing and editing skills.
• Understanding of content marketing principles and best practices.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Cultural fit and alignment with Tahaluf’s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Provide examples of your content marketing work, including metrics and results where possible.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.
• Research Tahaluf and the broader Informa Group to demonstrate your understanding of the company and its mission.

ATS Keywords: Content Marketing, SEO, Digital Analytics, Project Management, Writing, Editing, Marketing Strategy, Brand Awareness, Lead Generation, Content Creation, Collaboration, Email Marketing, Social Media Management, CMS, B2B Events, Saudi Arabia

ASSUMPTION: Tahaluf’s hiring process is designed to assess candidates’ skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or similar.
• Email marketing platforms such as Mailchimp or similar.
• Social media management tools such as Hootsuite or similar.
• Digital analytics tools such as Google Analytics or similar.
• Search engine optimization (SEO) tools such as SEMrush or similar.
• Project management tools such as Asana or similar.

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement.
• Collaboration and teamwork.
• Customer-centric approach.
• Integrity and accountability.
• Diversity, equity, and inclusion.

Work Style:

• Dynamic and fast-paced work environment.
• Focus on results and delivery.
• Strong emphasis on collaboration and teamwork.
• Flexible and adaptable approach to work.
• Focus on personal and professional growth and development.

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced work environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer-centric mindset and a passion for creating engaging content?
• Are you committed to continuous learning and personal development?
• Do you share Tahaluf’s values and mission, and are you excited about the opportunity to contribute to the company’s growth and success?

ASSUMPTION: Tahaluf values candidates who are passionate, driven, and committed to the company’s mission and values, and who are eager to contribute to the company’s continued growth and success.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to attend events or meetings, which could be challenging for candidates with personal or family commitments that limit their availability for travel.
• The competitive nature of the events industry may present challenges in terms of standing out and making an impact in the market.
• The role may require working with tight deadlines and managing multiple projects simultaneously, which could be challenging for candidates who struggle with time management or prioritization.

ASSUMPTION: Tahaluf is a fast-growing company with a dynamic and energetic work environment, and candidates should be prepared to face challenges and adapt to change as the company continues to grow and expand.

📈 Similar Roles Comparison

• Content Marketing Manager roles in other industries may have different target audiences, marketing channels, and content types, but the core responsibilities and required skills are likely to be similar.
• Content Marketing Manager roles in other regions may have different cultural and linguistic considerations, but the underlying principles of content marketing remain the same.
• Career progression in content marketing roles typically follows a similar path, with opportunities for advancement into management or leadership positions as candidates gain experience and demonstrate their skills.

ASSUMPTION: Content Marketing Manager roles share many similarities across industries, regions, and company sizes, but candidates should research each role and company thoroughly to understand the specific requirements and context.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new B2B event, including target audience research, content creation, and channel distribution.
• Creating a series of blog posts or articles that establish thought leadership in a specific industry or topic area, driving traffic and engagement through SEO optimization.
• Managing a multi-step email marketing campaign to promote an upcoming event or product launch, including segmentation, A/B testing, and analytics.
• Collaborating with designers and other stakeholders to create visually appealing and on-brand content for social media, websites, and other digital channels.

ASSUMPTION: The specific projects and tasks for this role will vary depending on Tahaluf’s current events, campaigns, and priorities, but candidates should be prepared to take on a wide range of content marketing challenges and opportunities.

❓ Key Questions to Ask During Interview

• What are the most pressing content marketing challenges facing Tahaluf in the next 6 to 12 months?
• How does Tahaluf support the professional development and growth of its content marketing team members?
• What are the key priorities for the Content Marketing Manager role in the first 30, 60, and 90 days?
• How does Tahaluf measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing or content teams within Tahaluf or the broader Informa Group?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Tahaluf’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.
• Research Tahaluf and the broader Informa Group to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.