📌 Core Information
🔹 Job Title: Regional Director of Marketing and Sales
🔹 Company: Gardant Management Solutions
🔹 Location: Toledo, OH
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing and sales planning to drive occupancy
- Leadership and training for community-based marketing directors
- Budget management and compliance with marketing guidelines
- Cross-functional collaboration and event representation
ASSUMPTION: This role requires a balance of strategic thinking, leadership, and hands-on execution to achieve occupancy goals.
📋 Key Responsibilities
✅ Develop and implement strategic marketing and sales plans to drive occupancy across assigned communities
✅ Contribute to the creation and management of sales and marketing budgets
✅ Provide leadership, training, and oversight to community-based marketing directors
✅ Oversee marketing and sales software platforms, ensuring data integrity and timely reporting
✅ Ensure compliance with IHDA tax credit marketing guidelines across all applicable communities
✅ Lead weekly marketing calls with community teams and Gardant support center to drive strategy, performance, and alignment
✅ Plan and execute advertising and promotional campaigns across various channels
✅ Recommend pricing strategies to maximize long-term market share and occupancy goals
✅ Monitor marketing performance metrics and implement corrective actions as needed
✅ Conduct and evaluate market research to adapt strategies in response to competitive and industry trends
✅ Build and maintain relationships with key industry influencers, referral sources, and strategic partners
✅ Guide the development of marketing reports and provide performance insights to executive leadership
✅ Ensure consistent brand messaging and visual identity across all marketing materials, platforms, and events
✅ Provide input on marketing staff recruitment, training, development, and performance management
✅ Represent Gardant Management Solutions at industry events and association meetings
✅ Monitor and manage marketing expenditures to ensure alignment with approved budgets
✅ Support cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
✅ Prepare and analyze sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
✅ Lead the recruitment, development, and performance management of the marketing team to meet corporate objectives
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Sales, Business Administration, or a related field preferred
Experience: Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
Required Skills:
- Strong knowledge of marketing techniques, sales principles, and budget management
- Excellent written and verbal communication skills
- Proven ability to manage multiple projects and deadlines with accuracy and efficiency
- Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
- Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations
Preferred Skills:
- Experience in the senior living industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the senior living industry or fluency in Spanish may provide a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $94,000.00 - $95,000.00 per year
Benefits:
- Competitive medical, dental, and vision benefit packages
- Employee Stock Ownership Program (ESOP)
- Gym membership & wellness assistance
- EAP & Maven family planning program
- 401(k) employer match biweekly
- Outside-In Employee Referral Program
- Work-life balance | Paid Time Off
- Self-service payroll (PayCom)
Working Hours: Full-time (40 hours per week), with frequent travel to communities and events
ASSUMPTION: The salary range provided is competitive for the role and experience level in the Toledo, OH area.
📌 Applicant Insights
🔍 Company Context
Industry: Gardant Management Solutions operates in the Business Consulting and Services industry, specializing in senior living and health care.
Company Size: Gardant Management Solutions has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Gardant Management Solutions was founded in 2000 and has since grown to manage over 90 senior living, assisted living, and memory care communities across five states.
Company Description:
- Gardant Management Solutions is dedicated to enhancing the quality of life for all segments of the population through its work in senior living and health care.
- The company has an extensive track record in all aspects of senior housing and is a leader in the development and operation of affordable assisted lifestyle communities.
- Gardant Management Solutions is committed to intentionally co-creating a culture of belonging and equity.
Company Specialties:
- Consultation
- Site Development
- Architecture
- Construction
- Supportive Living Facilities
- Affordable Housing Options for Seniors
- Marketing
- Assisted Living
- Memory Care
- Management
- Acquisitions
- and Development
Company Website: http://www.gardant.com
ASSUMPTION: Gardant Management Solutions' focus on senior living and health care provides a unique opportunity for applicants interested in this growing industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Regional Director of Marketing and Sales will report directly to the Vice President of Marketing and Sales and oversee community-based marketing directors.
Work Arrangement: This is an on-site role with frequent travel to communities and events. The role may require occasional work on weekends or evenings to attend industry events or meet project deadlines.
Growth Opportunities:
- Progression to a Vice President or Director-level role within the marketing and sales department
- Expansion into other regions or communities as Gardant Management Solutions continues to grow
- Development of leadership and management skills through team mentoring and training
ASSUMPTION: This role offers significant growth potential for the right candidate, as Gardant Management Solutions continues to expand its portfolio of senior living communities.
🌍 Location & Work Environment
Office Type: Gardant Management Solutions' office in Toledo, OH is a professional, collaborative environment that fosters growth and innovation.
Office Location(s): 200 E Court St, Ste. 400, Kankakee, IL 60901 (Headquarters), with communities and offices across five states
Geographic Context:
- Toledo, OH is located in northwest Ohio, approximately 45 minutes from the Michigan border
- The city offers a mix of urban and suburban living, with a population of around 270,000 people
- Toledo is home to various industries, including manufacturing, healthcare, and education, providing ample opportunities for networking and collaboration
Work Schedule: The work schedule for this role is primarily Monday through Friday, with occasional weekend or evening work as needed.
ASSUMPTION: Toledo, OH offers a diverse and vibrant community, with a lower cost of living compared to larger metropolitan areas, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference verification
- Final interview with the Vice President of Marketing and Sales
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation abilities
- Industry knowledge and market research skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the senior living industry and Gardant Management Solutions' mission and values
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Gardant Management Solutions' competitors and market trends to showcase your industry knowledge
ATS Keywords: Marketing, Sales, Strategic Planning, Team Leadership, Budget Management, Marketing Techniques, Sales Principles, Communication Skills, Project Management, Market Research, Data Analysis, Brand Management, Relationship Building, Performance Management, Advertising, Promotional Campaigns, Recruitment, Training
ASSUMPTION: Gardant Management Solutions uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing and sales software platforms (e.g., Salesforce, HubSpot, Marketo)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in marketing and sales software platforms, Microsoft Office Suite, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Love: Demonstrating genuine care and compassion for residents, families, and team members
- Compassion: Showing empathy, kindness, and a commitment to improving the lives of others
- Dignity: Respecting the inherent worth and uniqueness of each individual
Work Style:
- Collaborative: Working closely with community teams, leadership, and external partners to achieve shared goals
- Adaptable: Embracing change and responding to new challenges with flexibility and resilience
- Results-driven: Focusing on outcomes and continuously improving performance
Self-Assessment Questions:
- Do you genuinely care about the well-being of seniors and have a passion for improving their quality of life?
- Are you comfortable working in a fast-paced, dynamic environment that requires frequent travel and adaptability?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams to achieve shared goals?
ASSUMPTION: Gardant Management Solutions' core values and work style emphasize the importance of cultural fit for successful employment.
⚠️ Potential Challenges
- The role requires frequent travel, which may impact work-life balance for some candidates
- The senior living industry can be emotionally demanding, requiring strong empathy and resilience
- The role involves managing multiple projects and deadlines, which can be challenging at times
- Gardant Management Solutions is a growing company, which may present unique challenges and opportunities for professional development
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Regional Director of Marketing and Sales vs. National Marketing Manager: Regional Director focuses on a specific geographic area, while National Marketing Manager oversees marketing efforts across multiple regions or the entire country
- Industry-specific context: The senior living industry has unique marketing and sales challenges, such as targeting specific age groups and addressing sensitive topics
- Career path comparison: Regional Director of Marketing and Sales is a mid-career role that can lead to Vice President or Director-level positions within the marketing and sales department or other areas of the organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to increase occupancy in a newly acquired community
- Conducting market research to identify trends and opportunities in the senior living industry and adapting marketing strategies accordingly
- Leading a team to plan and execute a successful grand opening event for a new community, generating significant media coverage and resident leads
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Regional Director of Marketing and Sales role.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term growth plans, and what opportunities exist for professional development?
- What are the most significant challenges facing the communities in the Ohio region, and how can this role address them?
- How does Gardant Management Solutions support work-life balance for its employees, particularly those in regional roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Gardant Management Solutions foster a culture of belonging and equity, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=158609&clientkey=138F12885365176CE9E518382FE9CF94
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Gardant Management Solutions' competitors and market trends to showcase your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
