Regional Field Marketing Manager

📌 Core Information

🔹 Job Title: Regional Field Marketing Manager

🔹 Company: AppsFlyer

🔹 Location: Bangkok, Thailand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving holistic marketing projects for branding and lead generation
• Cultivating relationships with industry media and partners
• Managing industry sponsorship programs
• Hosting brand and customer marketing activities
• Managing agencies and POCs for consistent messaging and results optimization

ASSUMPTION: This role requires a high level of independence, creativity, and strategic thinking to balance regional and global marketing goals.

📋 Key Responsibilities

✅ Lead and own end-to-end strategic marketing projects, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, and follow-up

✅ Cultivate relationships with industry media, institutions, customers, and 3rd parties for joint marketing efforts

✅ Manage industry sponsorship programs by mapping and evaluating valuable industry events

✅ Initiate and manage brand hosted marketing activities and customer marketing activities

✅ Manage agencies and POCs to ensure consistent positioning, messaging, and results optimization

✅ Constantly evaluate, prioritize, and optimize opportunities as they arise

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to manage various projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s degree or above with a track record of academic excellence

Experience: 3-5 years of experience in marketing roles within B2B tech companies, managing top industry partners, and 4A agencies

Required Skills:

• Proven experience in accomplishing end-to-end strategic marketing events/virtual events
• Highly detail-oriented with exceptional organizational, time management, and negotiation skills
• Self-starter with a growth mindset and strong multi-tasking skills
• Strong presentation and powerpoint skills
• Fluency in Thai and English

Preferred Skills:

• Demand generation experience in B2B marketing companies
• 4A agency experience (communications, events, or digital marketing)
• Familiarity with marketing automation tools like Marketo and Salesforce
• Knowledge of the mobile marketing and MarTech landscape

ASSUMPTION: Candidates with experience in demand generation, 4A agencies, and marketing automation tools will have a competitive advantage for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Bangkok, the estimated salary range is THB 1,200,000 - 1,800,000 per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee stock options
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AppsFlyer operates in the technology, information, and internet industry, focusing on mobile apps marketing, advertising, and mobile measurement.

Company Size: AppsFlyer has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: AppsFlyer was founded in 2011, with its headquarters in San Francisco, California, USA.

Company Description:

• AppsFlyer helps brands make data-driven decisions with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies.
• The company empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
• AppsFlyer is committed to providing equal opportunities for all employees and promoting a diverse and multicultural work environment.

Company Specialties:

• Mobile Apps Marketing
• Marketing
• iPhone
• Android
• App Store
• iOS
• Google Play
• Advertising
• Mobile Measurement
• Attribution Analytics
• Deep Linking
• Mobile Marketing

Company Website: www.appsflyer.com

ASSUMPTION: AppsFlyer's focus on data-driven decision-making and customer-centric approach creates an environment that values innovation and continuous learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing team.

Reporting Structure: The Regional Field Marketing Manager will report directly to the Head of Marketing for the APAC region and collaborate with global marketing teams.

Work Arrangement: This role requires a full-time on-site presence in Bangkok, with occasional travel to other APAC locations.

Growth Opportunities:

• Progression to a leadership role within the marketing team
• Expansion of responsibilities to cover additional regions or product lines
• Development of skills in strategic planning, team management, and cross-functional collaboration

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within AppsFlyer's growing marketing organization.

🌍 Location & Work Environment

Office Type: AppsFlyer's Bangkok office is a modern, collaborative workspace with a casual dress code and flexible work arrangements.

Office Location(s): Sukhumvit 31, Sukhumvit Road, 571, RSU Tower, Unit 704, 7th Floor, Bangkok, North Khlongtan, Wattana, Bangkok 10110, TH

Geographic Context:

• Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than other major Southeast Asian cities like Singapore or Hong Kong.
• The city offers a mix of traditional and modern attractions, with a rich history and diverse cultural experiences.
• Bangkok has a tropical savanna climate, with hot and humid weather year-round, and is prone to seasonal monsoon rains.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, AppsFlyer offers flexible work arrangements to accommodate individual needs.

ASSUMPTION: The dynamic and multicultural environment of Bangkok, combined with AppsFlyer's flexible work arrangements, creates an engaging and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with AppsFlyer's values
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills
• Industry knowledge and relevant marketing experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research AppsFlyer's industry and competitors to demonstrate your understanding of the market landscape
• Practice common marketing interview questions and be prepared to discuss your approach to marketing challenges

ATS Keywords: B2B marketing, event management, negotiation, communication, project management, relationship building, data-driven, self-starter, detail-oriented, time management, presentation skills, marketing automation, brand management, customer engagement, multi-tasking, creativity

ASSUMPTION: AppsFlyer's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Google Slides)
• CRM software (e.g., Salesforce, HubSpot)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation tools, project management software, and presentation software will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first in everything we do
• All-In: We go above and beyond to achieve our goals
• One Team: We work together to achieve our common vision
• Innovation: We embrace change and continuously improve
• Integrity: We act with honesty and transparency in all our actions

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable
• Continuously learning and improving

Self-Assessment Questions:

• How do you demonstrate customer obsession in your daily work?
• Can you provide an example of a time when you went above and beyond to achieve a goal?
• How do you approach working with diverse teams and stakeholders?
• How do you stay up-to-date with industry trends and best practices in marketing?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: Candidates who align with AppsFlyer's values and work style will be more likely to succeed and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills
• Working in a fast-paced, dynamic environment may present challenges in maintaining focus and adaptability
• Balancing regional and global marketing goals may require strategic thinking and effective communication skills
• Occasional travel to other APAC locations may be required, which may disrupt personal schedules and routines

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to balance multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• Compared to other regional marketing roles, this position places a greater emphasis on event management and sponsorship programs
• In the APAC region, the role may require more frequent travel and collaboration with global marketing teams compared to other regions
• Career progression in this role may involve expanding responsibilities to cover additional regions or product lines, offering opportunities for growth and leadership within the marketing organization

ASSUMPTION: Understanding the unique aspects of this role and its potential career progression paths will help candidates make informed decisions about their application and long-term career goals.

📝 Sample Projects

• Planning and executing a regional marketing event, including vendor selection, branding, and follow-up documentation
• Developing a targeted customer engagement campaign, including segmentation, messaging, and channel selection
• Managing a regional sponsorship program, including event selection, negotiation, and results tracking
• Collaborating with global marketing teams to align regional marketing efforts with global brand guidelines and objectives

ASSUMPTION: Familiarity with these project types and relevant industry examples will demonstrate the candidate's understanding of the role's responsibilities and requirements.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• How does AppsFlyer support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does AppsFlyer measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of working in a regional marketing role at AppsFlyer?

ASSUMPTION: Asking thoughtful and informed questions during the interview process will demonstrate the candidate's interest in the role and commitment to AppsFlyer's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research AppsFlyer's industry and competitors to demonstrate your understanding of the market landscape
• Practice common marketing interview questions and be prepared to discuss your approach to marketing challenges
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.