📌 Core Information
🔹 Job Title: Regional Field Marketing Specialist, Europe
🔹 Company: Finastra
🔹 Location: Paris, Île-de-France, France & London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Paris & London)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a high-quality marketing plan for Europe in the Treasury and Capital Markets (TCM) business unit.
- Generating qualified leads and driving sales objectives for lead generation.
- Collaborating with sales teams and marketing colleagues to ensure effective lead generation and customer engagement.
- Managing allocated budget and ensuring high-quality leads within the pipeline.
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in field marketing and demand generation, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Plan and execute a high-quality, Europe-wide marketing plan for TCM.
✅ Deliver pipeline for Europe, aligned to target set for the region.
✅ Ensure high quality of leads within the pipeline, creating strong conversion rates to closed won deals.
✅ Collaborate with sales development reps, business development managers, and core marketing teams to optimize results.
✅ Execute region-specific marketing programs that drive demand and build the sales pipeline.
✅ Report on KPIs, track results, manage the lead qualification and handover process to inside sales.
ASSUMPTION: This role requires strong organizational skills to execute all elements of the plan to deadline and a keen eye for detail and focus on high quality.
🎯 Required Qualifications
Education: Degree in Marketing, Business, Communications, or equivalent experience.
Experience: 5+ years of experience in B2B Marketing, with a focus on Field Marketing and Demand Generation.
Required Skills:
- Excellent communication skills with both internal stakeholders and external vendors.
- Familiarity with marketing automation platform and CRM systems (Marketo and Salesforce).
- Strong negotiating skills with external vendors to get the best deals and deliver high-quality events within budget.
- Strong analytical skills to review performance and ensure targets are met.
- Strong organizational skills to execute all elements of the plan to deadline.
- Keen eye for detail and focus on high quality.
- Results orientated.
- Tech savvy – able to work and understand the purpose of various marketing tools and platforms.
Preferred Skills:
- Experience within B2B Software and/or Financial Services technologies (FinTech).
- Fluency in English and French, with other European languages being a bonus.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Flexibility: Unlimited vacation, hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
- Well-being: Access to confidential therapy, personalized coaching, and emotional support through Gather Groups.
- Medical, life & disability insurance, retirement plan, lifestyle and other benefits (Specific benefits may vary by location).
- ESG: Paid time off for volunteering and donation matching.
- DEI: Participation in multiple DEI groups for open involvement.
- Career Development: Access to online learning and accredited courses through the Skills & Career Navigator tool.
- Recognition: Part of the global recognition program, Finastra Celebrates, and contributing to regular employee surveys.
Working Hours: 40 hours per week, with flexibility for hybrid working arrangements.
ASSUMPTION: The estimated salary range is based on industry standards for a Field Marketing Specialist role with 5-10 years of experience in the Financial Services sector in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global)
Founded: 2017 (as Finastra; previously known as Misys and D+H)
Company Description:
- Finastra is a global provider of open finance software solutions, serving over 8,000 customers, including 45 of the world's top 50 banks.
- The company offers innovative applications spanning Lending, Payments, Treasury and Capital Markets, and Universal Banking.
- Finastra is committed to expanding access to financial services and doing well by doing good.
Company Specialties:
- Corporate Banking
- Retail Banking
- Investment Management
- Treasury
- Capital Markets
- Community Markets
- Digital Banking
- Payments
- Financial Technology (FinTech)
- Lending
- Universal Banking
- Core banking
- Commercial Banking
- Financial Software and Financial Apps
Company Website: https://www.finastra.com
ASSUMPTION: Finastra is a global company with a significant presence in Europe, which makes this role crucial for driving regional marketing efforts and generating qualified leads.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for career growth within the company's global marketing organization.
Reporting Structure: This role reports directly to the Global Head of Marketing for the Treasury and Capital Markets Business Unit.
Work Arrangement: Hybrid (Paris & London), with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a regional marketing management role or a global marketing specialist position within Finastra's marketing organization.
- Expanding skills and expertise in B2B marketing, with a focus on field marketing and demand generation.
- Gaining experience working with a global financial services technology company and its diverse range of products and services.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within Finastra's global marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (Paris & London) with flexible remote work arrangements.
Office Location(s): 4 Kingdom Street, Paddington, London W26BD, GB & Media City PO Box 29561, 11th Floor, Dubai, Dubai 0000, AE
Geographic Context:
- Paris, Île-de-France, France: A major global city with a thriving financial services sector and a significant tech industry.
- London, London, City of, United Kingdom: A major global financial hub with a diverse and dynamic business ecosystem.
Work Schedule: 40 hours per week, with flexibility for hybrid working arrangements.
ASSUMPTION: The hybrid work arrangement allows for greater flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Finastra careers portal.
- Phone or video screening with the HR team or a member of the marketing team.
- In-depth behavioral and skills-based interview with the hiring manager and/or other members of the marketing team.
- Final interview with the Global Head of Marketing for the TCM Business Unit.
Key Assessment Areas:
- Strategic planning and campaign development skills.
- Communication and collaboration skills with internal stakeholders and external vendors.
- Analytical skills and ability to track and report on KPIs.
- Organizational skills and ability to manage multiple projects and deadlines.
- Cultural fit and alignment with Finastra's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of Finastra's products, services, and target markets in your application materials.
- Prepare for behavioral interview questions that focus on your marketing experience, strategic planning, and problem-solving skills.
ATS Keywords: Field Marketing, Demand Generation, B2B Marketing, Marketing Automation, CRM, Lead Generation, Campaign Development, Strategic Planning, Marketing Strategy, Marketing Execution, Event Management, Customer Engagement, Sales Alignment, Marketing & Sales Collaboration, Marketing Technology, Marketing Tools, Marketing Platforms
ASSUMPTION: Finastra's ATS may prioritize candidates who demonstrate a strong understanding of B2B marketing, field marketing, demand generation, and relevant marketing technologies.
🛠️ Tools & Technologies
- Marketo (Marketing Automation Platform)
- Salesforce (CRM System)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Various marketing tools and platforms (specific tools may vary based on regional marketing needs)
ASSUMPTION: Familiarity with Marketo and Salesforce is required, while proficiency in other marketing tools and platforms is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Responsible
Work Style:
- Hybrid work arrangement with flexibility for remote work.
- Strong focus on collaboration and teamwork, both within the marketing team and with other departments.
- Results-driven and data-informed approach to marketing strategy and execution.
- Agile and adaptable, with a willingness to pivot and adjust marketing strategies as needed.
Self-Assessment Questions:
- How do you align with Finastra's customer-centric approach to marketing and business strategy?
- How do you ensure high-quality leads and strong conversion rates to closed won deals in a hybrid work environment?
- How do you balance strategic planning and execution, and how do you prioritize your time and resources to achieve marketing objectives?
ASSUMPTION: Finastra values candidates who demonstrate a strong understanding of the company's values and a commitment to driving customer-centric marketing strategies.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management.
- Working with a diverse range of internal stakeholders and external vendors, necessitating excellent communication and collaboration skills.
- Adapting to a hybrid work environment, which may present unique challenges and opportunities for collaboration and team building.
- Keeping up with industry trends and best practices in B2B marketing, field marketing, and demand generation, requiring continuous learning and professional development.
ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication and collaboration skills, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position focuses on the Treasury and Capital Markets business unit, requiring a strong understanding of financial services and Finastra's products and services.
- Compared to other marketing roles within Finastra, this position offers a unique blend of strategic planning, campaign development, and execution, with a strong focus on lead generation and sales alignment.
- Career progression in this role may lead to regional marketing management or global marketing specialist positions within Finastra's marketing organization, offering opportunities for growth and advancement within the company.
ASSUMPTION: This role offers a unique blend of strategic planning, campaign development, and execution, with a strong focus on lead generation and sales alignment, making it an attractive opportunity for experienced B2B marketing professionals looking to advance their careers in the financial services sector.
📝 Sample Projects
- Developing and executing a regional marketing campaign to generate qualified leads for Finastra's Treasury and Capital Markets business unit.
- Collaborating with sales teams to optimize lead follow-up and ensure high-quality leads within the pipeline.
- Managing the lead qualification and handover process to inside sales, tracking results, and reporting on KPIs.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, highlighting the importance of strategic planning, campaign development, and execution, as well as strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Finastra's Treasury and Capital Markets business unit?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the marketing team collaborate with sales teams to ensure effective lead generation and customer engagement?
- What opportunities are there for career growth and professional development within Finastra's marketing organization?
- How does the hybrid work arrangement support collaboration and team building within the marketing team and with other departments?
ASSUMPTION: These questions demonstrate a strong understanding of the role, the company's marketing organization, and the candidate's commitment to driving marketing strategies that align with Finastra's business objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Finastra Careers portal.
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on B2B marketing, field marketing, and demand generation.
- Prepare for behavioral interview questions that focus on your marketing experience, strategic planning, and problem-solving skills.
- Follow up with the Finastra HR team or the hiring manager within one week of submitting your application to confirm receipt and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
